This research sheds light on the importance of analyzing the impact of the brand image, brand image and consumer buying decision, as this provides an opportunity for the business organization to gain several benefits in terms of the customers and the market.

Designing a Research Project

This assignment is for the MD4064 module in MSC Business Management at the Lancashire School of Business and Enterprise. It involves designing a research project and writing a research proposal. The assignment aims to equip students with the skills to plan and conduct a research project leading to the production of a Masters level dissertation. The module covers research design principles, methods of data collection and analysis, and reporting of results.

Analyzing brand image impact on consumer buying decision benefits businesses in customers and market.

Impact of Brand Image & Awareness on Consumer Buying Behavior: A Case Study

Impact of Brand Image & Awareness on Consumer Buying Behavior: A Case Study of the UK Market

Case Study of Marks and Spencer (M&S)

This research aims to explore the influence of brand loyalty on the consumers’ buying behaviour in the UK fashion market. The study will focus on the driving factors of brand loyalty and consumer behaviour, and recommend possible solutions for developing brand loyalty in the fashion brands of the UK. The research will use a quantitative research approach to collect and analyse numerical data through a survey method. The research philosophy will be positivism and the research logic will be deductive.

Data Science and Big Data

Philosophy

How Does Brand Loyalty Influence Customer Behaviour? A study based on Fashion Market in the UK

humanities social science

This research proposal explores the implications of branding strategies on consumer buying behavior in the fashion industry. It discusses the importance of branding, the strategies used by fashion brands, and the impact of branding on consumer behavior. The study aims to analyze the relationship between branding strategies and consumer behavior in the fashion industry.

Impact of Brand Image & Awareness on Consumer Buying Behavior: A Case Study of the UK Market

Case Study of Marks and Spencer (M&S)

How Does Brand Loyalty Influence Customer Behaviour? A study based on Fashion Market in the UK

The Implications of Branding Strategies on Consumer Buying Behavior

Social Media Can Influence Customer Buying Behaviour

Impact of Social Media Marketing on Consumer Buying Behaviour: a Case Study of Tesco, Uk

Customer Satisfaction on John Lewis - Report

Impact of Brand Image & Awareness on Consumer Buying Behavior: A Case Study of the UK Market

Case Study of Marks and Spencer (M&S)lg...

How Does Brand Loyalty Influence Customer Behaviour? A study based on Fashion Market in the UKlg...

The Implications of Branding Strategies on Consumer Buying Behaviorlg...

Social Media Can Influence Customer Buying Behaviourlg...

Impact of Social Media Marketing on Consumer Buying Behaviour: a Case Study of Tesco, Uklg...

Customer Satisfaction on John Lewis - Reportlg...

Case Study of Marks and Spencer (M&S)

How Does Brand Loyalty Influence Customer Behaviour? A study based on Fashion Market in the UK

The Implications of Branding Strategies on Consumer Buying Behavior

Social Media Can Influence Customer Buying Behaviour

Impact of Social Media Marketing on Consumer Buying Behaviour: a Case Study of Tesco, Uk

Customer Satisfaction on John Lewis - Report