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Customer Satisfaction on John Lewis - Report

   

Added on  2020-01-21

9 Pages2334 Words150 Views
Research Facilities Plan1
Customer Satisfaction on John Lewis - Report_1
Table of ContentsBackground of the study..................................................................................................................3Research aims and objectives .........................................................................................................3Research questions..........................................................................................................................3Rationale of study ...........................................................................................................................4Literature review .................................................................................................................................4Research methodology .......................................................................................................................5Research type.................................................................................................................................5Research approach..........................................................................................................................5Research philosophy .......................................................................................................................5Data collection .............................................................................................................................5Sampling .........................................................................................................................................6Data analysis plan...........................................................................................................................6Ethical considerations ....................................................................................................................6Validity and reliability........................................................................................................................................................6Time-scale .......................................................................................................................................6Resources .......................................................................................................................................7REFERENCES.....................................................................................................................................82
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Topic: To identify the key factors that affects the satisfaction level of customers: a study onJohn Lewis Background of the study In the present era, customer satisfaction is the main elements which have high level ofimpact on the growth and revenue of the firm. Moreover, customers prefers to make repeat purchaseof similar brand only when they are highly satisfied from the products or services offered by it.Now, before making purchase decision customers make evaluation of each and every aspect such asprice, quality, discounting offers etc. (Patel and Desai, 2016). In this, people take decision bymaking in-depth evaluation of each and every aspect. The present report is based in John Lewis isone of the leading fashion retailer of UK. It offers designer clothes and apparels to the customers ataffordable prices. In this regard, the researcher will propose investigation on the key factors thathave high level of impact on the satisfaction level of customers. Research aims and objectives Aim of the study is to analyze the both monetary and non-monetary factors that have highlevel of impact on customer satisfaction. Objectives To assess the factors that influence the satisfaction level of customers in fashion industry.To identify the elements which are considered by the customers for making purchasedecisions.To recommend the suitable ways to John Lewis for enhancing the customer satisfaction andloyalty.Research questionsQ.1 Which kind of factors have impact on the satisfaction level of customers of fashion industry?Q.2 Which kind of factors are undertaken by the customers of John lewis while making decision inrelation to purchasing the apparel?Q.3 What are the most effectual ways which will provide assistance to the firm in enhancing thesatisfaction level of customers?3
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