Brand Management Assignment Solution - Apple Inc
Added on 2020-11-12
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BRAND MANAGEMENT
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1LO.3.................................................................................................................................................1P.4 Brand managing collaboration and partnership at domestic and international level.......1M.4 Evaluation of different techniques of leverage and extend brand...................................2P.5 Different types of techniques to measure the value of brand in context to Apple...........3M.5 Critically evaluation of application of techniques of measuring brand value................5CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
INTRODUCTIONBrand management is the process of maintaining, improving and upholding a brand sothat the name is associated with the positive results. Brand management includes a number ofessential aspects like customer satisfaction, cost, in-store presentation and competition. It is factthat the success of the company will not be longer period if management of brand will not befocused (Rosenbaum-Elliott, Percy and Pervan, 2015). In this present report, Apple Inc. is beingchosen for assessment. It is an American multinational technology company headquartered inCupertino, California that design, develop and sell consumer electronic products. This presentreport will explain how brand are leveraged overtime domestically and internationally.Furthermore, report will also evaluate the techniques for measuring value of brand over time. LO.3P.4 Brand managing collaboration and partnership at domestic and international level.There are different brands that collaborate and develop effective partnership at domesticand international level to achieve the desire goals and objectives of the company. Apple uses tofollow brand leveraging technique (Heding, Knudtzen and Bjerre, 2015). It is the strategy inwhich the power of existing brand mane is use in order to support the entry of company into anew but similar category of product by transmitting valuable information to customers. Brand Extension vs Line Extension: This is another brand technique that Apple used tomanage the brand as well as keep in touch with the customers. There are two strategies calledline extension and brand extensions. When organisation present extra product in the similarcategory of products under the same brand name is called as line extensions. For example, Appleused to provide head phones, fast chargers, mobile cover with temper glass etc. On the otherhand, brand extension is totally different as when company launch new product that is totallydifferent from product category. In order to manage the brand in effective and long lasting way in collaboration andpartnership both in global and domestic level. There is two strongest brand Apple and Nikewhich is the example successful and great partnership. These two global brands combinetogether with the passion to create a useful as well as great customer product experience with theaid of design and innovation. Applications of Nike: There are number of applications of Nike for fitness in the marketfor customers, but Nike is recognised brand in sports. Nike is one of the recognised brand and1
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