Brand Management and Marketing Strategy
VerifiedAdded on 2020/06/04
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AI Summary
The assignment delves into the intricacies of brand management and marketing strategy. It examines concepts like co-branding, brand authenticity, and the influence of consumer psychology on brand perception. Furthermore, it explores the role of sustainability in shaping contemporary marketing strategies and the impact of electronic word-of-mouth on brand equity in the digital age.
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