This presentation discusses the importance of brand management for Unilever and how it helps to increase brand value and loyalty. It covers different techniques used for managing brands collaboratively and globally, extending brands, and measuring brand value. The presentation also emphasizes the significance of creating loyal customers by providing high-quality products and services.

Learn about brand management techniques and strategies used by Unilever to increase brand value and loyalty. Explore different techniques for measuring and managing brand value.

Brand Management Techniques and Strategies for Unilever - Desklib

Brand Management Techniques and Strategies for Unilever

This presentation on Brand Management covers the understanding of how the brand is built and managed over time, how brands are organised in portfolios, how brands are leveraged over time domestically and internationally and the techniques for measuring and managing brand over time. It also explains the difference between brand extension and line extension, collaborative and partnership agreements, and the use of different techniques used to leverage and extend brands. The subject is Brand Management, and the course code, course name, and college/university are not mentioned.

Brand Management: Techniques for Measuring and Managing Brand Value

Leadership Management

Design and Creativity

Brand Management of Unilever plc: Assignment

This document provides insights into brand management, including the importance of branding as a marketing tool, key components of successful brand strategy, brand management theories and models, and brand portfolio management. The case study of Apple company is used to illustrate these concepts.

Marketing

Brand Management: Strategies, Theories, and Portfolio Management

BRAND MANAGEMENT INTRODUCTION 1 TASK 12 Brand is Power2 TASK 25 What is brand portfolio strategy, hierarchy management of brands and strategies used for managing brand equity 5 TASK 39 What is brand leveraging, strength and weakness of brand and collaborative and partnership agreement 9 TASK 411 Measurement and Management of Brand value 11 CONCLUSION 13 REFERENCES 15 INTRODUCTION Brand management develops a relation between target audience which is an essential factor in brand management.

Business Development

Data Science and Big Data

Managing Brand

This presentation explores the importance of effective brand management for organisations, with a focus on collaborative and partnership strategies. It covers the evaluation of brand management techniques, including line and brand extension, and the measurement of brand performance through metrics such as awareness, familiarity, and consideration. The presentation also provides critical evaluations of different techniques for measuring and managing brand value, including market-based, income-based, and cost-based approaches.

Managing a Successful Brand: Collaborative and Partnership Strategies

This assignment provides an in-depth analysis of brand management strategies and techniques, including the importance of customer-based brand equity, brand risk, and corporate brand management. It explores various perspectives on brand management, such as the use of social media for luxury brands, the impact of user interactions on brand awareness, and the role of brand stories in building corporate brands. The assignment also discusses the potential of social media for luxury brand management, the effects of brand love, personality, and image on word-of-mouth, and the importance of risk literacy in brand management.

Brand Management Techniques and Strategies for Unilever

Brand Management: Techniques for Measuring and Managing Brand Valuelg...

Brand Management of Unilever plc: Assignmentlg...

Brand Management: Strategies, Theories, and Portfolio Managementlg...

Managing Brandlg...

Managing a Successful Brand: Collaborative and Partnership Strategieslg...

Brand Management Strategies and Techniqueslg...

Brand Management: Techniques for Measuring and Managing Brand Value

Brand Management of Unilever plc: Assignment

Brand Management: Strategies, Theories, and Portfolio Management

Managing Brand

Managing a Successful Brand: Collaborative and Partnership Strategies

Brand Management Strategies and Techniques