Brand Management: Analysis and Recommendations for Maggi

BRAND MANAGEMENT

Introduction of Brand
 Nestle is Swiss multinational food and drink company
headquartered in Switzerland
 Founded in the year 1866 and the founder is Henri Nestle
 Areas served by the organization is worldwide
 Number of employees employed is 323000
 Essential Individuals involved in process of making Nestle
world famous are Paul Bulcke and Ulf Mark Schneider

Background of Maggi Brand
 It is one of the international brands which is inclusive of
different seasonings and the instant food items
 This is generally originated from Switzerland in the late 19th
century and instant noodles are famous in Australia
 There is more than 39% of the market share in Australian
economy which will be beneficial for the growth of the firm

Current Standing in Australian Market
 It is in number one position in the Australian market
post the ban of the instant noodles in the year 2015
 However, in the year 2015, there was reduction in
the market share as there was different food safety
concerns which affected the overall brand image of
the organization in a negative manner

Current Standing in Australian
Market

Key Brand Elements
 Trademark- Logo of Brand which is given legal
protection
 Name- Essential Part of Brand
 Logotype- Design Elements of Maggi