Marketing Essentials

Marketing Essentials

Table of Content
• Introduction
• Marketing mix
• Marketing plan of Cadbury
• Conclusion
• References

Introduction
Marketing is defined as the activities which is undertaken by
organisation for promoting buying and selling of goods and services. It
includes selling, delivering and advertising of products to customers or
businesses. It is considered as management and study of exchange
relationships. This is business procedure for creating relationship with
consumers and satisfying them by providing high quality goods and
services.

Marketing mix
Marketing mix is defined as set of actions, tactics which is used by
company for promoting its goods, products, services, brand in market.
It is collection of marketing tools which is used by firms for pursuing
marketing objectives in target market. There are 7P's of marketing mix
such as product, price, place, promotion, people, process and physical
evidence.