Brand Management of Ritz Carlton & Hyundai
12 Pages1712 Words149 Views
Added on 2019-09-20
About This Document
This paper discusses the branding position of Ritz Carlton & Hyundai in their different operating organizations. It covers Keller's and Aaker's model for measuring brand equity, network model of memory, and competitive set influences.
Brand Management of Ritz Carlton & Hyundai
Added on 2019-09-20
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