Branding and Branded Self - Importance, Strategies, and Challenges

This presentation explores the concepts of branding and self branding, their importance, and strategies for promoting them on social media. It also discusses the challenges and pitfalls of self branding and the ethical considerations involved. The presentation includes images and references to articles and studies on the topic.

BRANDING AND
BRANDED SELF

Branding
Branding is the concept which refers to the
process of creating a strong image in the mind
of audience through creating innovative
content and promoting goods and services. It
includes making attractive logos and creating
media content to attract audience and promote
talent through media tools.
Image 1
In the image 1, a business account is being
showcased which enables individuals to
promote their business through displaying and
promoting their items on Instagram. Such
businesses interact with their customers on
daily basis and creates value for them in
exchange of money.
Self branding
In recent years, the concept of branding is not only
limited to businesses who are producing some
commodity or providing a service to customers.
Instagram and YouTube and other effective social media
tools has redefined branding and expanded the
magnitude of media to an extreme extent.
Image 2 shows Instagram account of
a famous influencer who maintains a
great number of followers and has
created a brand through creating
content of travelling and stuff. Also
her personal interests include
photography and through posting
such contents she is influencing a
range of individuals and is a brilliant
example of self branding.
Image 2
Image 3
Image 3 shows net worth of Lauren Bullen which she
mostly earns from branding her content on social
media mainly YouTube, Instagram and Twitter.
Self branding
defined

Branding and
branded self
theorised
The process of branding and self branding is an ongoing activity which constantly
demand engagement and interaction with audience through media platforms. Branded
self requires continuous efforts and high level of creativity to attract and influence
audience. Branding is associated with owning skills and a persona which is attractive
and it must create some value to audience. An individual must be able to present
himself in such a manner that they are capable of attracting a large number of
individuals. It requires strategic use of digital media tools to maximize audience
engagement in viewing and liking content of influencers and highly inspired by them.
Image 4 explains how to strategically start promoting self branding
using social media. For attracting a large number of audience, firstly
an individual has to decide what talents he possess and how it can be
creatively showcased on social media which can attain maximum
attention of audience. Defining missions, values and vision will help
in establishing own brand and helps in deciding course of action
required to achieve success through media branding.
Image 4
Image 5
Image 5 is an example of an article which explains ways and tactics how
to creatively build personal brand which is attractive and inspiring a
range of individuals. It explains how to increase interaction and engage
audience in contents as well as to maximize shares and followers. There
are constructive strategies which helps in enlarging media base and
helps people grow and earn through tools of social media. There are
various advanced features on digital tools such as Instagram and
YouTube which can be used strategically and effectively to leverage
talent and inspire million of people.

Promoting self brand is a area which requires efforts and strategies
and it should be done in a ethical manner. The function of content
creation is associated with consideration of various facts. There are
various challenges prevailing in self branding and it sometimes
leads to too much indulgence in social media engagement that
values and morals of personal life is being compromised. Also
some individuals are making inappropriate use these social media
platforms to build personal brand.
Image 6
Image 6 is showing major pitfalls that of using social media
platforms which is promoted by various individuals and
inappropriate use serves as major hindrances in effective
branding.
Image 7 shows that negative feedback and discouraging comments and
reviews de-motivates individuals who are engaging in promoting their
brands through online marketing and thus it has became a issue and
declines mental state of individuals. Moreover, it is hard to measure
growth and the time cannot be estimated about when personal
branding would leads to professional growth in monetary terms.
Image 7
Self branding
complicated

References
 Why Personal Branding Is More Important Than Ever, 2019. [Online]. Available through: <
https://www.forbes.com/sites/carolinecastrillon/2019/02/12/why-personal-branding-is-more-important-than-ever/?sh=2f5
af7322408
>
 Branding, 2022. [Online]. Available through: <https://www.oberlo.in/ecommerce-wiki/branding>
 10 Steps to Building Your Personal Brand on Social Media, 2021. [Online]. Available through: <
https://digitalmarketinginstitute.com/blog/10-steps-to-building-your-personal-brand-on-social-media>
 Advantages and disadvantages of using social media, 2022. [Online]. Available through: <
https://www.nibusinessinfo.co.uk/content/advantages-and-disadvantages-using-social-media>
 Chen, Y., Rui, H. and Whinston, A., 2021. TWEET TO THE TOP? SOCIAL MEDIA PERSONAL BRANDING AND
CAREER OUTCOMES. MIS Quarterly, 45(2).
 Blaer, M., Frost, W. and Laing, J., 2020. The future of travel writing: Interactivity, personal branding and power. Tourism
Management, 77, p.104009.
 Minor-Cooley, D. and Parks-Yancy, R., 2020. The Power of the brand: Personal branding and its effect on job seeking
attributes. Journal of Internet Commerce, 19(3), pp.241-261.
 Khedher, M., 2019. Conceptualizing and researching personal branding effects on the employability. Journal of Brand
Management, 26(2), pp.99-109.