Social Media Marketing Assignment 2022

Running Head: SOCIAL MEDIA MARKETING
0
SOCIAL MEDIA
MARKETING
System04121
8/4/2019

SOCIAL MEDIA MARKETING 1
Contents
Tactics and Success Metrics for Social Media Activity.............................................................4
Channel Plan for Puma...............................................................................................................5
Social media activities be outsourced or done in-house:...........................................................6
Social media function is structured in the organization and who should be in charger.............6
Digital designer:.....................................................................................................................6
Social analyst:........................................................................................................................6
Community manager:.............................................................................................................7
Care manager:........................................................................................................................7
Social media manager:...........................................................................................................7
Policies to govern how social media activities should be conducted:.......................................7
Defining the team roles:.........................................................................................................8
 Monitoring and listening.................................................................................................8
 Daily customer service....................................................................................................8
 Strategy and planning......................................................................................................8
 Crisis response (see #3)...................................................................................................8
 Security and passwords...................................................................................................8
 Advertising......................................................................................................................8
 Approvals (legal, financial, or otherwise).......................................................................8
 Daily posting and engagement........................................................................................8
 Social media training for other employees......................................................................8

SOCIAL MEDIA MARKETING 2
Establish security protocols:..................................................................................................8
Making a plan for PR crisis: .................................................................................................9
Staying in compliant with the law:.........................................................................................9
Person accountable for the access of account administration and passwords:.........................9
Ways people can manage the accounts and trained:................................................................10
Set social media goals:.........................................................................................................10
Teamwork:...........................................................................................................................10
Answer everything:..............................................................................................................10
Software that can be used for social media:.............................................................................10
Facebook..................................................................................................................................11
Twitter......................................................................................................................................11
Stories.......................................................................................................................................11
YouTube...................................................................................................................................11
Instagram posts.........................................................................................................................11
Snapchat...................................................................................................................................11
Blogger reach...........................................................................................................................11
Printest......................................................................................................................................11
Linked –in................................................................................................................................11
Ways to manage time on social media................................................................12
References................................................................................................13

SOCIAL MEDIA MARKETING 3
8. Tactics and Success Metrics for Social Media Activity
Strategic goal Social channel Tactic (what you
will do)
Metric / KPI
Create awareness for
puma
Instagram and
Facebook
- Expose target
audience to
the content of
the brand (by
post and
promotions)
- introduce
content with
the help of
info graphics,
- justifying new
updates and
posts
Impressions, reach
Generate demand for
puma
Online shopping app,
Instagram
- Generate
engagement
of the target
audience with
the content of
the brand (by
post and
responses),
doing
- networking in
all the right
places
Of engagements
and types of
engagement
Drive conversion for
puma
Facebook and
Instagram
- Drive the
target
audience to
the offers of
the brand (by
promotions
and posts),
- outsource
content
development
as needed
- make blog for
attracting the
customers
Link clicks
Delight customers
for puma (Berthon,
Pitt.Plangger, &
Shapiro, 2012).
Instagram, Facebook - Drive
engagement
with brand
services and
product (by
responses on
Earned mentions,
customer care
matrix