logo

Branding Management Assignment

   

Added on  2019-12-03

9 Pages2669 Words180 Views
Short Case Study1

TABLE OF CONTENTSIntroduction......................................................................................................................................3Resistance to change by employees of Mazoo................................................................................3Sources of resistance to change...................................................................................................3Manifestations..............................................................................................................................5Outcomes of resistance to change....................................................................................................6Measures to be taken by management to overcome resistance to change in case of negativeimpact...............................................................................................................................................6Conclusion.......................................................................................................................................7References........................................................................................................................................92

INTRODUCTIONChange is a vital part in an organization. If it does not adopt the change then it has to facethe adverse effects in the form of losses and incompetencies which may also result in the closingdown of organization (Blin and Munro, 2008). The project is based on the way in whichemployees react to the changes and manner in which these changes can be resisted in order toensure the success of firm. In the given case, Mazoo Manufacturing Ltd. manufactures andsupplies plastic cups. Company made significant changes in the working patterns, adopted newequipments for manufacturing, redesigned job patterns and appointed various personnel. Projectis based on the way these changes can be implemented and resisted by employees. In addition tothis, information is also provided on methods to cope up with the difficulties that occur.RESISTANCE TO CHANGE BY EMPLOYEES OF MAZOOResistance to change refers to an action taken by groups or individuals when they realisethat there is a change which threatens them about their position or work. Threat can be real orimaginary. In general parlance, threat in an organization refers to the change in businessenvironment which leads to the change within organization (Bovey and Hede, 2001). Resistancecan be in various forms such as aggressive or timid, active or passive, individual or organised,etc. as it affects the opinions and feelings of employees at the time of adoption process. Sources of resistance to changeIt is very difficult for the organization not to adopt changes as these changes promotenew ideas and firm’s growth. There are a lot of reasons to justify the change in an enterprise likenew techniques, technological advancement, vision and mission of company, etc. It is impossibleto identify all the sources of resistance to change but one must be sure that there will be changeand people will resist against it in some or the other way. The best that an organization can do isto be prepared for resistance and to cope up with it by following various techniques. Some of thecommon source of resistance to change is as follows: Poor communication: Changes start in an organization with the key decision makers. Itis their duty to ensure that all the changes are well communicated before time and queries3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Assignment on Management of Change
|11
|2762
|77

Change Management of Change TABLE OF CONTENTS INTRODUCTION
|10
|2941
|370

(PDF) Organizational Change Management
|10
|2551
|23

Resistance to Change in Public Organizations
|8
|3139
|56

MGT540 Management of Change
|12
|2924
|44

Assignment- Change Management
|10
|2918
|159