Organizational Development Assignment (Doc)

Branding in Social Marketing
and OD 1
Impact of Branding Through
Social Marketing on
Organizational
Development

Branding in Social Marketing
and OD 2
Table of Contents
Introduction................................................................................................................................3
Problem Statement.....................................................................................................................3
Research Objectives...................................................................................................................3
Justification of the Project..........................................................................................................4
Expected Research Outcome......................................................................................................4
Conceptual Framework and Research Hypothesis.....................................................................4
Concept of Branding..............................................................................................................4
Concept of Social Marketing.................................................................................................5
Branding through Social Marketing.......................................................................................5
Impact of Branding through Social Marketing on OD...........................................................6
Conceptual Framework..........................................................................................................7
Research Hypothesis..............................................................................................................9
Methodology..............................................................................................................................9
Research Philosophy..............................................................................................................9
Research Technique.............................................................................................................10
Research Design...................................................................................................................10
Data Collection.....................................................................................................................11
Sampling..............................................................................................................................12
Data Analysis.......................................................................................................................12
Research Ethics....................................................................................................................13
Organization of the Study........................................................................................................13
Project Schedule.......................................................................................................................13
Project Budget..........................................................................................................................14
References................................................................................................................................16

Branding in Social Marketing
and OD 3

Branding in Social Marketing
and OD 4
Introduction
The research activity focuses on understanding and evaluating the different types of branding
activities conducted in association to social marketing campaigns and thereby reflecting on its
impacts on Organizational Development. It would also focus on understanding the
communication practices undertaken by the institutions regards to social marketing.
The research activity focuses on commencing through underlying the problem statement with
also identifying the different research objectives. Further, it would also focus on conducting
an empirical research to conclude with the development of a conceptual diagram. It would
also reflect on the research methodology aspect regarding the conducting of the research
activity.
Problem Statement
Social marketing activities are generally conducted with a focus on changing or altering the
pattern of consumer responses to specific social, economic and consumerism issues. Business
institutions mainly focus on conducting marketing and promotional campaigns with a profit
motive. Social marketing activities are however conducted with a no-profit motive. The
social marketing programs are required to be carried out by the organisations with a focus not
only in developing effective relationships with target customers but also for generating
needed profitability (Lefebvre, 2011).
Research Objectives
The objectives of the research activity are underlined as under.
 The research activity contributes in understanding the different types of branding
activities that are conducted in a social marketing environment.
 It would also focus on understanding the process through which information
associated to the marketing activity is generated to the respondents and the impact of
such on enhancing and sustaining the relationship between the firm and customers.