Marketing Plan for Breath Movie: Strategies for Successful Promotion

Running head: MARKETING PLAN
Marketing Plan
Name of the Student
Name of the University
Author Note

1MARKETING PLAN
Executive Summary
The purpose of the following report is to recognize the scope for better marketing campaign in
order to make the things successful. The customers should be satisfied with the service quality.
In this context, the content of the movie must be of such a quality that the target customers
should be able to gain interest in this movie. The publicity and advertising strategies of the
movie are discussed in this report. Apart from that the marketing plan for the movie have been
planned in a way to make it more effective.

2MARKETING PLAN
Table of Contents
Introduction......................................................................................................................................3
Section 1: Analysis..........................................................................................................................3
Marketing strategies.....................................................................................................................3
Target market...............................................................................................................................4
Advertising strategies..................................................................................................................4
Publicity.......................................................................................................................................4
Digital marketing.........................................................................................................................5
Section 2: Marketing Plan...............................................................................................................6
7 P’s of Marketing.......................................................................................................................6
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

3MARKETING PLAN
Introduction
The following report will present the idea of the strategies that are followed so that new
films could be campaigned. The chosen movie to write this paper is the Australian movie Breath
that was released in Australia in the month of September in 2017. One of the most useful
campaigns for doing this marketing campaign for the movies is to digital marketing for the
movies. The movie can be considered as a thriller and it is very interesting to drag the people
towards the theatres. The characters of the movie are very strong since the movie is based on the
novel named Breath by Tim Wanton. The various issues will be highlighted in this paper as to
how the company could attract the movie buffs towards them and make the film a successful
entertainment product. The movie is directed by Simon Baker. The probable marketing plan for
the potential success of the movie will also be discussed as well (Ferrell & Hartline, 2012).
Section 1: Analysis
Marketing strategies
The plot of the movie has been a challenging one since the novel itself had received some
following as well. This is why the task of making strategies to fetch the audience had become
quite easier. The distribution of the movies will have to be made in such a way that it gets the
maximum number of theatres in the big cities (Ferrell & Hartline, 2012). The awareness of the
target audience should be made in order to capture their attraction. The funding for the film
should be made in the way that the ticket prices could be easily affordable to the target market.
This movie had the potential to become a blockbuster because the strong plot it has. The brand
value is important in this case because the production house of this movie is Gran Via that has
produced such good films in the past as well (Chaffey & Ellis-Chadwick, 2012). The movie is