Marketing Communications Strategies for the Success of 'The Hunger Games' Film Franchise

Principles of
Marketing
Communications

Table of Contents
MAIN BODY...................................................................................................................................1
REFERENCES................................................................................................................................6

MAIN BODY
Marketing communications basically includes the use of different marketing tools and
channels together as a combination. It basically involves the various ways through which a
organisation communicates its message to the marketplace. In context to the film “ The
hunger games” which was launched in the year 2012 and its another part followed by the
“Catching Fire” in 2013 (Nurhayati and Hendar, 2019). The movie franchise was highly
supported due to its effective marketing communication methods, successful multi channel
and trans media campaign that helped in becoming one of the highest grossing films. After
the overwhelming response and successful release of the first hunger games back in the year
2012, the director was ready to prepare for the next release. The organisation used effective
marketing techniques that helped the film to become the highest grossing movie of all the
time. The some of the key elements that they focused on included advertising, personal
selling, proper branding, pricing, promotions through digital campaigns, marketing research
that involves analysis and fact findings, servicing, pricing, packaging and advertising and
various channels of distribution. In context to the communication mix, it basically involves
the various tools which are used in order to have a effective communication with the
potential buyers and customers( Alderman, 2021).
The communication can be done through direct marketing, social media, advertising,
exhibitions, websites and various other communication mix elements. The marketing
communications helps in enabling the business for the purpose to develop revenues through
the process of interacting and reaching out with the consumers. Through maintaining
effective communication it helps in creating promotion of products and building a
awareness. In context to strategic communication it can be basically described how the
company uses various communication tools in order to fulfil their end missions (Şoproni,
2018).The main objective of strategic communication is to communicate effectively with the
formulation and implementation of the desired strategies (Dominique-Ferreira, Viana and
Prentice,2021 ).There are various problems and issues that can be there in the
communication process which involves various communication problems and these issues
can affect the implementation of the proper communication channel and might create a
hindrance in the entire process. The main problems or mistakes which are usually done by
the organization involves not truly listening. In communication process listening plays a
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