Brico Devices: A Makeover for Corporate Social Responsibility

Running head: BRICO DEVICES (A MAKEOVER)
Brico Devices (A Makeover)
Prepared for the
CEO of Brico
Mr. Matthew Flanagan
Prepared by
Name of the Student
Student’s Number
Date:

1BRICO DEVICES (A MAKEOVER)
Executive Summary
There have been negative reports on the Brico’s factory four illegal practices and the audit was
conducted with the help of surveys, interviews and questionnaires. The results were poor
working conditions, low pay rate, unsafe environment and waste clearance.The main purpose of
this report is to conduct an analysis and investigation on the four issues, more importantly, Brico
needs toseriously considerstrong and effective solutionsto rectify the negative image of Brico
Devices.It has been proposed that corporatesocial responsibility (CSR) can be regarded as a
concept of management in which the business organisationsintegrate their social and
environmental concerns in their business operations and interact with their stakeholders
(Schwartz 2017). Brico Devices can become majorly beneficial from CSR as it will create better
recognition of the brand of Brico Devices,and therefore improve the business’ profits.

2BRICO DEVICES (A MAKEOVER)
Table of Contents
Introduction......................................................................................................................................3
Findings...........................................................................................................................................3
Conclusion.......................................................................................................................................5
Recommendation.............................................................................................................................5
References........................................................................................................................................8

3BRICO DEVICES (A MAKEOVER)
Introduction
Brico is currently under a serious breach of illegal factory practices and from the audit
four issues were discovered. The concept of CSR considers the impact of the business operations
on the environment and society with the help of transparent and ethical behavior (Clapp and
Rowlands 2014).In addition, CSR ensures the sustainable development of the business
organizations and ensure companies can conduct their business operations by complying with all
the required laws and regulations (Tai and Chuang 2014). This could possibly assistBrico in the
development of positive reputation of the businessand the reduction of costs for the company.
Most importantly, the adoption of CSR strategies will boost the sales of Brico Devices by
increasing customer loyalty (Crane, Matten and Spence 2013).
Findings
Data collected from the survey shows some of the major CSR related issues in Brico
Device. These issues can be divided into four segments; they are poor working condition, low
pay rates, environmentally unsustainable practices and the methods of unsafe waste disposal. The
issues related to these segments are discussed below:
Methods of Unsafe Waste Disposal
 Waste is considered as the unwanted, unusable materials created from the production, or
manufacturing operation of the business and it has harmful effect on the health of people
and environment (Marshall and Farahbakhsh 2013). Brico Devices, the manufacturing
process generates different types of harmful wastes like mercury, arsenic, cadmium and