Brief Description of Organisation and the Industry
Added on 2020-04-07
15 Pages3341 Words70 Views
RUNNING HEAD: MARKETING MANAGEMENT - MASTERS LEVEL1Marketing Management - Masters LevelTelstraSubmitted by:
Telstra2ContentsBrief description of organisation and the industry..........................................................................2Mission statements.......................................................................................................................2Value statements..........................................................................................................................2Brief description of the product(s)...................................................................................................3Role of organisation’s marketing strategy.......................................................................................3Telstra's First Objective...............................................................................................................3Telstra's Second Objective...........................................................................................................3Telstra's Third Objective..............................................................................................................3Analysis of 5Cs................................................................................................................................4Company- SWOT Analysis.........................................................................................................4Customers.....................................................................................................................................5STP...........................................................................................................................................5Collaborators their suppliers, distributors or other......................................................................6Competitors..................................................................................................................................6Context.........................................................................................................................................7PESTLE Analysis.....................................................................................................................7Consumer Behaviour....................................................................................................................8What customers want?..............................................................................................................8
Telstra3Which competitors pose a threat?............................................................................................9How the context of business is changing, if at all?..................................................................9What role collaborators play in the process?............................................................................9Developing marketing strategy......................................................................................................10Recommendation and Justification............................................................................................10Choice of target market (/s)....................................................................................................10Value proposition for the target market (/s)...........................................................................10A positioning statement for the target market (/s)..................................................................10Marketing mix........................................................................................................................10Conclusion.....................................................................................................................................11References......................................................................................................................................11
Telstra4Brief description of organisation and the industry Telstra Corporation is the Australia’s largest telecommunication and media organization. Thepurpose of Telstra is to provide mobile network, internet access and entertainment services inAustralia. The company was founded on 12 June 1975. The company headquarter is located at242 Exhibition Street, Melbourne, Australia (Mort and Drennan, 2002). Mission statements The company has a mission to enhance its position as one of the leading servicetelecommunication provider. The primary focus of the company is to promote customer interestby providing with world-class experience. Sustainability is a part of the business to develop aneffective stakeholder interest (Business Enterprise, 2017) Value statementsThe purpose is to articulate and direct the technique to do things. Their values are important tobusiness and bring into line the whole process.Telstra, have five core values: They Show care for the customersTo Work together in a better way.
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