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Marketing Strategies for Telstra TV

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Added on  2023-06-07

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This presentation discusses the marketing strategies used by Telstra for its TV product, Telstra TV. It covers the target market, product differentiation, and promotional strategies. The presentation also provides recommendations for the company's future growth.

Marketing Strategies for Telstra TV

   Added on 2023-06-07

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Marketing Strategies for Telstra TV_1
Company Background
Telstra is one of the largest
company in Australian
telecommunication sector.
Founded in the year 1975.
Current CEO of Telstra is Andy Penn.
There are various mobile companies
which access the Telstra network
(Telstra Corporation Limited, 2018).
Competitors: Vodafone and Optus
The chosen product is Telstra TV.
Marketing Strategies for Telstra TV_2
ABOUT TELSTRA TV
Telstra TV is Australia’s
first integrated live TV,
on-demands and catch-up
search function.
Search for the titles
through live TV, Netflix,
Foxtel Now, BigPond
Movies, Stan etc.
Customers needs to have
Telstra broadband
services.
It is like Fetch and Apple
TV (Simpson, 2016).
It provides access to
photos and music stored
on home network.
Marketing Strategies for Telstra TV_3

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