Exploring the Business Environment of British Airways

Innovation is the process of generating new ideas and implementing them to create value for an organization or society. In the context of British Airways (BA), innovation can be seen as a key driver of its success in the aviation industry. By leveraging innovative strategies, BA has been able to differentiate itself from competitors, improve operational efficiency, and provide better services to customers. The report highlights the importance of understanding the business environment and market structure in which an organization operates. It emphasizes the need for organizations like BA to continually innovate and adapt to changing circumstances to remain competitive.