British Airways - Business Environment
12 Pages4166 Words156 Views
Added on 2020-01-07
British Airways - Business Environment
Added on 2020-01-07
ShareRelated Documents
BUSINESS ENVIRONMENT
Table of ContentsIntroduction..........................................................................................................................................3Task 1....................................................................................................................................................31.1 Describing the mission vision, its short- and long-term objectives of British Airways............31.2 Analysing the key stakeholders and how these challenges effect stakeholders of British Airways............................................................................................................................................41.3 How did BA respond to complete its responsibilities to these stakeholders.............................42.1 Explaining economic systems....................................................................................................52.2 Describing challenges due to fiscal and monetary policies on business environment suffered by BA...............................................................................................................................................52.3 Analysing the effect of regulatory, competition and legal policies changes on BA.................6Task 2....................................................................................................................................................63.1 Market structure of airline industry...........................................................................................63.2 Describing market forces which shape organisational responses with help of examples..........73.3 Explaining How BA has been impacted by the working practices and cultures of the countries...........................................................................................................................................84.1 Describing the impact of global changes in trade regime caused by organisations such as WTO and other firms on British airways.........................................................................................84.2 Describing global factors, including regulations of government players which may impact BA....................................................................................................................................................94.3 Can European Union policies on travel, competition or aviation impact British Airways........9Conclusion..........................................................................................................................................10References...........................................................................................................................................11
INTRODUCTIONBusiness environment is combination of internal and external environment factors whichimpact the performance of organization in the market. It is essential for the company to developproper strategies to manage supply and demand as well as functionality of staff members byanalysing all aspects in the industry (Borzillo Schmitt and Antino, 2012.). British Airways (BA) is aUK based organization which provides optimistic air services to all types of consumers in theworld. The present report focuses on the organisational aims of corporation in the market. Further, itdescribes the domestic environment of airline industry. In addition to this, it also emphasizes on theimportance of global factors which affect operations of British airways. TASK 11.1 Describing the mission vision, its short- and long-term objectives of British AirwaysMission, vision, short and long term objectives contribute effective role in British Airwaysto achieve its goals in the airline market. Further, BA is a public organisation which emphasizes onsocial services and income generation in United Kingdom. It is described in below the paragraph. Mission of British AirwaysMission of the enterprise is to offer better service for domestic as well as global consumersin all states. Vision of BAVision of the company is to achieve leading position by providing them effective air servicesto all type of passengers in the world.Short Term Objectives of BATo become top priority for high income class customers with the aid of vast airline networkin the world.To offer better air travelling experience to all types of people in the entire world (BritishAirways, 2010)Long Term Objectives of BATo expand its network in all important cities of the world. To reach top position in aviation industry of United Kingdom.To meet the maximum requirements of consumers (Asplund, 2013).To increase its profit and revenues of air tickets by using new strategies in the world.To improve market image and brand of BA in the mind of consumers.
1.2 Analysing the key stakeholders and how these challenges effect stakeholders of British AirwaysBA has many stakeholders such as consumers, suppliers, shareholders as well as employeeswho suffer with many challenges in United Kingdom. Further, associates of organisation faceschallenges due to high recession level and modification in rules and regulation of the nation.Staff members of British Airways face many issues in recession period. For example,corporation terminated many employees in the recession period of 2008. This thing created negativeimpact on staff members of BA (Hair and et.al., 2015). Further, it generated huge unemploymentdue to economic instability in the nation. Shareholders face many complexities regarding dividend in nation. For example, sometimes,management of BA could not return timely dividends which created bad impact on its investors inthe market. Organisation has many types of consumers in the country. Passengers of corporation havefaced many issues due to change in rules and regulations of UK (Morecroft, 2015). For example,increased rates of air tickets of BA created problems for passengers in the market. Due to thisreason, spending of consumers increased as compare to before. Suppliers of BA are affected due to recession period and changes in rules and regulationwhich creates many complexities for them in airline industry. For example, purchasing power oforganisation was also reduced in the year 2008 which created negative impact on suppliers due toreduced sales in the aviation industry (Beaumont, Whitaker and Pedersen, 2013). As a result,income of vendors also decreased as compare to previous years in the airline industry. 1.3 How did BA respond to complete its responsibilities to these stakeholdersBA had given efforts in fulfilling the responsibilities for stakeholders in UK. Corporationspent its retained earnings to fulfil its roles and responsibilities in the market. These things providedmany benefits to the stakeholders.StakeholdersResponsibilitiesCustomersOrganisation accomplish its responsibilities for consumers by giving effectiveefforts in the nation. For example, British Airways provides its airline service for itscustomers to give air ticket in the regular prices in the situation of changed rulesand regulations in the market (Vahlne and Johanson, 2013). In addition to this,company did not change the schedule of flights to provide its services to passengersin various nations. EmployeesFirm adopted many approaches to provide better working environment to its staffmembers. For example, British Airways also implemented many activities such as
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Organisational Functions of Business | Reportlg...
|14
|5254
|181
Business Environment Assignment | British Airwayslg...
|17
|5682
|231
Business Environment of British Airways - Reportlg...
|12
|3933
|110
Business Strategy INTRODUCTION 3 Task 13lg...
|12
|3335
|332
Understanding Business Environment | Studylg...
|13
|4236
|146
Business Environment Internal and External Environmentlg...
|16
|4341
|292