Improving Airline Services through Innovation and Creativity

British Airways (BA) is a leading global premium airline that can improve the effectiveness of its whole services by engaging in various Corporate Social Responsibility (CSR) activities. One way to do this is by reducing air and pollution, allowing people to take decisions regarding their business, and promoting international trade through efficient transportation systems. Global changes caused by organizations such as the World Trade Organization (WTO) affect BA's business operations, including air transport being traded as a service in its own right and serving as an intermediate service for many other kinds of trade. EU policies also impact BA's operations, including employment, education, and international policies.