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Business Environment of British Airways - Report

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Added on  2020-01-23

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This report is on "global factors of business environment of British Airways". This report presents the business environment of BA consists of internal and external environmental factors of British Airways that influence the decision-making process of the company. The report identifies various of these factors i.e. the stakeholders, the UK's economy, and governmental regulations as a part of the external environment that affects the business activity of the airline company. We will discuss here the challenges faced by BA due to fiscal and monetary policies and the impact of regulatory, competition policies and legal changes in the airline industry on BA.

Business Environment of British Airways - Report

   Added on 2020-01-23

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Table of ContentsINTRODUCTION................................................................................................................................4Task 1....................................................................................................................................................41.1 Identification of purpose of different types of organisations.....................................................41.2 Identification of mission, vision, short- and long-term objectives and key stakeholders of British Airways................................................................................................................................41.3 BA in fulfilling responsibilities to its stakeholders....................................................................52.1 Economic systems attempt in allocating resources in UK.........................................................62.2 Challenges faced by BA due to fiscal and monetary policies....................................................72.3 Impact of regulatory, competition policies and legal changes in the airline industry on BA....7Task 2 ...................................................................................................................................................73.1 How market structure of the airline industry impacts pricing and demand for seats................73.2 How interplay of players and market forces shape BA's responses.........................................83.3 How BA has been impacted by the working practices and cultures of the countries where it operates............................................................................................................................................84.1 Impact of global changes in trade regime caused by organisations on British airways............94.2 Other global factors which may impact BA............................................................................104.3 Impact of EU policies on travel, competition or aviation on British Airways........................10CONCLUSION...................................................................................................................................11REFERENCES...................................................................................................................................12
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Illustration IndexIllustration 1: Key Stakeholders of British Airways.............................................................................5
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INTRODUCTIONBusiness environment of BA consists of internal and external environmental factors thatinfluence the decision making process of company. The report identifies various of these factors i.e.the stakeholders, UK's economy and governmental regulations as a part of the external environmentthat affects the business activity of the airline company (Needle, 2010). For this purpose, the firm,British Airways has been chosen that is the prime airline operator in United Kingdom. This airlineis the largest service provider to various air passengers that are travelling across the world. Thereport also evidences market factors, European Union’s policies and global factors that areresponsible for hampering the growth potentials of British Airways in the global market.TASK 11.1 Identification of purpose of different types of organisationsPurpose of different types of organisations is discussed as below:Private Company- A private company is formed with the objective of profit making. The firm is runby private owners who are responsible for the entire decision making process of company.Public Company- A public company is an entity formed by raising capital from public (Samy,Odemilin and Bampton, 2010). Their main objective is to fulfil the needs and requirements of theircustomers and shareholders. Voluntary Organisation- A group of voluntary individuals form an organisation to fulfil theirpurpose that is formed by their common interest. British Airways is a public limited company that is run by capital raised from publicofferings. International Airline Group is the parent company of BA. The firm’s shares are traded onLondon stock exchange (Upchurch, 2010). British Airways is known to be the leading cargo andtravel service provider in UK. The airline company is limited by shares i.e. its shareholders liabilityis limited to the extent of their investment. British Airways is run by the dual responsibility of itsdirectors and its members. Company is liberally striking to fulfil the needs and requirements of itsinvestors and customers.1.2 Identification of mission, vision, short- and long-term objectives and key stakeholders of BritishAirwaysMission- To provide the best international and domestic air service through carriage of
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