Marketing Plan for British Airways: Introducing Holiday Packages

Marketing Plan

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Marketing Plan.............................................................................................................................1
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Marketing plan is considered as an operational document which represents an advertising
tactics that a firm would execute for generating as well as reaching their targeted marketplace.
Moreover, this is essential for entity as it is a roadmap which is helpful to introduce and deliver
their commodities or service to potential clients (Calzada, 2020). For this report, the undertaken
company is British Airways which is a leading airline firm across United Kingdom in respect of
its fleet duration and global vacation spot flights. The aim of this report is to formulate a
marketing plan.
MAIN BODY
Marketing Plan
Marketing plan is undertaken as a roadmap which is helpful to introduce and deliver their
commodities or service to potential clients. In respect of British Airways, they plan to introduce
holiday packages for their clients. So, they formulate marketing plan with help of SOSTAC
Model.
SOSTAC model
Respective model is formed by P. R. Smith so that huge department of entity may able to
develop business plan. Within British Airways, they would implement this tool to focus upon
improvement of distinctive strategies and tactics in regards to digital marketing and formulating
overall marketing plan for firm. The description of implementation of respective aspects is
discussed below:
Situation
Within it, effectual situation evaluate development that takes place. For instance, both
external as well as internal business environment of firm is analyzed (Chernev, 2020). Also, for
this British Airways would apply SWOT analysis is described below:
SWOT analysis
This is undertaken as tactical approach as well as technique which are utilized via
business for evaluating internal and external factors of firm that may impact upon firm. In
addition to this, it may be system of decisive the strengths, weakness, opportunities and threats of
business. SWOT analysis of respective company is described below:
Strengths Weaknesses
1