Marketing Plan for British Airways using SOSTAC Model

Principles of
Marketing

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Marketing Plan.............................................................................................................................1
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Marketing plan is considered as an operational document which represents an advertising
tactics that a firm would execute for generating as well as reaching their targeted marketplace.
Moreover, this is essential for entity as it is a roadmap which is helpful to introduce and deliver
their commodities or service to potential clients (McDermott and et. al., 2021). For this report,
the undertaken company is British Airways which is a leading airline firm across United
Kingdom in respect of its fleet duration and global vacation spot flights. The aim of this report is
to formulate a marketing plan.
MAIN BODY
Marketing Plan
Marketing plan is undertaken as a roadmap this is beneficial to introduce and supply their
commodities or provider to ability customers. In understand of British Airways, they plan to
introduce tour packages for his or her customers. So, they formulate marketing plan with help of
SOSTAC Model.
SOSTAC model
Particular framework is developed by P. R. Smith just so massive branch of entity may
additionally moreover able to increase advertising and marketing technique. Within British
Airways, they will implement this tool to recognition upon development of precise strategies and
techniques in regards to digital advertising and formulating common advertising and advertising
and marketing plan for employer. The description of implementation of respective elements is
mentioned underneath:
Situation
Under it, efficient state of affairs looks at development that takes vicinity. For instance,
each out of doors in addition to internal enterprise environment of organization is analyzed. Also,
for this British Airways ought to apply SWOT evaluation is defined below:
SWOT analysis
This is assumed as strategic method in addition to technique which is utilized thru
enterprise for comparing internal and external factors of firm that could impact upon company
(Кулик, 2020). In addition to this, it is able to be gadget of decisive the strengths, weakness,
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