The assignment is a comprehensive analysis of British Airways' pricing and distribution strategies. It covers various topics including environmental effects, sustainable tourism implementation, tourists' security, and the relationship between tourism and environment. The analysis is based on research papers and articles from reputable sources such as Research Gate, EU Air Transport Market, Journal of Sustainable Tourism, British Journal of Economics, Management & Trade, American Journal of Environment, Energy and Power Research, Iranian Journal of Tourism & Hospitality, Procedia Economics and Finance, The Write Pass Journal, The Telegraph, BBC travel, Statista, and Tourism Embassy. The assignment provides insights into the airline's pricing and distribution strategies, as well as its impact on the environment and tourism industry.