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Business Essential of British Airways

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Added on  2020-12-29

Business Essential of British Airways

   Added on 2020-12-29

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Business Essential
Business Essential of British Airways_1
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY ..................................................................................................................................1CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
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INTRODUCTIONBusiness refers to an economical activity which consists of continuous manufacturingand distribution of products and services in order to satisfy person's need and want. It is acombination of various activities related to the purchasing and selling of goods & services withthe main aim of achieving higher revenue (Ajagbe, Long and Solomon, 2014). There are variousfunctional unit which affects the business operations of a company such as marketing, humanresource, finance and operational department. In this project British Airways is consider as anexample, in this we conduct an detail analysis over various approaches that it uses to remaincompetitive in market and how company differentiate itself from its competitors. MAIN BODY British Airways is the largest airline in the United Kingdom which flies to more than 400destination in nearly 80 countries. It is also a part of International Airline Group(IAG) whichalso owns three more brands such as Aer Lingus, Iberia and Vueling. BA is the largestinternational airlines in the world and carries more than 44 million passengers which isequivalent to 80 passengers check in every minute a day (About British Airways, 2018). British Airways put more emphases on digitalization and information technology as wellas high level of customized service provision in order to achieve service differentiation. BAfollows differentiation strategy for attracting large number of people such as large & morespacious plans, Hot food and buffer services, luxurious travelling experience, Fat flightturnaround etc. It more focuses on activities like staying world's favourite airline service providerwith larger number of passenger which flies to all the major airports generally in $20 perpassenger (Babalac and Uda, 2014). It also differentiate itself in providing a wider range oftravel classes, first class, economy, business class and club class. Ryanair, Malaysian Airlines, Cathay Pacific etc. are the top most competitors of BritishAirways. As Ryanair provide low cost flight and is more concentrate over niche market in orderto grab larger market share. For gaining competitive advantage Ryanair uses cost leadershipstrategy to provide cheap and no-frill airline services. On the other hand British airways offer amore wider and Luxurious class of travel hence it charges premium prices overs flight whichsometimes limit the Passengers. Ryanair uses cost saving approach by employing less workforceand using secondary airport for generating higher benefit. While BA More focuses on hieing1
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