Marketing Report of British Airways: SWOT Analysis, Key Service Marketing Challenges, and Recommendations

This report provides a detailed analysis of the marketing report of British Airways, including SWOT analysis, key service marketing challenges, and recommendations to overcome them. It discusses the principles of service marketing and how they can be applied to deal with the challenges faced by the organization. The report also identifies the strengths, weaknesses, opportunities, and threats faced by the organization and provides insights into the key marketing challenges faced by the organization for the next 3 years.