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British Airways Performance Analysis

   

Added on  2020-03-15

8 Pages1872 Words51 Views
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BRITISH AIRWAYS (UK)
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EXECUTIVE SUMMARYThe reason behind presenting this report is to get an in-depth knowledge of British Airways (UK) business, strategies followed by the company, having a view of the performance of the company and related fields that are essential for overall planning and control of the company.This report provides an insight to the recently appointed non-executive directors with the facts related to the business, the implications of the findings and at last the recommendations that needs to be followed for the success and profitability of the company. Further, the report highlights from where the company started and how it became one of the largest airlines in the world and how it has surpassed all the issues and is still sustaining profitability despite of all obstacles. Lastly, we have provided an overview of the balanced scorecard of the company.2
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Table of ContentsINTRODUCTION.................................................................................................................................................4FINDINGS..........................................................................................................................................................4IMPLICATIONS OF FINDINGS....................................................................................................................5BALANCED SCORECARD....................................................................................................................................6RECOMMENDATION..........................................................................................................................................7REFERENCES........................................................................................................................................................83
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