Global Business Environment

Global Business
Environment

Table of Contents
INTRODUCTION...........................................................................................................................................3
MAIN BODY..............................................................................................................................................3
SWOT Analysis.......................................................................................................................................3
The impacts of key drivers on the organization’s functions such as marketing and operations...............4
CONCLUSION...........................................................................................................................................5
REFERENCES............................................................................................................................................6

INTRODUCTION
Global Environment highly affects the company’s business because it includes various
un-controllable international and, local interactions that affect companies operations. The Global
Business Environment includes many factors such as political, cultural, economical,
technological, environmental and legal. This report includes the PESTLE analysis, SWOT
analysis and key drivers that influence companies’ business. British Airways is the UK's 2nd
biggest airline company. This company has high quality standards and established customer
goodwill. This report will also highlights that how these key drivers can impact upon the
organization's functional areas such as marketing, operations.
MAIN BODY
SWOT Analysis
SWOT analysis includes strength, weaknesses, opportunities and threats.
Strength –
British airways has a strong brand image and the identify in the united kingdom at the
airline companies. Strong brand image of the British airway generate many advantages for them.
British airways also have a high capacity air planes. The company has powerful technological
capabilities. British airways always focusing on improving there technology to expand their
operational efficiency (Kasemsap ., 2018). Advance technology of the company plays a vital role
to improve customer’s experience.
British Airways covers a high international group networks. The British airways flight
serves more than forty million passengers every year. The company has a major focus on
improve the sustainability of their business. They also invest in decreasing its carbons footprint.
A British airway operates a fuel- efficient and large fleet of about 300 aircrafts.
Weaknesses –
the major weakness of British airways is the human resource issue. in the 2019,british
airways faced many consequences due to a pilots strike. The another weakness of the company is
the over- dependency of the domestics markets. The another issue faced by company is lack of
experience of the new employee. The law returns on invested capital also a major weakness
points for the British airways (Chasdi ., 2017).
During the recent year faced a major problems that was caused by the rolls Royce Trent
thousands engine British Airways. This issue of engine created several operational problems in
the company such as delayed flights.
Opportunities –