Case Study Essay on Business Strategy for British Red Cross

Case study essay

Table of Contents
INTRODUCTION...........................................................................................................................3
PART 2 A: (A Strategy Report of the Organisation).......................................................................3
Internal and External Strategic Analysis................................................................................3
Industry in which firm’s operates...........................................................................................5
Competitive Situation and Current Strategy of firm..............................................................5
Performance of Firm...............................................................................................................7
Part 2 B: (Potential Alternatives and Strategy Recommendations).................................................8
Identify strategic alternatives.................................................................................................8
Recommendation....................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
The case study is based on business strategy by implementing some models and concepts in
order to analyse the strategy of organisation. This report is divided onto two parts, first part
includes the internal and external strategic analysis, industry in which firm operates, competitive
situation and current strategy of firm and also the qualitative and quantitative assessment of
performance of company is discussed (Anokhina, Maksimov and Seredina, 2019). The second
part covers strategic options which must need to address issues and recommendation for
implementing the chosen strategy. Organisation can run their business in effective and efficient
manner by developing strategy as it provides a direction to achieve long term success in market.
In order to accomplish this report, the chosen non profit organisation is British Red Cross, it is a
neutral and impartial humanitarian network that provide help to people in their tough time in UK
and overseas. The non-profit organisation is committed towards helping people without any
ethnic origin, political beliefs, discrimination, religion and nationality. The main motive of
British Red Cross is to mobilise the power of humanity in order prepare individual and
communities to recover from crisis. Few principles of International Red Cross and Red Crescent
Movement are humanity, independence, impartiality, neutrality, voluntary service, unity and
universality.
PART 2 A: (A Strategy Report of the Organisation)
Internal and External Strategic Analysis
In order to analyses internal strategic analysis the suitable model which can be used by
company is SWOT analysis whereas for conducting external strategic analysis, the best tool is
pestle analysis.
VRIO Framework of British Red Cross:
Resources Valuable Rare Inimitable Organized Sustainable
competitive
advantage
Financial
Resources
✓ ✓ ✓ ✓ ✓
Human ✓ ✓ ❌ ✓ ✓

Resources
Patents ✓ ✓ ✓ ❌ ✓
Distribution
Network
✓ ✓ ✓ ✓ ✓
It is being analysed from the above information that the valuable resources of
organisation are financial resources, human resources, distribution network and patents. The rare
resources of British Red cross are financial resources, human resources, distribution network and
patents. Inimitable resources of organisation are financial resources, patents and distribution
network whereas organized resources of company is financial resources, human resources and
distribution network.
Internal analysis- SWOT Analysis
Strength:
The strength of British Red Cross is that they have strong brand recognition in market
due to which they gain popularity and attract large number of needy people. British Red Cross
has strong brand equity due to which people only prefer company if any disaster occurs that
demands humanitarian assistance (Novikov, 2018). The nonprofit organisation has won the trust
and awareness of people by branding itself with slogan “Together, we can save a life”.
Weakness:
The weakness which influences the performance and efficiency of Brutish Red Cross are
lack of online presence, poor labor relations, negative publicity die to its use of funds, limited
funds and lack of innovation. British Red Cross doesn’t have online presence due to which they
fail to connect and reach to large number of audience who need help. They also face criticism
due to poor labor relations as they are not able to maintain good and healthy relations with their
staff due to which they don’t contribute their best efforts.
Opportunities:
The opportunities which can be faced by British Red Cross firm is to from strategic
alliance with one of the reputed nonprofit organisation so that they can provide more help to
people who face problem due to any crisis. Other opportunity which can be grabbed by
organisation is to enhance their social media presence as it helps in reaching to maximum
number of people and also create awareness among audience.