Strategies, Enterprise and Innovations

STRATEGIES,
ENTERPRISE AND
INNOVATIONS

Table of Contents
a) Introduction of the report.............................................................................................................3
b) Analysis of the firm’s internal resources and capabilities...........................................................3
c) External environment (PESTLE ANALYSIS)............................................................................5
d) Porter's Five Forces Model..........................................................................................................6
e) Conclusion...................................................................................................................................8
REFERENCES................................................................................................................................9

a) Introduction of the report
Business Environment consist of both internal and external factors, which influence an
organisation's working process (Orlando, 2016). Telecommunication is the transmission of
information or exchange of information from various types of technologies over wire radio,
phones or other electromagnetic system. In present report, organisation that has been taken into
consideration is Vodafone. Basically, this company is a multinational telecommunication
company and it is registered and headquartered at Newbury, Berkshire, England. Vodafone
started in 1982 with the establishment of Racal Strategic Radio Ltd subsidiary of Racal
Electronics, the UK largest market of radio technology which is formed a partnership which is
present Vodafone share. Including this, report will be focusing on capabilities and internal
resources that give the organisation a competitive advantage. Also, key drivers to change will be
analysed considering PESTLE Analysis. Lastly, Porter’s Five Forces framework will lead
Vodafone to gain competitive advantages and capture the larger market at international level.
b) Analysis of the firm’s internal resources and capabilities
A company should use its resources effectively and efficiently to be successful in its
operations. The resources should be managed properly herein to check the utilisation of
resources by Vodafone, VRIO Framework is applied (Kerl, 2018). VRIO Framework is an
internal analysis tool which helps organisations to protect and uncover their resources that give
competitive advantage. It has four questions that include value, inimitable, rarity and
organisation. The VRIO Framework of Vodafone for analysing its internal resources and
capacities are discussed below:
RESOURCES VALUE RARE IMITABLE ORGANISATIO
N
Financial Resources YES YES YES YES
Employees YES YES YES -
Distribution Network YES YES -
Patent YES YES YES -