Contemporary Business Issues

Running Head: BUSINESS ISSUES 1
Contemporary Business Issues

BUSINESS ISSUES 2
Part 2:
Executive Summary
Innovation is a strong driver in creating competition and for the survival of an organization and
its business. Creativity and innovation can be defined as the application of new ideas, knowledge
and approaches that generate new competencies and sustainable competitive advantage. The
major goal of this report is to evaluate the business issue, i.e. innovation and creativity. It
includes three course concepts, i.e. quality management, disruptive and technology innovation
and brainstorming, which are used to evaluate concepts to overcome the issue of innovation and
creativity. This organization has implemented various innovative practices and policies to stay
competitive in the shipping industry. By implementing these concepts and processes, Brittany
Ferries is able to attain more competitive advantage in shipping industry in United Kingdom.

BUSINESS ISSUES 3
Table of Contents
Part 2:...............................................................................................................................................2
Introduction......................................................................................................................................4
Business Issue Theoretical Review.................................................................................................4
Quality Management....................................................................................................................5
Disruptive and technology innovation.........................................................................................5
Brainstorming...............................................................................................................................6
Evaluation of organisation’s Business Issue practices....................................................................6
Conclusions and Recommendations................................................................................................8
References........................................................................................................................................9