Managing & Developing Innovation & Creativity at Marks & Spencer

BM632 Managing &
Developing Innovation &
Creativity

Table of Contents
Chapter 1: Company Overview.......................................................................................................3
Chapter 2: Issues/ problems.............................................................................................................3
Chapter 3: Resources of data, models and theoretical concepts used..............................................3
Chapter 4: Research Methodology...................................................................................................4
The Innovation Matrix............................................................................................................4
The Scamper Technique.........................................................................................................4
The Design thinking Model....................................................................................................4
Planning and Implementation.................................................................................................5
Chapter 5: Innovation Audit Methodology......................................................................................6
Recommendations............................................................................................................................6
Conclusion.......................................................................................................................................6
References........................................................................................................................................7

Chapter 1: Company Overview
The company Marks & Spencer operates as a major British multinational retailer which is
being headquartered in London, England. The respective company was incorporated in 1884 by
its founders Michael Marks and Thomas Spencer also is headquartered in London, England, UK
Akbar and Ahsan, 2020). The managers at the retail firm implement several strategic
management techniques that help in establishing coordination between the firm’s main
functional areas i.e., human resources, marketing, finance and operations. This guides the critical
path for the business firm to attain desired goals and objectives with effective use of resources
and completion of tasks within the specified time period (Cornelius du Preez and Folinas, 2019).
Chapter 2: Issues/ problems
The issues or problems are integral elements of the business environment that are faced
by firms which also leads to their development. In the relative context of operational working at
Mark & Spencer major issues are faced by the retail firm in terms of human resource
management. The issue is with regards to an increase in employee turnover and employee
absenteeism. Such issues faced by the firm lead to a huge impact on the firm’s productivity and
competitive position of the company in the relative marketplace. The issue hinders appropriate
growth of the company and determines ineffective techniques on the basis of which sustaining
ineffective brand value of the company could be difficult for the retail firm (Fayoumi and
Williams, 2021).
Chapter 3: Resources of data, models and theoretical concepts used
The concept of innovation refers to the practical implementation of ideas and relative
concepts that results in the introduction of a new service or a product or bringing in improvement
in existing products or services of the company. This helps the business firm to operate
effectively in its business market and define critical pathways from which desirable goals and
objectives of the firm could be attained. For the relative context, managers of the chosen retail
firm i.e., Mark and Spencer define critical standards on the basis of which various issues or
problems in the relative business environment can be solved. In addition to this, the competitive
position of the business firm can also be ensured by the firm in the relative business market
(Lapp and Long, 2022).