Wave Resort Development Strategy

This assignment explores the development of a successful wave resort. It emphasizes the crucial role of location in attracting customers and provides strategies for enhancing interior design and creating an authentic experience. The report delves into how factors like accessibility, nearby attractions, artistic elements, and bold color choices contribute to a positive consumer perception and ultimately drive business success in the hospitality sector.

Broad Beach The Wave Accommodation

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Spatial Analysis...........................................................................................................................3
Accessibility Analysis..................................................................................................................4
Servicescape Analysis..................................................................................................................5
Design Evaluation........................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
As tourism has grown to its highest levels in the recent times and several business have
been established to promote this industry it has become possible for people to get motivated
towards those things which has remarkably made the profitability increase for the sector. Further
these days it has been seen that the most common element which makes people build the
attraction towards a particular destination is the place they are moving into, its location, whether
it is a hotel or a resort or any other thing(Mandal, Dandapath and Bhushan, 2013). Thus the
report here will discuss the elements related to choosing a place which needs to be considered for
making the place attractive and also to analyses the geographical features such accessibility and
serviceability like factors of the place. thus for this purpose the place under taken here is "Broad
Beach Wave Accommodation".
MAIN BODY
Spatial Analysis
Thus the place here taken is not an unknown destination it is among the best places of the
city to get into and feel relaxed. The place here taken is "The Wave Resort" which is the
properties of Gold Coast among different locations and one such location is Wave Resort. The
wave resort is the perfect choice for the couples as this provides a romantic view facing towards
the beach and thus this makes them feel special and makes them spend their quality time as well.
The wave resort includes apartments, flats, penthouses and many more kind of accommodation
so that every class of people can afford the place(Chen and Bau, 2016). The wave resort operates
for full day that is 24/7 it is available for the tourists. To book or find any information related to
the apartments or penthouses and facilities it provides. One can have a look at its website which
is http://www.thewaveresort.com.au/ and can contact the street address that is, 89-91 Surf
Parade, Broad beach QLD 4218, Australia.

Thus as per the map it is pretty clear that it is located right in the center of the broad
beach. If talked about the locality it can be founded that many new beaches have been there
nearby which attracts the tourists. Plenty of beach side parks for barbecues are there near the
resort so that the tourist can go their for leisure purposes. The Night experience here involves
world-class entertainment, dancing, romantic surroundings and family fun. Plus near the place as
per the map it has been seen that public transport service routes and taxi's are also in close to the
resort location. Moreover the places which are being part of the locality are Restaurants, cafes,
shops, patrolled surf beach, Jupiter's casino, Pacific fair shopping center, Surfers paradise, Sea
world etc. In addition in the nearby locality of this accommodation various hubs are there which
is been famous for the night life there and thus bookings made on this resort will gave them an
access of these other places in the locality which can move them towards the resort. Broad beach
is among those holiday destination which is famous for its picture perfect holiday. Thus this
simple pleasures of the life is provided by the resort(Mahon, Becken & Rennie, 2013). It is also
said that the broad beach offers wide variety of facilities for the holiday destination to suit

everyone with entertainment options and central location. Moreover the location of resort is
accessible from the two airports that is Coolangatta Airport which is nearly a 29 minute drive
from the report and to the resort. Brisbane Airport is a 1 hour drive from the place undertaken.
Accessibility Analysis
After having a look at the locality and geographical background of the place it is very
vital for the managers of the place as interesting as the customers thinks it should be and also the
managers thinks about it. Thus in order to keep such things making profit by providing best-in
class services, it is important for them to have the reviews of the customers they have dealt with
in the past for the future customers. As by having the positive and negative feedback's only they
will be making the decisions for effective solutions(Naidoo & Pearce, 2016). Thus Wave resort
in order to know the perceptions of customers have listed them in various travel sites so that
customers can make comments on their services and also they have a separate window for the
customers who likes to write on the website towards the negative and positive things.
As it has been discussed in the above section that the wave resort is in the heart of the
city thus this is best situated for the locals and as well as tourist so that they can access every part
of the city in low cost fares. Customers point of view towards the locality and geographical area
it has covered is amazing and they talk that The resort has been at good location as by
undertaking an accommodation there the individuals or families have felt the luxury in it plus the
view from the apartments is mesmerizing and also the places nearby are not so far away and the
portfolio of the places is amazing. As many of the places are the tourist destinations so it is an
advantage for the customers and thus in relation to that they say that being in such a good
location we have been given a chance to access the various pubs, has seen the nightlife which is

famous all across the globe and the beaches plus the shops, cafes and food all the things in the
area of just 4-5 km has gave them a great holiday to spend(BREWSTER, 2016).
As far as the internal satisfaction of customers is concerned in relation to the facilities
and services at the resort. Many customers have mentioned that it is the most amazing resort in
the center of the gold coast dining and shopping precinct(de Scally, 2014). Staying there seems
to be much shorter as they don't wanted to leave from that places. The rooms which are on the
11th floor had a spectacular views and the balcony was incredible for a one bedroom apartment.
One of the other customers have wrote that the cleanliness levels have been amazing at the resort
and plenty of space for car parking is there. Plus they made a point that their is no service for
apartments but the apartment are self-equipped with every kind of the necessity. Spacious and
fabulously decorated. Other comments which were given are: The best on the Gold Coast,
Always Amazing, Fantastic, Perfect place to stay at the location, Great value, perfect location,
etc
Servicescape Analysis
As far as services are concerned in the travel and tourism industry or in the hospitality
industry it is the main and important element which needs to be undertaken for making the
customer feel satisfied towards the particular destination. Thus in this case for wave resort to
capture the eye of audiences, the service umbrella should be strong enough that it caters every
need of the resident there. Further while looking at the services provided by the resort includes
different kind of facilities at the resort for the enjoyment and entertainment purpose to relaxing
purpose. While residing at the resort a customer will enjoy the sky pool and spa which presents
the skyline scene of the broad beach and the ocean and this sky pool is located at level 34
moving on it has another pool which is at level 4 which have a barbecue near poolside which
gives the people lots of scope for entertainment(de Scally, 2014). In addition the security of the
customers is important so the security system prevails there is an intercom system with the
access of the lift and alo it has facilitated the undercover security car park in every apartment.
The wave resort involves various services in its umbrella and they are: sky pool, Infinity pool,
secure luggage room, tour desk. security intercom access, fully equipped gym, environmentally
friendly, complimentary under cover security, poolside bbq and many more.

Staying here does not provide the chambers for meeting and conferences but the nearby
locality has convention and exhibition center thus there is no problem for the organizations to
conduct there conferences here(Kahrl, 2013). Staying here provides the customer to get access
with those all other things which a customer has traveled for, while its street food or the beach
walk or the nightlife or any kind of entertainment. All such things will be available for them in
4-5 km area near to the place. Bitner has depicted that in order to make the customer focused
towards the place it is important for the firm to think as per people, physical evidence and
processes. thus he has given the other three P's of service marketing which makes it 7 P's of
marketing and concluded that these needs to be followed for fully satisfying the customer. There
are two kind of facilities provided by the resort which is resort facilities and other is apartment
facilities. The later one is discussed and the apartment facilities are related to rooms that have
been provided which involves 1Bhk, 2Bhk, 3Bhk apartments, a penthouse, private balcony. air
conditioning, cable channels, television, Internet access, full kitchen facilities and many more.
Guests are influenced on the basis of cultural diversity, identities, personalities, motivations and
experiences(Kahrl, 2013). Thus it is important for the managers of the resort to understand the
behavior of people as this will give them to take necessary decisions for the future operations and
inclusions and exclusions in the service umbrella.
Design Evaluation
As far as designing of the resorts are concerned it is vital for the people to managers to
think extensively on the designs a design is the first thing that customer get engaged with resort
the kind of the infrastructure the resort have, is vital as this will only make the perceptions of
customers towards the hotel or the resorts. Thus ideal design which should not be to complex to
understand and should not be too normal. The ideal design is mainly concerned with the easy to
access the facilities provided in it, should be embarking the luxury, should have the photogenic
places and also should cater the needs of various people from diverse cultures(Brand & et.al
2014).

Thus the three strategies which Wave resort should adopt in order to make the things look
promising and attracting at the location are:
 Value of Place: Value of the place is important because many traveler s are those who
goes for staying to the hotels and resorts but the concept that customer follow should be
to live there. Thus this will be done only by making the place look amazing and unique
by introducing the impact full changes which can be the lobbies should be revolutionized.

 Enlivening Interiors: Another important strategy that can be followed by the wave
resort is the lavishing interiors which can make the people love the resort and also the use
of bold colors has been making the impact on the people in the recent times so the follow
up is important(Conterio, 2015).
 Authenticity: Authenticity can be achieved through the use of different artistic and art
cultures and make people live that real experience.
CONCLUSION
From this report it can be concluded that service industry is the biggest industry to
determine the consumer behavior and perceptions. As per this report it can be said that location
is an important element in the uplifting of the businesses and it is most important in the
hospitality sector for hotels, resorts and restaurants. It is vital to build the resorts at he place
which is accessed conveniently by the people and should have the excursions nearby such that
people if want to can go there with ease. This forms the part of services also. Further the place
should be at the location where the other places which are famous can be checked out by the
people with ease and they don't have to travel long for those things.

REFERENCES
Books and Journals
Brand, N. & et.al (2014). Research by Design on the Dutch Coastline: Bridging Flood Control
and Spatial Quality. Built Environment. 40(2). 265-280.
BREWSTER, C., (2016). History of beach lifeguarding. The Science of Beach Lifeguarding. p.1.
Chen, C. L. and Bau, Y. P., (2016). Establishing a multi-criteria evaluation structure for tourist
beaches in Taiwan: A foundation for sustainable beach tourism. Ocean & Coastal
Management. 121. pp.88-96.
Conterio, J. (2015). Inventing the Subtropics: An Environmental History of Sochi, 1929–
36. Kritika: Explorations in Russian and Eurasian History. 16(1). 91-120.
de Scally, F. A., (2014). Evaluation of storm surge risk: A case study from Rarotonga, Cook
Islands. International journal of disaster risk reduction. 7. pp.9-27.
Kahrl, A. W., 2013. New Negroes at the Beach: At Work and Play Outside the Black Metropolis.
Kurniawan, F. & et.al (2016). Vulnerability assessment of small islands to tourism: The case of
the Marine Tourism Park of the Gili Matra Islands, Indonesia. Global Ecology and
Conservation. 6. 308-326.
Mahon, R., Becken, S., & Rennie, H. (2013). Evaluating the business case for investment in the
resilience of the tourism sector of small island developing states.
Mandal, M., Dandapath, P. K. and Bhushan, S., (2013). Digha Sankarpur littoral tract a
geographical case study. International Journal of Humanities and Social Science
Invention. 2(4). pp.46-54.
Naidoo, P., & Pearce, P. L. (2016). Enclave tourism versus agritourism: the economic
debate. Current Issues in Tourism. 1-20.