Business Strategy for Waitrose

Business Strategy

Table of Contents
Executive Summary Waitrose.................................................................................................................3
Introduction.............................................................................................................................................3
Company Analysis...................................................................................................................................3
P1: Macro Environment Analysis............................................................................................................4
M1: Critical Analysis of the impact of macro environment in strategic decision making based on
application to the chosen organisation.....................................................................................................6
P2: Internal environment and capabilities analysis:.................................................................................7
M2: Critical evaluation of the impact of internal environment to assess strengths and weaknesses of
internal capabilities, structure and skill set by applying to the chosen organisation................................9
P3: Porter’s five forces model by applying to the chosen organisation....................................................9
M3: Appropriate strategies to improve competitive edge and market position based on the outcomes of
the Porter’s five forces model................................................................................................................10
P4: Strategic planning on chosen organisation:.....................................................................................10
M4: strategic management plan that has tangible and tactical strategic priorities and objectives..........12
D1: Valid strategic directions, objectives and tactical actions to the chosen organisation:....................13
Conclusion.............................................................................................................................................13
References.............................................................................................................................................14

Executive Summary Waitrose
The report consists of a detailed study related to the business environment of Waitrose
organization. It also attempts to determine the business planning led by Waitrose in respect with
strategy formulation, implementation and regulation. Moreover, the report also determines
strategic tactics and antics that can help the company to lead highly improvised business
strategies in its respective industry.
The project report incorporates the application of various business models and frameworks to the
strategic process of Waitrose. It indicates that the company is implementing its strategy in a vital
manner and needs to realign its focus upon breaking the market barriers and lift its market
expansion scale higher. In order to do the same, certain suggestions are also facilitated within the
report that can be taken into consideration by the company.
Introduction
Business strategy can be characterised as a set of plans and tactics capitalised by a firm in order
to attain a competitive edge in the market. Business strategy guides the short and long-term goals
of the company towards the right direction. The utilisation of proficient business strategies can
allow the company to lead exceptional business process and function within their concerned
industry and achieve recognition and acknowledgement in the same. It can be said that strategic
planning is the key to optimisation of effective opportunity and elevation of the business
capabilities. The report will highlight upon the business strategic planning and evaluation of
Waitrose organization.
Company Analysis
Company background
Waitrose was established in the year 1904 in the United Kingdom. It is an international
supermarket chain that deals in a variety of products ranging from food and beverages to
household products and apparels (Park and Mithas, 2020). The firm is known for its niche
marketing and is considered to be highly posh within the market.
Mission Analysis

Waitrose mission is to prioritize the happiness of the organisation members by encouraging
profit generation, knowledge creation and powerful operations in the organisational culture.
Vision Analysis
The vision of Waitrose is to provide quality services to everyone.
Objectives (SMART)
Maximization of profit scale
Product development
Catering optimum quality products
Enhance the standards of service satisfaction
Value creation
Waitrose leads its value creation process by serving highly standardised goods and services to
the focused market.
Industry life cycle
The organization can considered to be in the peak phase as its business operations are very
successful and profitable. There is an elevated demand for the offering served by Waitrose
within the niche business market as well.
P1: Macro Environment Analysis
PESTLE Analysis
Political
Political environment comprises of fluctuating tariffs, taxes and reforms in a dynamic manner.
The alterations within the government policies as well as the stability of the same can impact
upon the operations led by Waitrose within the market sector.
Economic