BSBMKG510 Plan E-marketing Communications - Assignment
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Plan E-marketing Communications (BSBMKG510)
Added on 2020-04-29
BSBMKG510 Plan E-marketing Communications - Assignment
Plan E-marketing Communications (BSBMKG510)
Added on 2020-04-29
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Details of AssessmentTerm and Year4, 2017Time allowed6 Weeks Assessment No1Assessment Weighting100%Assessment Typee-Marketing PlanDue DateWeek 6Room611Details of SubjectQualificationBSB51915 Diploma of Leadership and ManagementSubject NameMarketingDetails of Unit(s) of competencyUnit Code (s) and NamesBSBMKG510 Plan E-Marketing Communications Details of StudentStudent NameCollegeStudent IDStudent Declaration: I declare that the work submitted is my own, and has not been copied or plagiarised from any person or source.Signature: ___________________________Date: _______/________/_______________Details of AssessorAssessor’s NameMICHAEL CIFTCIAssessment OutcomeResultsCompetent Not Yet CompetentMarks / 100
FEEDBACK TO STUDENTProgressive feedback to students, identifying gaps in competency and comments on positive improvements:________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Student Declaration: I declare that I have been assessed in this unit, and I have been advised of my result. I am also aware of my right to appeal and the reassessment procedure.Signature: ____________________________Date: ____/_____/_____Assessor Declaration: I declare that I have conducted a fair, valid, reliable and flexible assessment with this student, and I have provided appropriate feedback Student did not attend the feedback session. Feedback provided on assessment.Signature:____________________________Date: ____/_____/_____
Purpose of the AssessmentThe purpose of this assessment is to assess the student in the following learning outcomes:Competent(C)Not Yet Competent(NYC)1.1 In consultation with relevant personnel, determine electronic marketing (e-marketing) purpose and objectives reflecting organisation’s strategy, direction and values1.2 Develop an e-marketing strategy or plan that addresses aims and targets of organisation’s existing business or marketing plan, and is consistent with organisational and budgetary requirements1.3 Develop a value proposition for e-marketing strategy or plan1.4 Identify, cost and detail e-marketing tools for the organisation and its products and services in the e-marketing strategy or plan1.5 Identify and incorporate e-marketing approaches,tools and strategies to reach target market and achieve objectives1.6 Ensure e-marketing strategy or plan includes an action plan, schedule and budget estimates for developing and implementing e-marketing strategies1.7 Ensure e-marketing strategy or plan includes effectiveness measures and meets legal and ethical requirements2.1 Evaluate website marketing objectives to ensure they are consistent with e-marketing strategy or
plan, and modify if required2.2 Establish strategies for evaluation of website as amarketing tool2.3 Evaluate website design according to e-marketing strategy, to ensure the design projects required image of the organization, and conveys features and benefits of products or services; recommend modifications if required2.4 Evaluate website data recording, contacts and feedback mechanisms as part of website evaluation2.5 Develop website marketing strategy in accordance with, and for inclusion in, e-marketing strategy or plan2.6 Integrate website marketing strategy into overall e-marketing strategy2.7 Evaluate effectiveness of website marketing strategyAssessment/evidence gathering conditionsEach assessment component is recorded as either Competent (C) or Not Yet Competent (NYC). A student can only achieve competence when all assessment components listed under “Purpose of the assessment” section are recorded as competent. Your trainer will give you feedback after the completion of each assessment. A student who is assessed as NYC (Not Yet Competent) is eligible for re-assessment.Resources required for this Assessment•Computer with relevant software applications and access to internet•Weekly eLearning notes relevant to the tasks/questionsInstructions for Students
Please read the following instructions carefully•This assessment has to be completed In class At home•The assessment is to be completed according to the instructions given byyour assessor.•Feedback on each task will be provided to enable you to determine how your work could be improved. You will be provided with feedback on your work within two weeks of the assessment due date. All other feedback will be provided by the end of the term.•Should you not answer the questions correctly, you will be given feedback on the results and your gaps in knowledge. You will be given another opportunity to demonstrate your knowledge and skills to be deemed competent for this unit of competency. •If you are not sure about any aspects of this assessment, please ask for clarification from your assessor.•Please refer to the College re-assessment for more information (Student Handbook).ASSESSMENT ACTIVITY: E-MARKETING STRATEGY/PLAN INSTRUCTIONS & ORGANISATIONAL CONTEXTS:
You are appointed as an Electronic Marketing Manager of an Online Marketing Company XYZ that provides e-marketing services to online businesses. Your senior manager has requested you to pick any ONE of the projects listed below and you will be required to produce an E- Marketing Plan/Strategy for any ONE of the organisation. All of these organizations listed below are Australian based organisations and have online stores that provide online transaction services and sell product or services via the Internet. •ASOS - Online clothing store or departmental store (http://www.asos.com/au/)•CLASSIC BET - online sports bet company (https://www.classicbet.com.au/)•FOODORA - food delivery company (https://www.foodora.com.au/)•Buddy’s - online grocery store (http://www.buddys.com.au/)•OZBARGAIN deals website (https://www.ozbargain.com.au/)•KOGAN - online electronics company (https://www.kogan.com/au/)•ACER PRESS - online printing and publishing company (https://www.acer.org/)•DYMOCKS – online bookstore (https://www.dymocks.com.au/)•CRAZY DOMAINS - web hosting & domain company (https://www.crazydomains.com.au/)•CLOUDCENTRAL - online cloud service provider (https://www.cloudcentral.com.au/)
However, the scope and choice of the business, product or service is not limited to the list above and you may wish to use an alternative business, product or service at your discretion. You will require some organisational information to conduct some analysis which you will find the company website. For the purpose of analysis, you will still need to conduct researchto identify the environment, competitors, customer groups, and various other stakeholders. Your delegated task to research and provide and implement an E- Marketing Plan/Strategy for the business, product or service based on the assumptions you have made during your research. Using the e-Marketing template & the structure as provided below, develop a full version of the E-Marketing Plan/Strategy. Marking criteria and weights for each section of the plan are also provided below.E-MARKETING PLAN STRUCTURE & MARKING CRITERIA•Executive Summary (10 marks)•Introduction (10 marks)•Situational Analysis (10 marks)•SWOT Analysis•Issues Identified•The e-Marketing Schedule - Gantt Chart or Timeline for the e-Marketing Plan (10 marks)•The e-Marketing Strategies & Action Plan (10 marks)
•product strategies•price strategies•promotion strategies•distribution strategies-•Costing and Budget (10 marks)•Technical Issues (2 marks for each = 20 marks)•website content & search-ability•Customer registration & logging security (for customers and staff)•Coupon codes, rewards for old clients, discounts•multimedia•autoresponders•order forms and feedback forms•access levels to online resources•credit card transactions•website hosting & publishing•technical staff (size, requirements)•Monitoring Strategy (5 marks)•e-Marketing Evaluation methods (5 marks)•Sources & References (5 marks)•Appendix (5 marks)
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