BSBADV507 Develop a Media Plan Assessment Workbook

This document outlines the assessment criteria for the BSBADV507 Develop a Media Plan unit. It includes elements for competency demonstration, foundation skills, knowledge evidence, assessment conditions, assessment tool definitions, observation/demonstration checklists, third party reports, and support questions. The document also provides a detailed breakdown of activities for learners to complete, including identifying target audience characteristics, analyzing product market factors, determining reach and frequency requirements, analyzing creative requirements, identifying media merchandising requirements, confirming media budget, selecting media vehicles, determining media schedule, producing a media plan, and assessing the effectiveness of media vehicles. The document concludes with a major activity that requires learners to demonstrate their knowledge of the entire unit by completing a media plan for a chosen product.

Student’s Name:
Who is your
Trainer:
Date: 1st June, 2018
Teacher Remarks:
Syed Saqib
Hussain
Meenu Sharma
Dharna
Vyas

Assessment criteria for BSBADV507
Develop a Media Plan
In this document, you will find the foundation of what is required to become competent in this unit.
For further information on each element, you can refer to the Assessment Matrix. Included in this
document are the elements for the unit, foundation skills, assessment requirements as well as an
assessment tool definition list and the crucial observation and third party check lists. As well as all of
the areas covered here, each student must also complete all workbook activities, case studies and
major activities, where stated, to become competent within this unit.
NOTE – Re-assessment:
Students will have amaximum of two (2) reassessments attempts if competency is not achieved in
the first instance.
The final grade of ‘C’ for Competent or ‘NC’ for Not Competent is only given at the completion of
the unit of competency when all components or parts of the assessment are graded as ‘S’ for
Satisfactory. Unsatisfactory results are marked as NS.
Elements for Competency Demonstration
Elements for Competency Assessment:
1. Define media requirements
2. Select media vehicles
3. Determine media schedule
4. Produce media plan
Performance Evidence:
Evidence of the ability to:
 Produce a media plan for an advertisement which:
o defines media requirements of an advertising brief
o specifies rationales for media vehicles chosen
o ensures media schedule meets requirements of the brief
o contains budgetary allocation for each advertising medium
 Develop measures to assess effectiveness of media vehicles selected.
Foundation Skills:
Reading

 Identifies, analyses and evaluates complex texts to determine requirements of
advertising brief, and legislative, regulatory and business requirements
Writing
 Writes in a range of styles to suit job requirements and different audiences
Oral communication
 Uses appropriate techniques, including active listening and questioning, to convey
and clarify information
Numeracy
 Analyses and processes complex data to determine schedules and budget
Navigate the world of work
 Takes full responsibility for following implicit and explicit voluntary constraints
related to budget, legal and ethical requirements in selection of media vehicles
Get the work done
 Takes responsibility for planning, sequencing and prioritising tasks and own
workload for efficiency and effective outcomes
 Analyses relevant information to inform decisions about media requirements to
conform to the brief
 Utilises continuous improvement and testing strategies to ensure effectiveness of
final media plan
 Uses familiar digital technologies and systems to enter data, organise and present
information

Knowledge Evidence:
To complete the unit requirements safely and effectively, the individual must:
 Outline and explain data analysis and matching techniques
 List organisational products and services offered
 Identify organisational budget and resource constraints
 Identify principles and characteristics of advertising media, types of media and
advertising strategies
 Identify and explain key provisions of relevant legislation, codes of practice and
national standards affecting business operations
 Identify and explain ethical principles relating to advertising industry
 Define terms for describing media audiences.
Assessment Conditions:
Assessment must be conducted in a safe environment where evidence gathered demonstrates
consistent performance of typical activities experienced in the business development – advertising
field of work and include access to:
 Relevant legislation and codes of practice
 Organisational policies and procedures
 Industry software
 Office equipment
 Business technology.
Assessors must satisfy NVR/AQTF assessor requirements.
Links:
Companion volumes available from the IBSA website: http://www.ibsa.org.au/companion_volumes

Any observations and practical assessments must be recorded in the observation checklist. All
practical tasks should be demonstrated during the length of the course. As the instructor, you must
maintain a record demonstrating the date of the practical activities and any comments relevant to
the performance of each student. Where a student is not able to demonstrate competence in a
practical observation activity, further questioning should be put in its place.
As the instructor, you could be assessing the student’s literacy, numeracy and language skills, as well
as the content and context of his/her answers.
In some cases, you will have to adjust and amend the assessment tools, using different and varied
methods (such as oral assessment), to allow students to be assessed according to their needs and
abilities.

Assessment Tool Definitions
Assessment Tool How is it used? What is it?
Learner Workbook Activities
(Entire completion is required)
Each student should be given a Learner Workbook which
will hold a number of activities, both formative and
summative, that all need to be completed in conjunction
with the appropriate sessions. The PowerPoint, Learner
Guide and instructor should provide further information to
help with the activities.
Observation/Demonstration
(To be completed for each numbered point as
stated on the checklist)
An observation should be completed for each of the
students by the instructor. If the tasks aren’t everyday
actions, a simulated environment is acceptable or a
demonstration can be set up. An observation checklist can
be found at the end of this document.
Major Activity
(Entire completion is required)
A Major Activity is a summative assessment and can be
found in the Learner Workbook, after all of the activities
are completed. This is an extended piece of summative
assessment which should take anywhere between 1-2
hours and every student should complete this work. It is a
requirement for each unit to check knowledge and
understanding.
Skills and Knowledge Activity
(Entire completion is required)
A Skills and Knowledge Activity is a summative assessment
and is found before the Major Activity in the Learner
Workbook. This should take between 1-2 hours and every
student should complete this work. It is a requirement for
each unit to check knowledge and understanding of the
foundation skills and knowledge evidence.
Third Party
(To be completed for each numbered point as
stated on the checklist)
A Third Party checklist is very similar to an Observation
Checklist in its format, but it can be completed by someone
who works with the learner and has witnessed them
completing tasks which coincide with the elements of the
unit. The checklist can be found at the end of this
document.
Case Study
(Entire completion is required)
Not all units will have Case Studies but those that do will be
clearly stated within the PowerPoint and the Learner
Workbook. It will appear as any other activity but it will be
named ‘Case Study’ and will provide an example of a
possible real life situation for the learner to read, interpret
and then answer questions on.
Learner Guide
(To be used as an informational guide)
The Learner Guide links with the Learner Workbook as it
provides the information given during sessions and more. It
can help students to further their knowledge and to also
complete the activities.
Evidence Document
(Not a necessity for completion of unit but can be
used as an aid or to collect further evidence)
The Evidence Document lists all of the Elements and
Performance Criteria with an area for written reports etc,
to add evidence to the student’s portfolio. It can be used
for any of the performance criteria, especially those which
may not have been covered by any other assessment tool.
The student can circle a number of the criteria that they
may feel they need further evidence of or it can be used as
a guide for completing further Observations and Third
Party reports.

Observation/Demonstration
Throughout this unit, the learner will be expected to show their competency of the elements
through observations or demonstrations. The observations and demonstrations will be completed as
well as the formative and summative assessments found in the Learner Workbook. An explanation of
demonstrations and observations:
Demonstration is off-the-job
A demonstrationwill require:
 Performing a skill or task that is asked of you
 Undertakinga simulation exercise
Observation is on-the-job
The observation will usually require:
 Performing a work based skill or task
 Interaction with colleagues and/or customers
The observation/demonstration will take place either in the workplace or the training environment,
depending on the task to be undertaken and whether it is an observation or demonstration. Each
task must be observed. You will need to ensure you provide the learner with the correct equipment
and/or materials to complete the task. You will also need to inform the learner of the time they have
to complete the task; this will once again vary, depending on the task.
Learner should be able to demonstrate they can:
1. Define media requirements
2. Select media vehicles
3. Determine media schedule
4. Produce media plan
Learners should also demonstrate the following skills:
 Reading
 Writing
 Oral communication
 Numeracy
 Navigate the world of work
 Get the work done.

Observation/Demonstration Checklist
Candidate’s Name
Assessor or Observer’s Name
Unit of Competence
(Code and Title) BSBADV 507 Developing a Media Plan
Date of Assessment 1st June, 2018
Location 75 Gozzard Street, Gungahlin 2912 ACT, at CBTC.
Demonstration Tasks Completed
Materials and Equipment Provided
Tasks to be observed, demonstrated or
simulated if appropriate
Yes No Comment
1. Define media requirements:
Did the learner demonstrate that they could
identify target audience characteristics from
advertising brief and prepare a detailed
consumer profile which uses the same terms
as those used to describe media audiences?
2. Define media requirements:
Did the learner demonstrate that they could
analyse product market factors to determine
reach and frequency requirements of
advertising media selected?
3. Define media requirements:
Did the learner demonstrate that they could
analyse creative requirements of advertising
message and determine media implications?
4. Define media requirements:
Did the learner demonstrate that they could
identify media merchandising requirements
from the advertising brief?
5. Define media requirements:
Did the learner demonstrate that they could
confirm media budget and identify legal and
voluntary constraints?
6. Select media vehicles:
Did the learner demonstrate that they could
weigh up relative merits of identified media
Syed Saqib
Hussain
Meenu Sharma
Dharna
Vyas

vehicle alternatives, taking past media
performance into account?
7. Select media vehicles:
Did the learner demonstrate that they could
evaluate and test new or alternative media
vehicles with other advertisers and against
proven vehicles?
8. Select media vehicles:
Did the learner demonstrate that they could
select media vehicles that target the required
audience, meet media requirements and fulfil
merchandising requirement within budget?
9. Select media vehicles:
Did the learner demonstrate that they could
select media vehicles that meet creative,
reach and frequency requirements of the
advertising message to be achieved within
budget?
10. Select media vehicles:
Did the learner demonstrate that they could
ensure selected media vehicles meet legal
and ethical requirements?
11. Determine media schedule:
Did the learner demonstrate that they could
ensure duration and timing of media
schedule meet requirements of the
advertising brief?
12. Determine media schedule:
Did the learner demonstrate that they could
determine distribution of messages over
duration of schedule to meet requirements of
the advertising brief?
13. Determine media schedule:
Did the learner demonstrate that they could
create a media schedule to satisfy advertiser?
14. Determine media schedule:
Did the learner demonstrate that they could
develop alternative media schedules for
advertiser within budget?
15. Determine media schedule:
Did the learner demonstrate that they could
determine testing schedule for the media
plan and continually modify media plan in
accordance with results obtained?

16. Produce media plan:
Did the learner demonstrate that they could
create media plan which defines media
requirements of the advertising brief and
provides evidence supporting each
requirement?
17. Produce media plan:
Did the learner demonstrate that they could
specify recommended media and vehicle/s,
and rationale for their selection in the media
plan?
18. Produce media plan:
Did the learner demonstrate that they could
ensure media plan contains a budget
allocation per medium per advertising
period?
19. Produce media plan:
Did the learner demonstrate that they could
identify anticipated impact of advertising and
measures to assess its effectiveness in the
media plan?
The candidate’s
performance was:
Not Satisfactory Satisfactory
Further Comments:
Candidate’s Signature
Assessor/Observer’s
Signature

Support Questions for observation checklist
Candidate’s Name
Assessor or Observer’s Name
Unit of Competence
(Code and Title)
Date of Assessment
Location
The candidate’s performance was: Not Satisfactory Satisfactory
Client Feedback
Candidate’s Signature
Assessor/Observer’s Signature

Third Party Reports
The Third Party Report should be completed by a senior member of staff i.e. a supervisor or
manager, where possible. The report should cover the points below, with a description to show that
the tasks have been witnessed over time, while working with the learner. Examples, times, dates etc.
should be included, if possible.
As this unit is about developing a media plan, you will need to have witnessed the learner within a
working or training environment:
1. Define media requirements
2. Select media vehicles
3. Determine media schedule
4. Produce media plan.
Ticking yes/no next to the tasks is required, as well as an accompanying report.

Third Party Checklist
Candidate’s Name
Assessor or Observer’s Name
Unit of Competence
(Code and Title)
Date of Assessment
Location
Demonstration Tasks
Materials and Equipment
Tasks to be simulated if not witnessed over time: Yes No
1. Did the learner identify target audience characteristics from advertising
brief and prepare a detailed consumer profile which uses the same
terms as those used to describe media audiences?
2. Did the learneranalyse product market factors to determine reach and
frequency requirements of advertising media selected?
3. Did the learneranalyse creative requirements of advertising message
and determine media implications?
4. Did the learneridentify media merchandising requirements from the
advertising brief?
5. Did the learnerconfirm media budget and identify legal and voluntary
constraints?
6. Did the learnerweigh up relative merits of identified media vehicle
alternatives, taking past media performance into account?
7. Did the learnerevaluate and test new or alternative media vehicles with
other advertisers and against proven vehicles?
8. Did the learnerselect media vehicles that target the required audience,
meet media requirementsand fulfil merchandising requirements within
budget?
9. Did the learnerselect media vehicles that meet creative, reach and
frequency requirements of the advertising message to be achieved
within budget?
10. Did the learnerensure selected media vehicles meet legal and ethical
requirements?
11. Did the learnerensure duration and timing of media schedule meet
requirements of the advertising brief?
12. Did the learnerdetermine distribution of messages over duration of
schedule to meet requirements of the advertising brief?

13. Did the learnercreate a media schedule to satisfy advertiser?
14. Did the learnerdevelop alternative media schedules for advertiser
within budget?
15. Did the learnerdetermine testing schedule for the media plan and
continually modify media plan in accordance with results obtained?
16. Did the learnercreate media plan which defines media requirements of
the advertising brief and provides evidence supporting each
requirement?
17. Did the learnerspecify recommended media and vehicle/s, and
rationale for their selection in the media plan?
18. Did the learnerensure media plan contains a budget allocation per
medium per advertising period?
19. Did the learneridentify anticipated impact of advertising and measures
to assess its effectiveness in the media plan?
The candidate’s
performance was:
Not Satisfactory Satisfactory
Further comments:
Candidate’s Signature
Assessor/Observer’s
Signature

Third Party Evidence
Confidential Information
Name of Candidate
RTO:
Unit(s) of Competence
As part of the assessment for the units of competency, we are seeking evidence to support a
judgment about the candidate’s competence. As part of the evidence of competence we are seeking
reports from the supervisor and other people who work closely with the candidate.
Name of the supervisor:
Workplace:
Address:
Phone:
Do you understand which evidence/tasks the candidate has Yes No
provided/performed that you are required to comment on?
As the assessor explains the purpose of the candidates Yes No
assessment?
Are you aware that the candidate will see a copy of this form? Yes No
Are you willing to be contacted should further verification of this Yes No
statement be required?
What is your relationship to the
candidate?
How long have you worked with the
person being assessed?
How closely do you work with the
candidate in the area being
assessed?
What is your technical experience
and/or qualification (s) in the area
being assessed?(Include any
assessment or training
qualifications.)
Does the candidate:
Perform tasks to the industry standards? Yes No

Managed job tasks effectively? Yes No
Implement safe working practices? Yes No
Solve problems on the job? Yes No
Work well with others? Yes No
Add that to new tasks? Yes No
With unusual or non-routine situations? Yes No
Overall do you believe the
candidate conforms to the
standard required by the unit
of competency on a consistent
basis?
Identify any training needs for the candidate:
Table of Contents
Any other comments:

Table of Contents.............................................................................................................................1
Candidate Details.............................................................................................................................2
Assessment – BSBADV507: Develop a media plan.........................................................................2
Competency Record to be completed by Assessor........................................................................3
Observation/Demonstration............................................................................................................4
Activities...........................................................................................................................................5
Activity 1A......................................................................................................................................5
Activity 1B......................................................................................................................................7
Activity 1C......................................................................................................................................8
Activity 1D.....................................................................................................................................9
Activity 1E....................................................................................................................................10
Activity 2A....................................................................................................................................11
Activity 2B....................................................................................................................................12
Activity 2C....................................................................................................................................13
Activity 2D...................................................................................................................................14
Activity 2E....................................................................................................................................15
Activity 3A....................................................................................................................................16
Activity 3B....................................................................................................................................17
Activity 3C....................................................................................................................................18
Activity 3D...................................................................................................................................19
Activity 3E....................................................................................................................................20
Activity 4A....................................................................................................................................21
Activity 4B....................................................................................................................................22
Activity 4C....................................................................................................................................23
Activity 4D...................................................................................................................................24
Skills and Knowledge Activity.......................................................................................................25
MajorActivity...............................................................................................................................28

Candidate Details
Assessment – BSBADV507: Develop a media plan
Please complete the following activities and hand in to your trainer for marking.This forms part of
your assessment for BSBADV507: Develop a media plan.
Name: _____________________________________________________________
Address: _____________________________________________________________
_____________________________________________________________
Email: _____________________________________________________________
Employer: _____________________________________________________________
Declaration
I declare that no part of this assessment has been copied from another person’s work with the
exception of where I have listed or referenced documents or work and that no part of this
assessment has been written for me by another person.
Signed: ____________________________________________________________
Date: _____________________1stJune, 2018__________________________________
If activities have been completed as part of a small group or in pairs, details of the learners
involved should be provided below;
This activity workbook has been completed by the following persons and we acknowledge that it
was a fair team effort where everyone contributed equally to the work completed.We declare that
no part of this assessment has been copied from another person’s work with the exception of where
we have listed or referenced documents or work and that no part of this assessment has been
written for us by another person.
Learner 1: ____________________________________________________________
Signed: ____________________________________________________________
Learner 2: ____________________________________________________________
Signed: ____________________________________________________________
Learner 3: ____________________________________________________________
Signed: ____________________________________________________________

Competency Record to be completed by Assessor
Learner Name: _______________________________________________________
Date of Assessment: _________1stJune, 2018__________________________________
The learner has been assessed as competent in the elements and performance criteria and the
evidence has been presented as;
Assessor Initials
Authentic
Valid
Reliable
Current
Sufficient
Learner is deemed: COMPETENT NOT YET COMPETENT(Please circle)
If not yet competent, date for re-assessment: ____________________________________
Comments from Trainer / Assessor:
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
Assessor Signature: ________________________________________________________

Observation/Demonstration
Throughout this unit, the learner will be expected to show their competency of the elements
through observations or demonstrations. The observations and demonstrations will be completed as
well as the formative and summative assessments found in the Learner Workbook. An explanation of
demonstrations and observations:
Demonstration is off-the-job
A demonstrationwill require:
 Performing a skill or task that is asked of you
 Undertakinga simulation exercise
Observation is on-the-job
The observation will usually require:
 Performing a work based skill or task
 Interaction with colleagues and/or customers
The observation/demonstration will take place either in the workplace or the training environment,
depending on the task to be undertaken and whether it is an observation or demonstration. Each
task must be observed. You will need to ensure you provide the learner with the correct equipment
and/or materials to complete the task. You will also need to inform the learner of the time they have
to complete the task; this will once again vary, depending on the task.
You should be able to demonstrate you can:
1. Define media requirements
2. Select media vehicles
3. Determine media schedule
4. Produce media plan.
Youshould also demonstrate the following skills:
 Reading
 Writing
 Oral communication
 Numeracy
 Navigate the world of work
 Get the work done.

Activities
Activity 1A
Estimated Time 30 Minutes
Objective To provide you with an opportunity to identify target audience characteristics
from advertising brief and prepare a detailed consumer profile which uses the
same terms as those used to describe media audiences.
Activity Your manager has asked that you recommend a target audience and develop a
customer profile of the target audience.Based on the product and use the
profile to make recommendations on how to attract the attention of your media
audience.Choose a product that is different to the product in the Learning
Activity.
The product that you are going to sell is:
I will prefer the mobile products to sell. It will be helpful to increase the business
and profits.
What is the target market? What are the target audience’s characteristics?
The target market can be considered as a group of the organization or group of
the organization most likely to purchase the services and products. The
characteristics of the target audience can be gender, age, marital status etc.
Profile the customer
The profile of the customer includes different data and information, which is
related to the specific customer or the client. The customer profile contains the
name of the customer, the address of the customer, gender, age etc.
What statistical information can you find about the market and where did you
find the information?
We can calculate the profits and performance of the organization from the
survey, which is organized, by the organization to improve the performance and
services.
What key information should your message have?Where would you obtain this
information from?
The organization can increase the profits and they can achieve the success by
improving the services. This information is received from the customer survey.

Based on the information provided above, complete the table below and
describe the way in which you would attract the customer to your product.
Steps Example
1. Place message in appropriate
medium
Training session.
2. Represent the media audience
within media
Use of the social media
3. Include objects and activities
enjoyed by each profile
Database system
4. Include topics and subjects that
will appeal to each profile
Use of the database
5. Use themes or background music
appropriate for the genre of each
profile
Effective websites
6. Think of the comfort of each
audience which they can relate to
Best user interface in the website
for the comfort of each audience.
7. Make sure that you address the
correct attitudes appropriate for
each profile
Placement of the products.
8. Make sure that you appeal to the
desires of each profile.
It can be check through the
survey.

Activity 1B
Estimated Time 15 Minutes
Objective To provide you with an opportunity to analyze product market factors to
determine reach and frequency requirements of advertising media selected
Activity To determine reach and frequency, it is important that you determine the
product market factors. Using the product that was used to answer the
questions in Assessment Activity 1A, choose the product factors and discuss the
reason for the decision by answering the following questions:
Is your product convenient, differentiated, undifferentiated, established etc?
According to my opinion, my product is convenient and it is very important for
every customers and client. It is a requirement of each people in this world. So
the organization can attract different customers and they can achieve the success
in the market.
What level of involvement would your customer have? Explain why you chose
this level of involvement.
There is a high level of the customer involvement in the organization to buy the
product and services. I have selected the high level of the customer involvement
in the organization because the length decision is required to purchase the
expensive product and services from the customers.
What impact do you feel that the level of involvement will have on reach and
frequency of advertisement?
The lengthy decision in the high level of the involvement contains higher risk to
the buyer in the organization. Because the customer will not purchase the mobile
products if it is not required to him or it is not according to his requirement.
Purchasers do not take part in routine reaction conduct when obtaining high-
association items. Rather, customers participate in what is called broadened
critical thinking, where they invest a considerable measure of energy looking at
changed angles, for example, the highlights of the items, costs, and guarantees.

Activity 1C
Estimated Time 15 Minutes
Objective To provide you with an opportunity to analyze creative requirements of the
advertising message and determine media implications.
Activity What is the aim of a creative brief?
 To find out the opportunities.
 Analysis the requirements of the organization.
 To determine the implications of the media.
 To find out the required factors in the organization.
 To increase the customer satisfaction
What are the requirements of the creative brief?
The creative brief can be considered as tools, which are used to outline the
requirement of the organization, and it is useful to ensure that the stockholders
are involved in the organization. The creative brief is also useful to run the whole
project smoothly without any problems and issues. The creative brief is
responsible to achieve success and goal in the organization.
Choose three creative requirements and explain them in your own words. Give
an example of a time when you would use each?
Project management is required for the project, which is used to manage the
whole projects. It is useful to handle different resources which is important for
the organization, for example, the project management will be used in the
organization when different resources are required during the execution of
operation or process.
The communication skills are also required which is used to manage different
customers and clients. For example, this skill will be used to manage different
customers and clients to increase the profits and achieve the success in the
markets.
Training is required for the organization, which is provided by the team leader to
the employee of the organization to increase the skills and knowledge to improve

the quality of the services and product.

Activity 1D
Estimated Time 15 Minutes
Objective To provide you with an opportunity to identify media merchandising
requirements from the advertising brief.
Activity What is the connection between the advertising brief and the media
merchandising requirements?
The advertising brief and the media merchandising requirements are the
concepts, which is related to the retail area. The merchandising can be considered
as a technique or strategy of product placement, which is used to attract the
customer or client in the store. The advertising is also a different way to attract
different customer or client from a different place. There are different medium
available for the advertisements like a newspaper, websites, and posters etc. The
advertising is an attractive way to attract the customer and increase the profits.
You are going to develop media requirements for a computer (Use a computer
that you are familiar with). Choose three media from Appendix No.2 that you
believe are appropriate.
Social media is an important media for the organization to promote the product
and services and magazines are also an important part of the media which is
important to attract different investors or stockholders in the business. The
newspaper is another element of the media which is used to promote the product
and services.
Complete a media evaluation of the three types of media vehicles and choose
one media as your primary media? Make sure you clearly explain why you chose
that media.
The social media is the way to promote the business and the social media is also
helpful to attract different customers and client to buy different products and
services. The brand value can be increased by the social media like facebook,

twitter etc. These social media are helpful to increase the continuity of the
business in the market and organization can easily achieve the target and goals in
the markets

Activity 1E
Estimated Time 15 Minutes
Objective To provide you with an opportunity to confirm media budget and identify legal
and voluntary constraints.
Activity When you are allocated a budget, what should you consider?
The budgets will be allocated to different department of the organization during
the evaluation of the performance of the organization. I will consider the budget
allocation method to allocate the budgets to a different department.
You have allocated a commercial into a children’s television time slot for adult
makeup. Using your knowledge of legal and voluntary constraints, do you
believe that this is considered ethical?
According to me, this is not considered ethical because this types of the commercial
are not suitable for the age group of the children it will create bad impact on them.

Activity 2A
Estimated Time 15 Minutes
Objective To provide you with an opportunity to weigh up relative merits of identified
media vehicle alternatives, taking past media performance into account.
Activity Using Appendix Number Two reflect on the different merits of the media
alternatives.Choose four that you are unfamiliar with.Discuss and compare
them in terms of merits.
I will choose the 4 alternatives of the media and they are radio, magazines,
television, and newspaper. The radio is receptive medium and it is flexible. The
magazine is another alternative to the media, which is used to promote the
product and brand. The last one is television which is used for the advertisement
it is creative and it is also flexible and selective
You should also consider what impact past media performance would play if
you were to use these media vehicles. Would the change in trends have an
impact on the viability of the media vehicle in the present?Discuss.
We need to add more media technology and methods in the organization to
improve the business and to achieve the success and goals in the market the
impact of the past media on the performance is that it was expensive for the
organization. it was time-consuming to attract different customer or client in the
organization. it has limited view attention and lack of selectivity.

Activity 2B
Estimated Time 20 Minutes
Objective To provide you with an opportunity to evaluate and test new or alternative
media vehicles with other advertisers and against proven vehicles
Activity What is the importance of testing your media vehicle?
To pass the message and information to client or customer this is important to
attract different customers. It is important for the continuity of the business and
to achieve the target. The testing method is important the media vehicle to
deliver the advertisement in right and proper manner.
What should you remember when you pre-test advertising?
I will set the target to achieve the success and goal and I will define the
requirement and objectives for the pre-test advertising
Choose two types of pre-tests. Briefly explain what they do. Using your
explanation, discuss which is one you feel is more reliable. Why?
There are different types of the per –testing method available for the advertising
here I will use two important methods for the pre-test advertising. First one is
direct questioning which is an important method to collect the data and
information from the different client. This method is a direct method to collect
the data and information. The strength and weakness of the advertisement can
be measured by this process. the client or customer can provide own opinion
about the advertisement through this process. Not at all like the above technique
for keeping the promotions in a folio, test advertisements are acquainted with a
genuine magazine with an exploratory gathering to peruse. The control aggregate
is additionally presented to a similar magazine, yet is without test promotions.
According to me, the questionnaire process is effective and reliable to collect the
data and information because the strength and weakness of the advertisement
can find out through this method.

Activity 2C
Estimated Time 20 Minutes
Objective To provide you with an opportunity to select media vehicles that target the
required audience, meet media requirements and fulfill merchandising
requirements within budget.
Activity Choose one media vehicle to reach the specific target markets listed below.
Why did you choose these media vehicles?
Target Market Media Why?
Teen make-up Television The quality of the
product can be
represented through
the TV
Colgate Toothpaste Television The quality of the
product can be
represented through
the TV
Fructus Shampoo Newspaper It is timeless and
flexible
Computer Newspapers It is effective and It is a
useful way to attract
different customers
and clients.
Choose one of the target markets above. You find that customer attrition for the
product has occurred. What should you do?
The customer attrition is happed from the teen makeup then I will provide the
return fewer refunds in which the product will not be return and the refund will
be provided from my side.
The conversion rate for the current customer is 50,000. The leads that lead to a
sale are only 40%. The level must be 50% as 40% is breaking even.
What options do you think are available to you?

The offers for different product and services should be provided to increase the
sale from 40% to 50%. This strategy will increase the sale and it will increase the
profits in the market.
Activity 2D
Estimated Time 25 Minutes
Objective To provide you with an opportunity to select media vehicles that meet creative,
reach and frequency requirements of the advertising message to be achieved
within budget
Activity What is the GRP? What does it do?
The GRP is known as gross rating point. The gross rating point can be considered
as a standard which is used to measure the impact of the advertisements.
Through the gross rating point, we can calculate the percentages of the target
market.
Using the Ostrow Model of Effective Frequency, explain the level of frequency
for the new $500.00 suit you buy every six months.
It reduces the numbers of the exposures from the baseline. It says how many time
The clients and customers should be used to ads in the order to the effectiveness.
It influences the determination of the level of the effective frequency.
Do you believe that you can reach customers at 100%?
According to me, I believe that i can reach the customer at least 90% by effective
work and by increasing the quality of the services.
In reaching customers to create awareness, it is important that you make sure
that one of three points exists. What are the three points?
The advertisement, seminars and social media are the best way to provide the
awareness for the customers and clients. According to me the seminars are the
best way to create the awareness for the customer because the customer and
clients can understand the positive and negative point of the product and services
through the seminars.

Creative ads have three elements.Briefly explain each element and give an
example of products you are personally have had experience with.
The creative ads have three main key elements and they are explanation,
originality and emotional appeal. The main purpose of the ads is to create the
best impression for the organization so the ads are the best way to represent the
originality of the product or services to increase the brand value. The main key
element is an explanation, the ads are useful to explain and elaborate the
functionality of the product and services. It is useful to provide the emotional
contents that make the client feel sad, happy and loving etc.
The Colgate toothpaste contains the all above key elements in the advertisement
which is used to provide the explanation about the product, represent the
originality of the product and emotional content to attract the different customer.
Activity 2E
Estimated Time 15 Minutes
Objective To provide you with an opportunity to ensure selected media vehicles meet
legal and ethical requirements
Activity If you are running a telemarketing campaign to create awareness for your
product, what do you need to be aware of?
I will conduct the seminar to create the awareness for the telemarketing. The
seminars are very important to increase the knowledge and skill. The customers
and clients can learn a different thing from the seminar, which is important for
the customers.

Do you think that Anti-discrimination law is an issue in advertising?
Some time anti-discrimination law creates issues and problems in the advertising
because you are obliged to know about Federal and State hostile to separation
laws that make it unlawful to distribute or show a promotion that demonstrates
or could sensibly be comprehended to demonstrate an expectation to segregate.
What is ethics in advertising?
 Focus on the originality and truth.
 Evidence should be included.
 Personal ethics should be utilized.
 Discretion and care based ads should be used.
 The advertisers should follow the local and state law.
 Unwanted content should be removed.

Activity 3A
Estimated Time 15 Minutes
Objective To provide you with an opportunity to ensure duration and timing of media
schedule meet requirements of the advertising brief
Activity Give an example of when you are timing each product based on the following
advertising.
Timing Product
Continuous advertising Tooth paste
Pre-launch advertising Computer
Pre-sales advertising Makeup
Seasonal advertising Shampoo

Activity 3B
Estimated Time 15 Minutes
Objective To provide you with an opportunity to determine distribution of messages over
duration of schedule to meet requirements of the advertising brief
Activity Choose a product and answer the following for the product:
 Name of product
Mobile
 The nature of the product
The mobile product is used for the communication purpose.
 The nature of the target audience
Measure and analysis the quality of the services and product.
 Stage of product life cycle
 Market
 Process planning
 Design
 Validation
 Product
 Project
 Competitors scheduling
 Analysing of the culture of the corporate.
 Analysis the weakness of the corporate.

 Prices position
 Advertising budget
50000 AUS $
 Government legislation
Establish the information system for the law and protocols . the government
legislation is created by the legislators which is used to set the power and
limitations of the organization.
Based on the message and the information completed above, explain which
media option you would use to advertise the product.
According to me the seminars are the best way to pass the massages for the
customer because the customer and clients can understand the positive and
negative point of the product and services through the seminars.
Activity 3C
Estimated Time 15 Minutes
Objective To provide you with an opportunity to create a media schedule to satisfy
advertiser

Activity Create a media schedule on the product used in 3B
Continuous media schedule, flighted media schedule, pulsing media schedule
and seasonal media schedule.
What is the placement of an advertisement?
The ad placement can be considered as a unit or group. In other word the ad
placement is a broad who check the advertisement. They provide the permit for the
advertisement.
What is the size/length of advertisements?
The length of the advertisement should be maximum 2 minute.
Activity 3D
Estimated Time 15 Minutes
Objective To provide you with an opportunity to develop alternative media schedules for

advertiser within budget
Activity Using the product above and a budget of $30,000.00 design a media schedule
and explain what the schedule and product and schedule is targeting at.Why?
First one is continuous media schedule because in this the advertisement will be
run steadily with period. Second is flight media schedule because in this the
advertisement will be run in every two weeks or months. Third is pulsing media
schedule because it will combine the both schedule flighting and continuous
media schedule and last one is seasonal media schedule because in this the
advertisement will be run during the festivals.

Activity 3E
Estimated Time 15 Minutes
Objective To provide you with an opportunity to determine testing schedule for the media
plan and continually modify media plan in accordance with results obtained
Activity There are two models of continuous improvement: The PDCA Cycle and
MBO.Choose one and use the product used in 3.4 to explain the process using
that product.
I will choose the PDCA cycle from the model of the continuous improvement
model. The PDCA cycle is a model and it stand for the place do check action which
is used to improve the process and task to improve the quality of the services. The
plan do check action is a reparative process. The PDCA model is four step model
first step is plan in which plan will be developed and then second step is do which
is a implementation step and the third step is for checking all process. in the last
step we will take action to improve the process.

Activity 4A
Estimated Time 15 Minutes
Objective To provide you with an opportunity to create media plan which defines media
requirements of the advertising brief and provides evidence supporting each
requirement
Activity Using the product that you have used in 3C, design a brief outline of a media
plan under the following headings:
For the advertisement of the mobile product, i will develop the media plan. The
media plan will contain some following steps: market analysis is used to analysis
the product slandered in the market and the requirement of the product in the
market. Other step is establishment of the objective, which is used to set the
objective to sell the product in the market. it will be helpful to decide the target.
Third step is development of the strategy like offers, discount and cash back offers
to attract different customers. These steps are required before advertisement of
the product. For example, the Samsung analyze the product requirement in the
market and then Samsung develop different strategy to increase the sell in the
market.

Activity 4B
Estimated Time 15 Minutes
Objective To provide you with an opportunity to specify recommended media and
vehicle/s, and rationale for their selection in the media plan
Activity Use the media vehicles chosen in Activity 4A and explain why you chose each.
I will choose the social media as a media vehicles which is very important to pass
different useful messages to client or customers. The social media is the way to
promote the business and the social media is also helpful to attract different
customers and client to buy different products and services. The brand value can
be increased by the social media like facebook, twitter etc. These social media
are helpful to increase the continuity of the business in the market and
organization can easily achieve the target and goals in the markets
You have been asked to recommend media vehicles for a new promotion.
I will recommend the social media, advertisement, magazines and newspaper
media vehicles for new promotions.
Which media vehicles would you choose and why?
I will select the social media as a media vehicles which is very important to pass
different useful messages to client or customers. The brand value can be
increased by the social media like facebook, twitter etc. These social media are
helpful to increase the continuity of the business in the market and organization
can easily achieve the target and goals in the markets The social media is the way
to promote the business and the social media is also helpful to attract different
customers and client to buy different products and services.

Activity 4C
Estimated Time 15 Minutes
Objective To provide you with an opportunity to ensure media plan contains a budget
allocation per medium per advertising period
Activity Read through the different types of ways in which a budget should be
allocated.Choose which you believe is appropriate to you and explain why you
would choose that option.
The budget allocation is process or method which is used in the
organization to allocate the budgets for different department according
to the requirement there are different types of the budget allocation
methods in the organization and they are baseline budgeting and activity
based budgeting. Here I will used the baseline budgeting method to
allocate the budgets.
The baseline budgeting is a method which is used to allocate the budgets
in the organization. The baseline budgeting is used to ensure that budget
limit is not exceeded. It will focus on how much money was spend by the
organization in last year it will provide overall calculation. It will provide
the way to allocate the budget for the X group this year.

Activity 4D
Estimated Time 15 Minutes
Objective To provide you with an opportunity to identify anticipated impact of advertising
and measures to assess its effectiveness in the media plan
Activity Using the product used from 3.3 -4.2, recommend which measurements would
you use.Why? Choose at least four that can be used in alignment with the media
vehicles that you chose.
To measure the effective and quality of the services and product i will used
different techniques and methods for mobile products. Here four methods are
given that can be used in the alignment with the advertisement first one is data
analysis which is used to analysis different data and information about the
product before the advertising. Other one is questionnaire method which is used
to collect the data and information from the client or customer main advantage of
this process is that it is a direct process to collect the data and information about
the product. Third one is statistical data measurement which is used to draw the
general conclusion from the collected data and information. Last one is use rating
review which is also used to collect data and information from the client and it is
useful to understand the strength and weakness of the services and product.

Skills and Knowledge Activity
Estimated Time 60-120 Minutes
Objective To provide you with an opportunity to demonstrate your knowledge of the
foundation skills, knowledge evidence and performance evidence.
Activity Complete the following individually and attach your completed work to your
workbook.
The answers to the following questions will enable you to demonstrate your
knowledge of:
 Produce a media plan for an advertisement
 Develop measures to assess effectiveness of media vehicles selected
 Reading skills
 Writing skills
 Oral communication skills
 Numeracy skills
 Navigate the world of work
 Get the work done
 Outline and explain data analysis and matching techniques
 List organisational products and services offered
 Identify organisational budget and resource constraints
 Identify principles and characteristics of advertising media, types of media
and advertising strategies
 Identify and explain key provisions of relevant legislation, codes of
practice and national standards affecting business operations
 Identify and explain ethical principles relating to advertising industry
 Define terms for describing media audiences.
Get the learners to work in pairs.They are to complete the advertising brief for
each other and represent the client.Give the learners an appropriate period of
time to choose and agree on products.
Provide learners with a set budget of $500,000.00 However, this amount may
vary according on the segment of the market they are advertising to and its size,
whether they have a niche market, etc.
Ask each learner what their products are and make sure that partners do not
match too closely.
Learners will need to have access to the internet.
By completing the advertising brief, learners can identify with the role of the
client and obtain an opportunity to experience that aspect of the learning
process.If you find it easier, please complete the advertising brief and give the
learners a set product, etc.
Advertising brief.
Name of brand:

Product:
Product Description:
 What is your product/service?
Mobiles and mobile accessories
The Communication Task:
 The advertising campaign
Advertising/creative objectives
 What is your advertising try to achieve?
Here the advertisement is trying to attract the customer and increase the
numbers of the customers.
 Awareness/Trial/Purchase?
The seminars are used to for the clients or customer to create the
awareness.
 A direct response? Increase market share or brand awareness
The questionnaire techniques is used to receive the direct response.
Target market:
 Who is your product/service targeted to?
The digital market is targeted to establish the business.
Market and brand performance
 What is its market share? Is it performing well or not? Why? Why not?
The market share represent the percentages of the market or industry’s
overall sell for specific period. Yes is performing well because the
organization with high market share receive the better price from the
suppliers
Competition:
 Who are the competitors and what do they do? What is their market
share? Why?
Our competitors are HTC Because they are providing different service,
features and hardware at low prices. The market shares of the HTC is $
1,00,000
Media/means of distribution:
 What media are you thinking of use?How is it effectively to reach the
target audience
The social media is better to reach the target audience and it will be
helpful to attract the customers or clients. It will provide the importance
of the product and other information about the products.
What occurred? When? Where? Why? How much time was spent on it?
Issues was occurred to promote the product in the different places it will take
years to overcome this issues with different latest technology.
Brand character:
 Why was your previous advertising (its attributes/characteristics)
It was useful to provide different knowledge about the product and services. It
was useful to attract the customers and clients.

Brand image
 What brand image do you desire?
Samsung
 How do you want people to feel about the product/brand?
The customer or client should be satisfied with the product and services.
 Should the image be sophisticated? Serious? Professional? Etc
What mood should be projected?
The brand image should be professional because it will increase the value
of the brand.
Positioning:
 What is the unique selling position?What are the key points of
difference?
The unique selling position is a concept of the marketing. it is useful to
understand the position of the organization in the market.
 What are the benefits to the consumer?
The customer can differentiate different companies according the value of
the brand in the market.
Look/feel:
The tone? Manner? This needs to reflect your previous positioning i.e.
conservative, serious, dynamic and humorous
The manner should be polite to handle different customers and clients.
Research:
Do you have any insights relating to your product/service?
The product and services should be important for every customer or clients
Legal/advertising code requirements:
There are requirements by some industries that need to be addressed, including
advertising industry codes.What are yours?
Mandatories:
What logo do you use, how it is used, colours, positioning statements,
trademarks etc.
I will use the unique logo it will be used with the colours.
Budget?
 Has a budget been set?
Yes.
 What is it?
$ 50,000
Timing:
When is the advertising going to happen?What are the timeframes to meet the
deadlines?
During the lunching period of the product or services.
How measured?
How will you measure the results of your advertising? i.e. Sales
We can measure the effectiveness of the advertisement by profits .
Other Considerations:
Is there anything else that needs to be considered?
No

MajorActivity
Estimated Time 60 – 120 Minutes
Objective To provide you with an opportunity to demonstrate your knowledge of the
entire unit.
Activity This is a major activity – your trainer will let you know whether you will
complete it during class or in your own time.
Attach your completed answers to the workbook.
You must individually, answer the following questions in full to show your
competency of each element:
1. Define media requirements
2. Select media vehicles
3. Determine media schedule
4. Produce media plan
Individually or in pairs, complete the following and present it as a portfolio;
This is the start of the assessment process.
From the Advertising brief from the skills and knowledge activity, complete the
following questions and present them as a report / portfolio:
1. What is the name of your product?
Mobile
2. Who is your target audience? List their characteristics.
The target audiences are the people between the age group of 20 to 50 years of
age and they are characterized because these use the product mostly.
3. Complete a consumer profile on your target audience. You may have to
perform research on your target audience for this question.
The profile of the people would show their timely usage of the product who is
mostly stuked to the mobile phones.
4. Who is you media audience/s?
The media audiences would be the viewers of the advertisement on the social
media.
5. What product market factors do you feel will appeal to your target market for
your product?
The use of the optimum and the best quality internals factors in the product
would attract maximum people towards the product.
6. Complete a Creative Brief for you product. Make sure that you include the

creative requirements within your brief.
The brief would be completely based on the variant characteristics and the
features of the product which would help in making the product distinct from
the others.
7. What are the media merchandising requirements within the advertising brief?
How will you address each?
The requirement of the media is related to the availability of the proper and
accurate mode of advertisement in order to avail the product to the maximum
population.
8. How will you confirm your media budget?
The budget would be confirmed after completing the different modes and the
stages of advertising of the product.
9. What legal and voluntary constraints may impact on the decisions that you
make?
There would be the problem which might be caused by the political disturbance
and the varied market conditions prevailing in the market.
10. Choose appropriate media vehicle for your media vehicle within your
budget.Why is it important to consider past performance? –Use past
performance as a way in which to improve.
The media vehicle is used for the purpose of advertisement is the social media
which used by most of the people all around.
11. Make recommendations on how you will test your media vehicles. Explain the
reasons for your recommendations.
The media vehicle would be tested by having the regular view and the check
over the media vehicle it is all done to know the success of the organisation.
12. Confirm the way in which your target market is reached using the media
requirements and media vehicles used.
This situation would b tackled by fulfilling the demands and needs of the
consumers in the organization by the particular product though launched.
13. Confirm that your media vehicles meet the creative, reach and frequency
requirements within the agreed upon budget.
It would be done by the use of the latest technology in the working process in
the organization.
14. Confirm that the message and media vehicles operate within legal and ethical

requirements.
The message would be confirmed when the product and the method of the
advertisement would not harm the ethical values of the consumers or the
viewers.
15. Every advertiser is constrained in the media by their budget. For the optimum
utilisation of money that is available, media scheduling needs to be
performed. Once you have determined who the target audience is, the media
to use; reach, frequency and the message, you should prepare the media
schedule.
The schedule included in the media schedule would be Continuous media
schedule, Flighted media schedule, Pulsing media schedule and Seasonal media
schedule.
16. What should you have considered when you developed your media schedule?
The first and the foremost thing to be confirmed while making the media
format is the proper planning for the particular advertisement in order to meet
the success of the product.
17. If you have not considered any of these in your media schedule, please go
back and do so now. How did you improve your media schedule? Why did you
choose this strategy?
IT is based on the proper and the regular check over the proper function of the
advertisements so that steps could be taken in order to have improvement in
the system.
18. Pass the media schedule to your team partner. Is the schedule to their
satisfaction? If not, how can you improve upon it?
The media schedule would define the timings of the advertisement to be shown
on the social media and the sites where that could be displayed in order to
have better results from the same.
19. Consider the forms of schedules and match it with the type of schedule
outlining why you would need to do so. Make sure that you consider the
schedule and the reason why matching it is important.
This would relate to the time and the displaying schedule of the advertisement
which is required for meeting the efficiency and the effectiveness which are too
essential.
20. What continuous improvement method would you recommend for this
project? Why?

The improvement methods would be related to the advertisement that along
with displaying on the social media it should be advertised on the televisions
and the newsletters.
21. You have completed your research. Now you need to complete a media plan
to present to your client.
The plan would be related to the various stages which deal in planning,
organizing, directing, staffing and controlling.
22. Your client has viewed the media plan and has asked that you explain the
rationale behind choosing the media vehicles that you chose. Explain, giving
examples.
It would be explained by describing the positive points of the social media that
in the today’s age most of the people are using the social media for various
purposes so this would be the best source of advertisement for the particular
product.
23. Your client made an enquiry about the pay per click and asked you to make a
recommendation about the option. They would be prepared to allocate a
larger budget based on your recommendations. Discuss and back your
recommendations up with examples of how Pay per click may or may not
work for them.
The recommendation would be like this that the pay per click method is
completely technology based which may fail in various circumstances so the
method would be better exchanged with the cash system of the transactions.
24. What measures do you recommend that you should use to measure the
effectiveness of the media plan?
Steps to measure the effective ness of the media plan are as follows:
 Sales
 Traffic
 Interaction
 Leads, etc