Lead and Manage Organisational Change

This report discusses the key phases of a change management process, reasons for initiating change, force-field analysis, and strategies for effective communication. It also explores the impact of external environment on change strategies, the importance of a participative management style, and barriers to organisational change. The report concludes with a case study on Samson Media's digital transformation and the change management plan for the project.

Lead and manage
organisational change

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1) Explain the key phases of a change management process.................................................3
2) Explain three reasons why an organisation might initiate change.....................................3
3) Explain force-field analysis as a model for understanding the change process.................4
4) Explain the key premises of Burke & Litwin model..........................................................4
5) Purpose of Kotter’s 8-step change model..........................................................................4
6) Strategies that can be used to effectively communicate.....................................................5
7) External environment can impact on change strategies.....................................................5
8) Importance of a participative management style...............................................................5
9) Aspects of organisational behaviours that can impact on organisational change..............5
10) Components change management plan............................................................................5
11) Reasons of change resistance...........................................................................................6
12) Barriers to organisational change.....................................................................................6
13) Strategies to address barriers to organizational change...................................................6
TASK 2............................................................................................................................................6
TASK 3............................................................................................................................................9
Rationale and vision for change.............................................................................................9
Benefits of change................................................................................................................10
Impact of change on operations............................................................................................10
Strategies to be adopted to minimise negative effects on staff............................................10
Feedbacks received from staff..............................................................................................11
Further improvements which can be made...........................................................................11
TASK 4..........................................................................................................................................11
Ideas of team building exercises...........................................................................................11
Requirement of training and its timing.................................................................................12
Benefits of training...............................................................................................................12
Review and evaluation of change management plan...........................................................12
TASK 5..........................................................................................................................................13

Effectiveness of change management process and recommendation...................................13
Communication activities.....................................................................................................13
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Managing change in an organisation is related with planning and implementing change in
company so that employee resistance can be minimised along with reducing cost of company
which can help in maximising the effectiveness of change effort. Leading and managing change
in company can help in bringing innovation in its processes, products and services sop that the
changing customer demands can be efficiently met and a competitive advantage can be gained in
market. In this report the ways in which change can be efficiently managed in an organisation
will be discussed. Samson Media is taken in this report so that change management can be
studied in an efficient manner which can help it in becoming successful in the market and
increase its sustainability.
TASK 1
1) Explain the key phases of a change management process
Change management process is the sequence of steps or activities which are followed by
the change management team so that change can be efficiently applied in company.
 Identify need for change: At this stage the need for introducing change in company is
analysed by determining the opportunities and threats that are present in business
environment (Al-Ali And et. al., 2017) Preparing teams: This stage relates to aligning employees of company so that they can
embrace change in company.
 Implementation: This relates to the stage where change is finally implemented in
company which can be done by breaking down change into smaller and more actionable
components.
2) Explain three reasons why an organisation might initiate change
Organisations implement change so that they can adapt with the changing business
environment along with following other reasons: Change in customer taste: With the changing customer needs and wants company needs
to implement change in their processes, products and services so that they can achieve
high customer satisfaction. Performance gaps: In order to improve the performance of employees it is important that
changes are brought in company so that employee efficiency can be enhanced.

 New technology: If new technology or more efficient and economical methods of doing
work are found then the companies can implement new technology in company.
3) Explain force-field analysis as a model for understanding the change process
Force field analysis is a technique which help companies in identifying the factors which
support and oppose change in company. Both the resisting and driving forces are generally in
equilibrium which means that there are no changes brought in company but when the driving
forces strengthen or becomes more than restraining forces then changes are brought in company.
This model thus help in identifying the factors due to which changes are brought in company.
4) Explain the key premises of Burke & Litwin model
This model revolves around defining and establishing a cause and effect relationship
between 12 organisational dimensions which help in implementing change in company. There
are various factors due to which change can be initiated in company like external environment,
leadership, organisational culture, structure, systems etc. This model can help in analysing all the
factors so that change needs in company can be determined (Brulin and Svensson, 2016).
5) Purpose of Kotter’s 8-step change model
According to this model there are 8 steps through which change can be brought in
company: Create urgency: This can be done by identifying existing problems in company so that
support for change implementation can be achieved. Form a powerful coalition: A team which can help in change implementation must be
formed which includes people having skills, talent, experience, ideas etc. Create a vision for change: The overall aim of implementing change should be formed. Communicate the vision: The aim must be communicated well in company so that
employees can b motivated to accept change. Remove obstacles: The problems which might affect change implementation must be
removed. Create short-term wins: Short term target can help in motivating and directing employees
to accept change. Build on the change: It relates to sustaining and cementing change over a long time so
that change can be properly implemented.

 Anchor the changes in corporate culture: It relates to promotion of change in company
so that all the stakeholders can accept them and work accordingly.
6) Strategies that can be used to effectively communicate
Changes can be efficiently embedded in organisation by increasing meetings and
improving leadership so that employees can be made well aware about the changes that are to be
implemented in company. It can also help in encouraging employees to accept these changes so
that fruitful results can be achieved by company.
7) External environment can impact on change strategies
External environment of business affects organisations both positively and negatively
which can help in increasing company growth and decreasing its profits respectively. Change
strategies are also affected by external environment which needs to be monitored so that the
negative effects can be minimised which can help in increasing company stability and
sustainability (Hartley, 2017).
8) Importance of a participative management style
Participative management style help in implementation of change in organisation in an
efficient manner as this can help in involving employees in decision-making so that effective
decisions can be made. This style will also motivate employees to give their opinions and views
which will b valued while making decisions which will motivate employees to accept changes as
their value with this style in company's success will increase.
9) Aspects of organisational behaviours that can impact on organisational change
The organisational behaviour is relate to the way in which employees behave in company
while the change is implemented. There can be a variety of aspects of organisational behaviour
which can impact on organisational change like resistance of employees towards change and
decrease in work performance. These aspects must be studied so that employees can be
motivated to accept changes in an efficient manner.
10) Components change management plan
There are various components of a change management plan which can help in the
implementation of change in an efficient manner. Objectives: The objectives of implementing change in company must be determined so
that employees can be motivated to accept change.

 Risk assessment and management: It is important that the risk of implementing change
is assessed and managed so that the negative impact of change can be minimised. Communication plan: It relates to effectively communicating about the change that is to
be implemented. Manage resistance: The resistance must be managed so that employees can be motivated
to accept change.
 Continuous improvement: It relates to achieving continuous improvement through
change implementation.
11) Reasons of change resistance
The reasons of change resistance are that current working environment gets disturbed and
employees have to adapt their working to the new changes which are implemented in company.
Other reason can be loss of jobs as when the company implement technological changes then
technology is used to make work more cost and time efficient which can lead to loss of jobs of
employees.
12) Barriers to organisational change
There can be various barriers of changes like lack of communication, individual change
resistance and lack of consistency. These barriers can affect effective implementation of
organisational change like without effective communication employees cannot be motivated to
accept change. Individual resistance can hinder the implementation of change effectively and
lack of consistency will affect the morale of employees to accept change.
13) Strategies to address barriers to organizational change
The barriers can be addressed by changing management style to participative and
changing leadership style to democratic so that employee participation in decision-making can
increase which will increase their motivation to accept changes in an efficient manner.
TASK 2
Introduction
Samson media is a publisher of fashion magazine, it mainly publish articles for high
profile fashion houses and provide the important sources of advertising revenue. Its targeted
readers are women under the age group of 35-54 years. But the readership is falling due to

competition which is arising from the digital media. As a result of which the profit has reduced
up to 20% which in turn also affected the share price.
Therefore in order to deal with this issues, Samson media has decided to enter at the
digital platform and closing out its physical sites in order to reduce the cost of the business. The
main strategic goal for Samson media is to establish its presence on digital platform and to
increase the return on capital by 8% within coming 2 years. Despite of all this it is also planning
to bring some changes in its current offering as it is adding other areas in magazine such as
beauty, health and celebrity gossips other than fashion (Jabri, 2017).
Project Sponsor
This person leads the change project and is accountable for ensuring the project and
change plan are implemented
In order to sponsor this digital transformation project a new CEO named as Amir Johnson has
been appointed who was the former Marketing Director of a well known media business which
offer services related with national newspaper, magazine and subscription television channel. So,
he has thorough understanding of digital platform working and right perform for handling this
responsibility.
Project Objectives
The main objective that will be achieved through this project are mentioned below that
are formulated by new CEO and their team,
 Return on capital will be increased to 8% within 2 years
 A transformation change by converting all the magazines to a digital format.
 Close all the the printing and distribution site.
 Achieve cost efficiencies by relocating head office to a smaller office.
 Restructure of head office staff through moving to a smaller core of permanent staff and
more contract staff.
Change Objectives and Principles
Provide details of:
 What the change process will achieve :- The change plan will involve a process of
shutting down all the physical sites and redundant a;l the staffs that are being recruited
before for its services using physical medium as they are creating a expense of
$1,500,000 per annum. After that a restructuring of head office will be perform where

majority of people will be recruited on contractual basis and only few of them will be
permanent staff. After that plan will be discussed among the employees involve in plan
and then the magazine content will be strated posting with the help of
Change Plan Elements
The main element of change plan is technology and people, where technology enhancement
support in performing well at digital platform and support of staff members will help Samson in
executing this plan effectively.
Rationale for the Change
The main drivers for change is increasing competition and changing interest of people toward
digital content for getting information instead of printed material which help in motivating the
Samson to enter at digital platform.
In this change process number of risk can be identified such resource risk, technical maintenance
risk, capital risk, brand reputation risk etc.
Assessment of Readiness to Change
The major factor that support the change is that the writers of Samson company are biggest asset
for it and support in attracting the attention of readers.
Identify Change Elements
As the competition increased in market the profit of Samson media has drop down to 20% which
increases the cost of company. The major cost that company is bearing is the site rent and salary
of its workforce which is around $1,500,000 per annum. But as it planning to enter at digital
platform than it can be cut down through redundant staff while restructuring of business. As
while performing the operations at digital platform it doesn't require much employees to manage
work. On the other side the work load would be more at the starting for the digital marketer of
Samson media but it gradually reduce once marketing has been done effectively and information
its digital presence has been circulate. If the work load get more increased then more digital
marketing experts will be hired.
Develop Change Plan
Actions Resource
requirements
Who When Performance
Measures

Restructuring of
headquater
Finance,
human
resource
CEO 6 month Profit at the end
of year
Digital
transformation of
content
Internet,
human
resources,
technology
resources
Technical and
writer team
3 months Number of
followers.
Evaluation
How will the change be evaluated in relation to the achievement of the planned objectives?
The changes made related with digital transformation will be measured with the number of
subscriber they get at digital channel.
How will the change management processes be evaluated ?
The change management process will began with the restructuring of the head quarter and then
employees will be hired at contract basis and then the process will be started at digital platform
with posting content or podcasts.
How will the evaluation outcomes be circulated and promoted to stakeholders?
The outcome will be evaluated from the number of fashion houses and beauty & wellness
organisations get add at digital platform and number of subscriber that it get. This will be
promoted among stakeholder by posting their frequency over the home page of Samson media.
TASK 3
Rationale and vision for change
The changes which Samson Media is aiming at is appointing a new CEO to company,
Amir Johnson, focusing on health, beauty and celebrity gossip other than fashion in their
magazines, digitising the magazines, hiring employees on contract basis, terminating a few
employees of company, establishing a new office near its headquarters etc. All these changes are
being introduced in company with an aim of increasing its reader base, achieving cost efficiency
by closing its printing and distribution sites, building an efficient staff through contract based
employment. All these changes will help the company in increasing its brand image in market,

increase its customer base so that sales of company can be increased, enhance its
competitiveness in market etc. These will help the company in increasing its profits and also
dealing with competition in an efficient manner which is important to efficiently survive and
sustain in the market (Piercy, 2016).
The vision of company is “To make its customers aware about the happenings in world in
the most interesting sectors so that knowledge can be enhanced in the fun way.” This vision can
help the company in achieving its change objectives in an efficient manner which will also help
it in gaining a competitive advantage in market.
Benefits of change
Change will help the company in dealing with competition in an effuicient manner by
attracting more number of customers to avail; its services. It will also help it in becoming cost
efficient and adopting technology to deliver information to its customers. This will help company
in reducing its costs and increasing its profits and also a strong brand image can be built in
market so that customers can be attracted towards company.
Impact of change on operations
The change can help in making company operations more efficient so that work can be
done in an efficient manner and also reduce company costs. Digitising can help Samson Media in
efficiently collecting news for its magazines about health, beauty, fashion, celebrities and will
also increase its time efficiency with which it can easily reach to a large number of customers in
a short amount of time. Also reducing the number of employees in company can reduce change
resistance so that changes can be efficiently brought in company.
Strategies to be adopted to minimise negative effects on staff
The company can adopt certain strategies so that negative impact on staff can be
minimised like providing career transition support, creating a culture of learning, engaging
employees etc. These strategies can help in reducing the negative impact of change on staff so
that they do not oppose change and it can be implemented in company in an efficient manner.
Notice can also be given to employees before terminating them so that they can search for other
jobs within the notice period so that no loss of payment is borne by them which will reduce the
negative impact of changer which are being brought in Samson Media.

Feedbacks received from staff
The feedbacks received from staff was positive as the readers of company were
decreasing and also the company was bearing losses in market. The changes which are being
implemented in company will help it in reviving its position in market and also the career
transition support given to them will help in restoring the damages which are borne by the
employees. The company can thus implement changes in an efficient manner so that it can
increase its profits and brand image in market (Sroufe, 2017).
Further improvements which can be made
The further improvements which can be made while introducing change are by
conducting meetings and seminars so that employees of company can accept changes in an
efficient manner. Also the company can introduce participative leadership style so as to increase
employee engagement so that they can be involved in implementation of change in an efficient
manner.
TASK 4
Ideas of team building exercises
It is important that effective teams are built in company so that they can accept changes in
company in an efficient manner which will make implementation of change effective in Samson
Media. There are various activities which can help in building teams and increasing integrity in
company like group activities and equal opportunities to all the workers. Group activities can
help in building efficient teams and also increase the employee bonds which help in creating a
healthy and friendly work environment in company. Equal opportunities will help in increasing
the morale of employees which help in motivating them to accept company policies and
strategies in an efficient manner which will also make change implementation easier. It is
important that during the change management process teams are build efficiently so that
harmony and integrity among workers can be increased and change in company is accepted by
workers in a collective manner.
Requirement of training and its timing
Training the teams is an important approach through which employees can gain required
skills and talents which are essential in adopting to change which are initiated in company. As
Samson Media is opting to digitise its magazines it is important that training is given to its staff

members so that they can easily adapt to changes which are brought in their traditional method of
printing and distribution of magazines. Also training will help in making them efficient in
gathering information related to beauty, health, fashion etc. which can be contained in their
magazine articles. Thus training will play an important role in company so that employees can be
trained about their roles and responsibilities. Training will be delivered over an 8 week period for
about 2 hours a week. The company can also invite motivational speakers so that their sessions
can help in boosting the confidence of workers who can thereby accept changes with a positive
attitude. They will also help in building trust of employees in company so that they can accept
changes being brought in company which will increase company productivity and profitability.
Benefits of training
Training is important so that employees can easily adapt their workings as per the changes
which are brought in company so that they can increase their work efficiency and performance. It
will also help in making its employees more capable of performing their work in an efficient
manner so that company goals can be achieved. Trainings are essential so that all the workers
can acquire equally a defined set of skills and talents which will help in increasing their
performance so that a competitive edge can be gained by company in market.
Review and evaluation of change management plan
The change management plan which is being brought by Samson Media will help the
company in rebuilding its image in market and also increase its competitiveness. This plan will
also enhance the performance of company in market and a large number of customers can be
attracted so that company sales can increase. The plan might lead to termination of many
employees of company which might affect company’s goodwill but with career development
training given to employees and also serving them with notice period can help in minimising the
losses of its employees.
TASK 5
Effectiveness of change management process and recommendation
The change management process which is adopted by Samson Media has been effective in
obtaining its objectives which also help in boosting the confidence of employees, managers and
leaders of company. The change management has successfully helped in boosting the sales of
company and attracting a large number of customers through its online magazines which has

increased the competitiveness of company. The company is also able to make the supply chain
effective and the cost of company has also reduced thus leading to an increase in company
profits. The change management process has been efficient as the employees of company have
accepted the which are brought in company in a positive manner so that the implementation of
change has become easier and effective. Some recommendations which can be followed by
company so that change management can be more effectively implemented are:
 The company can increase employee engagement so that employees can be involved in
decision making which will increase the importance of their views and opinions and will
increase their motivation to accept changes in company.
 The company can also increase training and development programmes so that the
employees can be trained on adapting to changes of company in an efficient manner
which will also improve their level of performance.
 The company can also pay attention on increasing transparency of information so that
trust of employees can be gained and they can be involved in change management
process which will accelerate the process of introduction of change.
Communication activities
The change management plan of Samson Media is an efficient plan which can help the
company in achieving its growth objectives and can help it in sustaining in the competitive
market. Effective communication by the way of e-mails, video conferencing, messages etc.
can be used in company so that staff members can be well informed about the activities of
company so that change can be accepted. This will also help in motivating the employees as
they can be kept updated about the changes which are taking place in company thereby
encouraging to become a part of change implementation.
CONCLUSION
From the above report it can be said that change is an important process which must be
installed in organisations so that they can sustain efficiently in the competitive marketplace. It is
also important that the employees of company are motivated towards accepting changes in
company so that the objectives of change management can be efficiently achieved. There are
various ways through which change can be implemented in company so that company

performance can be increased. Employees of company play an important role in achieving the
goals through change management.

REFERENCES
Books & Journals
Al-Ali, A.A. And et. al., 2017. Change management through leadership: the mediating role of
organizational culture. International Journal of Organizational Analysis.
Brulin, G. and Svensson, L., 2016. Managing sustainable development programmes: A learning
approach to change. Routledge.
Hartley, J.R., 2017. Concurrent engineering: shortening lead times, raising quality, and
lowering costs. Routledge.
Jabri, M., 2017. Managing organizational change: Process, social construction and dialogue.
Palgrave.
Piercy, N.F., 2016. Market-led strategic change: Transforming the process of going to market.
Routledge.
Sroufe, R., 2017. Integration and organizational change towards sustainability. Journal of
Cleaner Production. 162. pp.315-329.