BSBMGT608 Manage Innovation and Continuous Improvement: A Comprehensive Guide

This comprehensive guide explores the principles and practices of BSBMGT608 Manage Innovation and Continuous Improvement. It delves into key concepts such as continuous improvement, ethical business practices, sustainable innovation, and total quality management. The guide provides practical examples and case studies to illustrate the application of these concepts in real-world business scenarios. It also covers the importance of organizational learning, creativity, and innovation in driving business success.

BSBMGT608
Manage Innovation and Continuous
Improvement
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Contents
Assignment 1...................................................................................................................................3
Part A...........................................................................................................................................3
Part B............................................................................................................................................7
Assessment 2.................................................................................................................................11
Assessment 3.................................................................................................................................14
References......................................................................................................................................17
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Assignment 1
Part A
Q1. What is Continuous Improvement? Who would be involved in this process and what
would they be doing to enable improvements? Support your answer with examples from
the case.
Continuous improvement refers to the progressing development of the efforts on a product,
facility, or service. This development of the effort can be progressing, spontaneous, or in parts
i.e. ‘incremental’ evolvement over time (Ylänen, 2017). The end result is constantly improved
and evaluated to maintain efficiency, the effectiveness of the product, and flexibility of firm.
CCI steel plate manufacturing mill at Scunthorpe is going to be involved in this process and in
order to enable the improvements, Corus is going to find new ways for it to achieve set
objectives of the mill and optimize maximum from the existing resources. CI is not limited to
quality enhancement. It includes overall development - the business strategy to producers and
suppliers internal bond, anything exercised as CI subjects.
E.g. change in the usability of labor, equipment, techniques, machinery, and cost involves
increasing the efficiency of the business.
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Q2. Describe the type of culture Corus is developing. How will the vision plan help to
develop this culture?
Corus believes in developing protective and effective leading edge-solutions with current
technology, method, and products, it is related to overall growth in the symphony and an
environmentally friendly approach involving innovation, operational excellence, responsible
behavior, customer satisfaction. Improve work opportunities for employees leading to
employee’s responsibilities and job satisfaction.
Corus’s vision includes continuous improvement to provide customers on time delivery of
demanded products and services. It is done to gain satisfied customers and secure recurring sales
for longer time requests and demand. It is a long-term planned strategy to improve and expand
the business. This will eventually lead to the growth of demand, fulfilling customer desires and
out-performing contemporary competing firms.
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Q3. Analyse how achieving its KPIs will help Corus to give its customers satisfaction.
Key features of KPIs include:
 Business development depends on minor changes than the major one.
 Ideas and strategies are suggested by workers and are easier to implement.
 Small-scale changes do not require capital investment.
 Interested employees lead to harmony and genuinely at the workplace.
 Increased productivity due to motivated workers.
Customer satisfaction is directly related to the availability of facilities and services which fulfill
customer demands and desires (Brown, et. al., 2016). Corus is treating customer satisfaction at
an utmost priority while simultaneously indulging into developing certain more plans and
strategies through continuous improvement method to enhance customer satisfaction.
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Q4. Evaluate the key benefits of CI in helping Corus to become a more innovative and
customer-focused organization.
A company is said to be customer focused when it truly indulges itself into the business to
provide the customer with necessities and requested /required demands. And since Corus is
deliberately looking forward enriching the business with efficiency in the delivery of products
and fast services there are ways with through which CI can help Corus reach its set goal.
Key benefits of CI are:
1. High productivity2. Enhanced quality of the product3. Affordable product (low cost)4. On
time delivery ( fast processing)5. Entertaining customer (satisfaction)
6. Lower employee turnover scale
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Part B
Q.1 Describe what is meant by ‘ethical business practice’.Ethical business practice refers to
the idea of taking the right course. It takes all factor of doing business into consideration
(Hodges, and Steinholtz, 2018). It includes production, the process of business, and the behavior
of the company towards its customers and contemporary communities with which it works.
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Q2. Explain how sustainable practice can help a business to compete.
Sustainability is saving resources for our future generation to have the kind of life people are
living today (Bocken, et. al., 2014). Sustainable practice can help in business to compete in with
depleting resources and facilities that permits and provides space to business to grow. It helps in
brainstorming several ideas and strategies to maintain and carefully intake resources.
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Q3. Analyse why LCA is a more accurate type of analysis than just looking at the carbon
footprint of the ‘use phase' of a material.
The carbon footprint of ‘use phase' of material permits the involvement of direct and indirect
greenhouse gases excretion from numerous companies and varied agencies.
The basic difference between mentioned two is that Carbon Footprint only considers accountable
the greenhouse gas discharge of companies while LCA takes all other categories into
consideration, such as human waste, natural waste, depleting resources, land under use,
acidification of air and surrounding, etc (Yang, et. al., 2017). There are more than 15 other
affecting factors LCA taken under consideration whereas Carbon footprint is limited to excretion
greenhouse gas in air and environment. Carbon footprint calculation is quick easy due to the
reason it considers only one factor under study. Whereas in another case, the LCA prefers to not
indulge in hard and fast decisions while aiming to focus on environmental impact and effect due
to a product.
A condition can be taken as an example for better understanding In order to avoid carbon
footprint of any product by some percentage, let's say 20%, the ecotoxicity (bio, chemical, and
moreover physical factors that grave an impact on the ecosystem) of the product increases up to
60%. In order to conclude as the best alternative for the environment, a critical and complete
observation and analysation of affecting categories are our last resort.
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Q4. Evaluate the contribution of Tata Steel to sustainable and ethical business practices.
Tata steel has involved itself in sustainable and ethical business practices. There are some
initiatives taken by the global industry;
1. Reduction and emission of resources whenever required.
2. Investment in high technology to continue producing low in carbon amount steels.
3. Introduction of new products and services that help in reduction of CO2 throughout the
cycle of life.
4. Entire laborforce is engaged in the project.
5. It is a first global industry to begin working towards sustainable environment practice.
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Assessment 2
Introduction
This is the report about the innovation in the product as the product in the early days not
fulfilling the need of the customers which has been discussed with the team. This product
innovation has some issues and some actions have been taken for implementing the time frames.
The product and describe its current role/use, mapping the way product has evolved since
its first invention/innovation as the product is a microprocessor which is the computer
processor which operates the function of the central processing unit of the single integrated
circuit (Sun, et. al., 2015). This is the multipurpose, digital integrated which accepts the binary
data as input, its process according to the instructions which are stored in its memory and give
the results as output.
Establish a need/reason/justification for innovation as the need of innovation in the
microprocessor to make them powerful and capable for executing the complex instructions at the
fast speed as the computers are becoming sophisticated which brings the new puzzling
challenges. Some of the microprocessors are slow in speed which needs to be innovated for
boosting their speed.
Brainstorm the ideas within the team for innovating the microprocessor has been discussed
with the team as it is the small programmable devices which are called transistors. The ideas
have come from the team, as the signal between the transistors is not transferred from the circuit
but by shining the laser between them.
Shortlist at least two separate ideas for trial for increasing the speed of the computers, the first
idea is shining the laser between the transistors and the another is by using the pipelines which
use the number of instructions which are executed in the same time for increasing the speed of
the microprocessor.
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Conduct a cost-benefit analysis for each one of them it has been done for both of the idea, the
technique of using the pipelines for increasing the speed is better which is cheap in cost
(Ferwerda, 2014). It fulfills the demand of the customers of increasing the speed of the
computers, as this technique uses the number of instruction of executive at the same time.
Analyse risks and develop strategies to mitigate the risks, the risk can be the system risk as
the new innovation is done on the microprocessor and it doesn't support in some of the systems
which can affect the company and the amount which has putten on that innovation. The strategy
can be made for reducing the risk is to develop the advanced computers which can access the
high speed of the microprocessor.
Highlight and discuss any sustainability issues as the biggest issue which is faced by the world
is climate crisis and the border issue of the environmental sustainability (Khan, et. al., 2016). It
has the direct negative impact which is their power consumption and the social and the economic
cost which is related to its manufacturing, maintenance, and disposal of the components.
Strategies and resources for implementing the new idea by discussing it with the team within
the organization by taking the feedback and giving the reaction of the feedback which has been
come from the people in the organization. The new technique is according to the customers need
which increase the process speed.
Key action items/tasks and time frames for implementation as the frames of the
implementation are firstly the objectives are defined, the milestones have been scheduled then
the resources are allocated for making the innovation properly. The responsibility to the team has
been designated, different metrics are made for the success of the product and it has been defined
that how the users will adopt the new innovation.
Impact of change and consequences for people within the organization can be of many
reasons such as financial concerns, expanding market, growth and the shift in the business
model. The impact of the change in the employees can bring the mental stress which includes the
injustices and the unfairness, lack of timely communication and fear of the future changes.
A communication plan for communicating new initiatives within the organisation is to
conduct the audit for evaluating the current stands in the terms of communication is performing
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the situational analysis and defining the objectives and then defining them it to the audience and
after that identifying the channel for the medium after that establishing the timetable and lastly
evaluating the results.
Performance measures for measuring the success of the new product by making the product
less complex and the companies make the product sound more complex because it justifies the
price and by compatibility which is the degree for consistent the product with the old technology
which makes sure that the product is compatible.
Testing and trialing process including a pilot run as it points out any of the problems in the
test instructions where the items are not cleared and the formatting and other issues. The testing
of the computer-based which comment on any of the issues with the interface of the computer.
Conclusion
This has to be concluded that old microprocessor is fulfilling the need of the customers which is
needed to be innovated as per the need of the customers for increasing the speed of it. The
product innovation has some issue and the risk which has been solved by making the strategy.
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Assessment 3
1. What is Kaizen? Briefly describe 55 of Kaizen.
Kaizen is the practice of continues improvement which is originally introduced in the
year 1986 by Masaaki Imai. In today's time, it is known worldwide which is an
important pillar for the organisation in the strategy of long-term competition (Lima, and
Todaro, 2017). 5s is the foundation of all the improvement which is the key concept of
establishing the workplace of visual, this program focus on having the visual
organisation, standardisation, cleanliness and the order. The 5s program is improved
profitability, service, safety and the efficiency. The 5s program firstly appears to be
simple and the common sense when is implemented in a disciplined manner.
2. Describe the difference between disruptive and sustaining innovations. Support
your answer with at least two examples of each.
Sustaining innovation improves the old products which don't create the new value of
market but it simply develops the existing products with the better value which allow the
companies for competing against each other. Example- This innovation is Pfizer which
is the biggest company in the world of the pharmaceutical by the revenues. The ongoing
success of the business with the blockbuster medicines and the vacancies is within the
name of households such as Lipitor (Christensen, et. al., 2016).
Disruptive innovation helps in creating the new market value and the network as the
innovation disrupts the old and existing market. This is the process where the small
company with few resources is able to success the challenge of establishing the business.
Example- How the Apple introduced the iPod as the company brought the strong
technology with the ground making a business model.
3. Describe how the concept of creativity contrasts with that of innovation.
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Creativity
Creativity solely depends on figments of
imagination.
Creativity is not a singular thought
process result.
Creativity is a flight on its own while.
Creativity cannot be productive each time.
Some ideas are worth implementing while
others are just worth engrossing debate
and discussion.
Creativity is instinctive, not- promising
requires courage and has no conformity of
absolute use.
Innovation
Concept while innovation entirely depends
upon the resources available.
Innovation is a single person thought
process result. Although additional opinions
and variety of perspective often are warmly
welcomed by innovators.
Innovation is bound and limiting process.
Innovation is the creation of something new
each time. Innovation is effective and worth
implementing each time.
Innovation is a long battle process that
includes a lot of brainstorming, dedication,
and knowledge regarding the subject.
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4. What does TQM stand for? List eight elements of TQM in the TQM model.
TQM stands for Total Quality Management. It refers to customer satisfaction through long
approach. It includes effective involvement of organizational segments.
TQM model involves 8 elements:
1. Customer attention
2. Quality of leadership
3. Involvement of people
4. Processed approach 5. A systematic approach towards management
6. Continuous Improvement 7. Facts and figure approach to making decisions
8. Benefitting supplier relations (business)
Q5. In the case study “The Toyota Way”, which are the two key principle areas of
organizational learning that underlie the Toyota Motor Corporation's managerial
approach and production system?
The two key principles areas of organizational learning that underline the managerial approach
and production system are: 1. A long-term philosophy that is an approach to creating a learning
and learning organization.
Management decision making should be based on philosophies of long-term, even when they
come at an expanse of present or short terms financial objectives.
2. Respecting and approving way of working with extended networks i.e. partners, service
providers, and manufacturers by providing them with health challenges and aiding them to
evolve and improve.
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References
 Lima, M.J.D.R.F., and Todaro, M.E.C., 2017. A METHODOLOGICAL APPROACH
FOR KAIZEN EVENTS IN ASSEMBLY CELLS. In IIE Annual Conference.
Proceedings(pp. 1829-1834). Institute of Industrial and Systems Engineers (IISE).
 Christensen, C.M., Raynor, M.E., and McDonald, R., 2016. What is disruptive
Innovation. The Encyclopedia of Human-Computer Interaction, 2.
 Khan, M., Serafeim, G., and Yoon, A., 2016. Corporate sustainability: First evidence on
materiality. The accounting review, 91(6), pp.1697-1724.
 Sun, C., Wade, M.T., Lee, Y., Orcutt, J.S., Alloatti, L., Georgas, M.S., Waterman, A.S.,
Shainline, J.M., Avizienis, R.R., Lin, S. and Moss, B.R., 2015. A single-chip
microprocessor that communicates directly using light. Nature, 528(7583), p.534.
 Ferwerda, J., 2014. Cost-benefit analysis. Chapters, pp.1-1.
 Ylänen, J., 2017. Continuous improvement in order delivery process of make-to-order
products.
 Brown, A., Lush, B. and Jansen, B.J., 2016. Pixel efficiency analysis: A quantitative web
analytics approach. Proceedings of the Association for Information Science and
Technology, 53(1), pp.1-10.
 Hodges, C. and Steinholtz, R., 2018. Ethical Business Practice and Regulation: A
Behavioural and Values-Based Approach to Compliance and Enforcement. Bloomsbury
Publishing.
 Yang, Y., Heijungs, R. and Brandão, M., 2017. Hybrid life cycle assessment (LCA) does
not necessarily yield more accurate results than process-based LCA. Journal of Cleaner
Production, 150, pp.237-242.
 Bocken, N.M., Short, S.W., Rana, P. and Evans, S., 2014. A literature and practice
review to develop sustainable business model archetypes. Journal of cleaner
production, 65, pp.42-56.
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