Develop and Implement a Business Plan | BSBMGT 617

This document provides instructions on how to develop and implement a business plan. It includes information on the business, the market, the future plans, and the finances. The document also includes details on the business structure, registration, premises, organization chart, management and ownership, key personnel, products/services, innovation, insurance, risk management, legal considerations, operations, sustainability plan, market research, market targets, SWOT analysis, competitors, advertising and sales, vision statement, mission statement, goals/objectives, action plan, key objectives and financial review, assumptions, start-up costs, balance sheet forecast, profit and loss forecast, expected cash flow, and break-even analysis.

BSBMGT 617 Develop and implement a business plan
Task B – Develop a business plan
Instructions:
1. Read the case provided to you on Moodle.
2. Consult with key stakeholders (other students or your trainer) to
develop performance objectives and measures.
3. Use the template provided to generate your business plan. You should
submit it as part of the assessment
4. After completion of your plan, you should communicate it in teams
(other students or your trainer) to ensure understanding of performance
requirements and timeframes.

BSBMGT 617 Develop and implement a business plan
[Jane Chang]
[Zen sushi Shop]
[Wynyard]
ABN: [ 19 356 187 225 ]
ACN: [ 25 145 225 225]
Zen sushi shop
Business Plan
Prepared: [date 22 June 2017 ]

Contents
Business Plan Summary............................................................................................. 4
The Business..................................................................................................... 4
The Market........................................................................................................ 5
The Future........................................................................................................ 5
The Finances..................................................................................................... 5
The Business.............................................................................................................. 6
Business details................................................................................................ 6
Registration details........................................................................................... 6
Business premises............................................................................................ 7
Organisation chart............................................................................................ 7
Management & ownership................................................................................7
Key personnel................................................................................................... 8
Products/services.............................................................................................. 9
Innovation....................................................................................................... 10
Insurance........................................................................................................ 10
Risk management........................................................................................... 10
Legal considerations.......................................................................................11
Operations...................................................................................................... 11
Sustainability plan..........................................................................................13
The Market............................................................................................................... 13
Market research: Owner does not market research because so expensive.....13
Market targets................................................................................................ 13
Environmental/industry analysis.....................................................................13
Your customers...............................................................................................13
S.W.O.T. analysis............................................................................................ 14
Our competitors.............................................................................................. 15
Advertising & sales.........................................................................................16
The Future............................................................................................................... 17
Vision statement:............................................................................................ 17
Mission statement........................................................................................... 17
Goals/objectives:............................................................................................. 17
Action plan...................................................................................................... 17
The Finances............................................................................................................ 18
Key objectives & financial review....................................................................18
Assumptions...................................................................................................18
Start-up costs for [YEAR].................................................................................19
Balance sheet forecast....................................................................................20
Profit and loss forecast....................................................................................21
Expected cash flow.........................................................................................23
Break-even analysis........................................................................................24
Page 3

Business Plan Summary
The Business
Business name: Zen sushi Shop
Business structure: Sole proprietorship
ABN: I9 356 I87 225
ACN: 25 145 225 225
Business location: Wynyard
Date established: 22 June 2017
Business owner(s): Jane Chang
GST : 22 June 2017, goods and services
Relevant owner experience:
The owner have enough experience because he is already deal in this field from
last many years and have strong connectivity with other competitor as well.
Products/services:
 Japanese food and drink
 Alcoholic beverage
The Market
Target market: Youngster who like alcoholic beverage in Wynyard
Marketing strategy: Company is small and that is why, it uses digital marketing
strategy in which it let people know about own product through Facebook, Twitter
and Instagram. Initially it also offer product at discount rate in order to maintain
customer base.
The Future
Vision statement:
To offer best quality of product and beverage product to their customer by identify their
need. Also to sustain the brand image at international level.
Mission statement
Sell best variety of food and beverage product to their customers.
Goals/objectives:
 Increase the sale up to 15% within next 2 years
 To attract range of customers by offering best quality product within 1 years.
 To offer new product in order to stay ahead in competition.
Page 4

The Finances
The Business
Business details
Products/services:
 Japanese food and drink
 Alcoholic beverage
Registration details
Business name: Zen sushi
Trading name(s): Zen sushi
Date registered: 22 June 2017
Location(s) registered: MLC Building, Martin Place
Business structure: Sole proprietorship
ABN: 19 356 187 225
ACN: 25 145 225 225
GST: 22 June 2017, goods and services
Domain names: -
Licences & permits:
 Business type
 Location
Business premises
Business location: MLC Building, Martin Place
Buy/lease: Lease
Page 5

Organisation chart
Management & ownership
Names of owners: Jane Chang
Details of management & ownership:
The business belongs to sole trader and there are three staff members who
manages the work. Such that manager, two employees who ensure that the work
is perform in better manner.
Experience:
Owner has enough experience in management field and strong connectivity with
other members.
Key personnel
Current staff
Job Title Name Expected staff
turnover
Skills or strengths
Manager Mr. John Chei £2560 Have strong management skills that
assist to manage the work. Delegate
the roles and responsibility to each
employees so that work will not
affected.
Waiter Mr. Shek klay £260 Have good customer service skills and
knows how to handle customer
problem and treat them properly.
Housekeepin
g staff
member
Mr. Suzu Kai £326 Person possess time management skills
and good interpersonal skills
Page 6
Owner
(Jane
Chang)
Manager
Employee Employee

Job Title Name Expected staff
turnover
Skills or strengths
Chief Mr. Kneit Jha £2000 Meet the deadline by offering best
quality of food product to their
customers.
Required staff
Job Title Quantity Expected
staff
turnover
Skills necessary Date required
Employee 1 £250 Interpersonal skill,
communication skill, time
management skill
22 August 2017
Waiter 1 £280 Customer service skills,
management skills
22 August
2017
Housekeepin
g staff
1 £380 Time management and
interpersonal skills along
with verbal communication
skills
22 August
2017
Recruitment options
In order to recruit the new employees for expansion of business, manager of the
company uses external recruitment option in which different candidates are
selected as per the interview process. Such that job advertisement are post in
newspaper and social media platform which helps to attract range of candidates.
That is why, interview will be conducted which in turn help to select the best
candidate out of many.
Training programs
While selecting new employees for the expansion of a business, different training
programs are conducted which in turn assist to analyse the performance of an
employee. Also, while selecting employee, 3 month probation period is describe
which in turn help to let employee understand about working environment of the
company.
Skill retention strategies
 Company do not overburden the employees and make sure to create a culture
of open communication.
 Invest in employee’s professional development.
 Offer different benefits package to the employees that help to motivate or
retain them easily.
 Conduct open session which assist to improve the overall working
environment.
Page 7

Products/services
Product/Service Description Price
Japanese food The food contain rice and miso soup and other
seasonal ingredients. It also include soba and
udon which helps to attract range of people
towards it.
£8.16 to £28.16
Alcoholic beverages Different beer, wine and any fermented liquor £0.80 to £5
Market position:
Zen sushi is small shop and it has a strong market position because of offering
best range of product to their customer. As company deals with Japanese food
product and that is why, it focused upon quality of product and that is why, it
sustain strong presence in its location.
Unique selling position:
The marketing strategy and customer services is consider as USP. Also, company
have expert employees who always support their employees to perform best and
attract range of customers towards it.
Anticipated demand:
The demand of purchasing the product from Zen Sushi can be analysed by
market research. As there are range of shops who also offer similar kind of
product, but quoted firm have high customer base. This clearly reflected that it
will have high demand of product.
Pricing strategy:
In order to expand the business, company will uses penetration pricing
strategy in which quoted firm offer the product at low price to customer with an
aim to increase customer base. Therefore, it is examine that with the help of this
pricing style, financial performance of the company is increases.
Value to customer:
Cited firm values their customers and tries to meet the demand of customer
by offering best quality of product to their firm. Also, at initial stage company
offer the discount pricing strategy which in turn leads to improve the overall
brand image and keep customer attracted towards it.
Growth potential:
Having brand image and strong customer base, it is clearly reflected that
organization have an ability to generate larger profit by increasing the workforce
and increase production. Recently the firm is planning to offer alcoholic beverage
to their customers and that is why, its investment increases which in turn assist
to keep increasing the financial performance.
Innovation
Zen Sushi is a small shop but it keep uses different innovative strategy such
that it welcome customer in different manner. Moreover, the customer service is
also unique which encourage customer to keep visiting the place again and again.
Further, the marketing strategy is also unique such that with the help of
innovative content, company attract customers towards it. Hence, this unique
style helps to maintain large customer base and promote the business at further
level of success as well.
Page 8

Research & development (R&D)/innovation activities
This department of the firm helps to let Zen Sushi to introduce new product into
market for that it collaborate the same to different departments in order to
improve the results.
Intellectual property strategy
Zen Sushi uses trademark for the company as a IP in which it offer the same
to market with company’s logo
Insurance
Workers compensation: In this company insured all employees, if they face any
accidents or death within a firm.
Public liability insurance: Another insurance in which they are protect themselves
if someone is injured or their property then they get compensation in return.
Professional indemnity:
Product liability: It cover legal cost and expenses which insured the people if they
face any damage.
Business assets: Each and every assets are insured by the firm and if any case of
damage is incurred then it insurance company is liable with term and condition.
Business revenue: It cover the loss of income that business is suffers after any
disaster.
Risk management
Risk Likelihood Impact Strategy
Financial risk High May fall
the entire
business
Alternative substitute should
be prepared which do no
cause negative impact upon
business
Competitive risk Moderate Take a
business
towards
downward
s
Develop standard marketing
which in turn help to
determine the competitive
strategy of competitor.
Legal considerations
It is a sole trader business which is operated by the Jane Chang and owner make sure to comply with
legal considerations such that Employment law, Equality act and etc.
Operations
Production process
Fermented beverages are produced through the process of fermentation and then
a metabolic process in which a yeast converts the sugar to ethanol. So all the raw
material are offered by the suppliers which in turn leads to attract customers.
Suppliers
 Manufactures
Page 9

 Wholesalers and distributors
Plant & equipment
Equipment Purchase date Purchase price Running
cost
Chair and table 17th March 2017 £29 £35
Show racks 17th March 2017 £58 £55
Furniture 17th March 2017 £290 £289
Printer 17th March 2017 £36 £35
Inventory
Inventory item Unit price (£) Quantity in stock Total cost
(£)
Kappo 29 5 145
Dashi and soya sauce 31 4 124
Pork Dish 105 3 315
Beef 120 3 360
Chicken 110 8 880
Rice dish 90 5 450
Mutton dish 80 6 480
Soups 96 6 576
Technology (Software):
In order to reach large customers, company should implement software which
helps to let customer know about the product to the customers. This technology
also assist the business to meet the wide range of customers and make booking
online.
Trading hours:
10 AM to 10 PM
Communication channels:
 Digital marketing
 Oral communication
Payment types accepted:
 Cash
 Credit
 Online application
Page 10

Credit policy:
 It is the term and condition of a business’s which extending credit is and collecting payment
which means the firm offer the product through credit.
Warranties & refunds:
 Zen Sushi uses implied warranty in order to presumed assurance in a product sales while on the
other side, the refunds are on the based upon the insurance’s term and condition.
Quality control:
 For quality control the company uses six sigma method in which the
wastage of all the products should be minimized.
 Also make sure that the quality of raw material should be appropriate and
maintained properly.
Memberships & affiliations:
 The membership is also offered to the regular customers i.e. up to10% and
this in turn attract range of customers.
Sustainability plan
Environmental/resource impacts:
Zen Sushi offer alcoholic beverage to their customers and company make sure
that it uses bottles which are recyclable and this in turn assist to create a direct
impact upon the environment as well.
Community impact & engagement:
For community engagement, company make sure that the offered product do
not cause any negative impact upon business or people and this in turn leads to
generate profit and plan for the business as well.
Risks/constraints:
 Offering new alcoholic product to their customers will may cause financial
risk to implement the sustainability plan in market.
Strategies:
 To improve the risks, quoted firm should make effective planning such that
provide effective substitute which in turn leads to improve the results.
Action plan
[List your key sustainability/environmental milestones below?]
Sustainability milestone Target Target date
Economic Agencies 21st May 22017
Environmental Companies who offer strategy to
implement the plan
2nd June 2017
Social Community and social groups 5th June 2017
The market
Market research: for implementing new business in the market, company should
make sure to have a proper market research especially to implement the
marketing style.
Market targets:
Wynyard
Page 11

Environmental/industry analysis
Your customers: the customer for the business will be youngsters who attracted
towards an alcoholic beverages.
Customer demographics: The target customers should be 18+ to 60.
Key customers:
 Youngsters.
 Old men
Customer management
 In order to manage the customers, company should make sure to
implement the best marketing style which in turn assist to attract the
customers.
S.W.O.T. analysis
Strengths Weaknesses
 Brand image
 Low price with high quality
 Range of different Japanese food and
drinks
 Lack of research and development
activities
 Marketing styles
Opportunities Threats
 Can expand the business by offering
range of product to their customers.
 Sustain the brand image at
international level
 High competition from the competitor
 Substitutes may affect the financial
performance of the company
Our competitors
Competitor details
Competit
or
Establis
hed
date
Size Market
share
(%)
Value to
customers
Strengths Weaknesses
Szydlowski
Holding
Ltd
June
1998
8
employe
es
0.2% High The company
has strong
goodwill in
market that
assist to attract
the customers.
Do not have
strong research
and
development
department
Pet
Supermark
et Ltd
July 1995 Sustain
brand
image at
internati
onal
level
0.5% High High revenue
Strong workforce
Do not uses
modern form of
marketing
Page 12

Competit
or
Establis
hed
date
Size Market
share
(%)
Value to
customers
Strengths Weaknesses
Jenn’s
perfect
present
March
2001
2
employe
es
0.05% Moderate Strong
marketing
strategy and
attract
customers by
offering high
quality of
alcoholic
beverages
Do not have
strong financial
performance.
Advertising & sales
Advertising & promotional strategy
Planned promotion
/advertising type
Expected business improvement Cost
($)
Target
date
Social media Helps to attract range of customers
towards it which in turn improve the
overall performance of the company
£100
per
month
20th June
2017
Online Reach to wide range of audience and offer
the same through online mode.
£150
per
month
20th June
2017
Sales & marketing objectives
 To increase the marketing style of the company within next 6 months
 To raise the sales of an alcoholic beverage up to 20% within next 1 year.
Unique selling position
 It uses best quality of raw material to attract the range of customers which
in turn increase the financial performance.
Sales & distribution channels
Channel type Products/
services
Percentage
of sales (%)
Advantages Disadvantages
Producer Alcoholic
beverages
0.25% This helps to provide
good variety of
product to their
customers and this in
turn leads to offer the
best variety of
products
The main
disadvantage of
using this
distribution channel
loss of
communication
control
Page 13

Channel type Products/
services
Percentage
of sales (%)
Advantages Disadvantages
End consumer Food and
beverage
products
Up to 20% They assist the
company to meet the
sales objectives and
increase the financial
performance
The biggest
disadvantage of this
channel is such that
once the customers
did not get the
product accordingly
then it creates
negative impact
upon the brand
image of a firm.
The Future
Vision statement:
To offer best variety of food and beverage product to their customers with limited
price.
Mission statement:
To become a top brand in food and beverage service which help to attract the
customers.
Values:
Company treat the customers equally and tries to become a competitive within a
market.
Goals/objectives:
 To increase the sales of a firm by offering high range of product to their
customers which it turn increase the brand image
Action plan
Milestone Date of
expected
completion
Person responsible
Developing aim for a company 2nd June 2017 Owner
Competitive analysis 5th June2017 Owner and
marketing person
Marketing strategy 9th June 2017 Owner
Financing and budgeting 15th June 2017 Owner
The Finances
Key objectives & financial review
 To increase the financial performance of the company up to 20% within
next year
Financial objectives
 To enhance the finance of a business up to 25%
Finance required
 Money which will be used by the firm through personal savings and others
are used by bank
Page 14

Assumptions
The financial tables on the subsequent pages are based on the assumptions listed
below:
Page 15

You should calculate the number in [ ] for sheets below.
START-UP COSTS Cost ($) EQUIPMENT/CAPITAL COSTS Cost ($)
Registrations Business purchase price
Business name $100 Franchise fees
Licences $200 Start-up capital
Permits Plant & equipment
Domain names $100 Vehicles
Trade marks/designs/patents Computer equipment $2,000
Vehicle registration Computer software
More… Phones
Membership fees Fax machine
Accountant fees $1,000 More…
Solicitor fees Security system
Rental lease cost (Rent advance/deposit) Office equipment
Utility connections & bonds (Electricity, gas,
water) $500 Furniture
Phone connection $100 Shop fit out $50,000
Internet connection More…
Page 16

Computer software $400
Training
Wages $20,000
Stock/raw materials
Insurance
Building & contents $1,000
Vehicle
Public liability $2,000
Professional indemnity
Product liability
Workers compensation
Business assets
Business revenue
Printing $200
Stationery & office supplies $100
Marketing & advertising $500
More…
Total start-up costs [ $26200 Total equipment/capital costs [$52000]
Page 17

]
Balance sheet forecast
BALANCE SHEET FORECAST [Year 1] [Year 2] [Year 3]
Current assets
Cash $171,666 $116,000 $191,000
Petty cash
Inventory $2,200 $2,500 $2,800
Pre-paid expenses
Fixed assets
Leasehold
Property & land
Renovations/improvements
Furniture & fit out $45,000 $40,000 $35,000
Vehicles
Equipment/tools
Page 18

Computer equipment $1,500 $1,000 $500
More…
Total assets
[ 220366
] $159,500 $229,300
Current/short-term liabilities
Credit cards payable
Accounts payable
Interest payable
Accrued wages
Income tax $30,000 $35,000 $40,000
More…
Long-term liabilities
Bank Loans
Family Loans
[ 130000
]
Total liabilities $160,000
[ $35000
] $40,000
Page 19

NET ASSETS $60,366 $124,500
[ $18930
0 ]
Profit and loss forecast
PROFIT & LOSS FORECAST [Year 1] [Year 2] [Year 3]
Sales $360,000 $378,000 $396,900
Less cost of goods sold $27,504 $28,329 $29,179
More…
Gross profit/net sales
[ $332496
] $349,671 $367,721
Expenses
Accountant fees $4,000 $4,120 $4,244
Advertising & marketing
Bank fees & charges $1,200 $1,236 $1,273
Bank interest $6,650 $2,000 $0
Page 20

Credit card fees
Depreciation $5,500 $5,500 $5,500
Utilities (electricity, gas, water) $3,600 $3,708 $3,819
Telephone $1,800 $1,854 $1,910
Lease/loan payments
Rent & rates $30,000 $31,500 $33,075
Motor vehicle expenses
Repairs & maintenance $2,000 $2,060 $2,122
Stationery & printing $2,400 $2,472 $2,546
Insurance $2,500 $2,575 $2,652
Superannuation $13,680 $14,364 $15,082
Income tax $32,000 $32,960 $33,949
Wages (including PAYG) $144,000 $151,200 $158,760
More…
Total expenses $249,330
[ $255549
] $264,932
Page 21

NET PROFIT $83,166 $94,122
[ $102789
]
Expected cash flow
EXPECTED
CASHFLO
W 2019
Nov Dec Jan Feb Mar Apr May Jun July Aug Sept Oct
OPENING BALANCE $0 $443 $944
$1,00
4
[$1,62
2 ]
$2,29
8
$2,53
3
$3,32
6
$4,17
7
$4,58
7
$5,55
5
$4,08
1
Cash incoming
Sales $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000
Asset sales
Debtor receipts
Other income
Total incoming
$30,0
00
$30,0
00
$30,0
00
$30,0
00
$30,0
00
$30,0
00
$30,0
00
$30,0
00
$30,0
00
$30,0
00
$30,0
00
$30,0
00
Cash outgoing
Page 22

Purchases (Stock
etc.) $2,292 $2,292 $2,292 $2,292 $2,292 $2,292 $2,292 $2,292 $2,292 $2,292 $2,292 $2,292
Accountant fees $4,000
Solicitor fees
Advertising &
marketing
Bank fees & charges $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100
Interest paid $875 $817 $758 $700 $642 $583 $525 $467 $408 $350 $292 $233
Credit card fees
Utilities (electricity,
gas, water) $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300
Telephone $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150
Lease/loan payments $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000
Rent & rates $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
Motor vehicle
expenses
Repairs &
maintenance $500 $500 $500 $500
Page 23

Stationery & printing $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200
Membership &
affiliation fees
Licensing
Insurance $2,500
Superannuation $1,140 $1,140 $1,140 $1,140 $1,140 $1,140 $1,140 $1,140 $1,140 $1,140 $1,140 $1,140
Income tax $0
Wages (including
PAYG) $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000
More…
Total outgoing
$29,5
57
$29,4
99
$29,9
40
[$293
82
]
$29,3
24
$29,7
65
$29,2
07
$29,1
49
$29,5
90
$29,0
32
$31,4
74
$33,4
15
Monthly cash balance $443 $501 $60 $618 $676 $235 $793 $851 $410 $968
-
$1,47
4
$3,41
5
CLOSING BALANCE $443 $944 $1,00 $1,62 $2,29 $2,53 $3,32 $4,17 $4,58 $5,55 [$408 $666
Page 24

4 2 8 3 6 7 7 5 1 ]
Break-even analysis
BREAK-EVEN CALCULATOR
Timeframe (e.g. monthly/yearly)
Average price of each product/service sold $6.00
Average cost of each product/service to make/deliver $0.50
Fixed costs for the month/year $18,100.
Page 25

00
Percentage of price that is profit 92%
Total sales needed to break-even
[ 19746
]
Number of units sold needed to break-even
[ 3291
]
Page 26

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