Fitness Industry Business Plan for FitOn

[Your Name]
[Your Title]
[Business Name]
[Main Business Address]
ABN: [ABN]
ACN: [ACN]
[FITON]
Business Plan
Prepared: [Date prepared]
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Contents
Business Plan Summary............................................................................................. 3
The Business..................................................................................................... 3
The Market........................................................................................................ 3
The Future........................................................................................................ 3
The Finances..................................................................................................... 4
The Business.............................................................................................................. 5
Business details................................................................................................ 5
Registration details........................................................................................... 5
Business premises............................................................................................ 5
Organisation chart............................................................................................ 5
Management & ownership................................................................................5
Key personnel................................................................................................... 6
Products/services.............................................................................................. 7
Innovation......................................................................................................... 7
Insurance.......................................................................................................... 7
WHS/Risk management....................................................................................8
Legal considerations ........................................................................................8
Operations........................................................................................................ 8
Sustainability plan............................................................................................9
The Market............................................................................................................... 11
Market research.............................................................................................. 11
Market targets................................................................................................ 11
Environmental/industry analysis.....................................................................11
Your customers ..............................................................................................11
S.W.O.T. analysis............................................................................................ 12
Your competitors.............................................................................................13
Advertising & sales.........................................................................................15
The Future............................................................................................................... 17
Vision statement.............................................................................................17
Mission statement........................................................................................... 17
Goals/objectives.............................................................................................. 17
Action plan...................................................................................................... 17
The Finances............................................................................................................ 18
Key objectives & financial review....................................................................18
Assumptions................................................................................................... 18
Start-up costs for [YEAR].................................................................................19
Balance sheet forecast....................................................................................19
Profit and loss forecast....................................................................................21
Expected cash flow.........................................................................................22
Break-even analysis........................................................................................23
Supporting documentation......................................................................................24
References............................................................................................................... 25
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Business Plan Summary
FitOn provides the best quality, efficient and counselled services to all the people and commit
to provide excellent customer service. The team will ensure that customers get full satisfaction
and excellent services. The company is having its first centre in Queensland, it is owned by Jon
McKelly who has valuable 6-year experience in the industry. The team consists of 1 trainer and
1 customer service expert at the top management. The services being offered are face yoga,
dietary plans and overall growth. The overall, fitness sector is the biggest in Queensland and is
worth AUD 87 billion. FitOn provides unique face yoga exercises at reasonable prices for all
income groups. The marketing strategy is very simple which consists of online advertising,
influencer marketing and conducting campaigns. Based on the market, the company’s sales
target is set at AUD 3000 on regular days and on festivals AUD 4000 to gain appropriate profit.
The management expects to grow 10% every year and retain as many customers as possible
with increasing online engagement and expanding the business to other countries as well. The
set up cost is expected to be AUD 20000 which has been invested by the owner.
The Business
Business name: The proposed business name is FitOn
Business structure: Sole proprietor
ABN: 42 879 658 325
ACN: NA
Business location: Queensland
Date established: 20th June 2022
Business owner(s): Jon McKelly (Abdul Aziz and et.al., 2019)
Relevant owner experience: worked for 4 years as a dental assistant and 2 years as a
personal gym trainer.
Products/services: FitOn is providing facial yoga.
The Market
Target market:
The people looking to improve structural appearance of the face.
Marketing strategy:
Advertising and marketing through social media sites and making Amber Heard (Actor) and
Hrithik Roshan (Actor) as the brand ambassadors to influence the youth and make it a trusted
brand.
The Future
Vision statement:
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The company strives to be a well-known leader in the fitness industry and provide a well-
structured face to the customers (Boháčová, 2019).
Goals/objectives:
The mission is to provide the best quality, efficient and counselled services to all the people
and commit to provide excellent customer service. The long term goal is to reach the whole of
Australia and UK.
The Finances
The investment amount is AUD 20000 which can be used to set up a gym and office.
Additionally, most of the batches will be made available online.
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The Business
Business details
Products/services: The company is providing facial yoga.
Registration details
Business name: Proposed business name is Fit On.
Trading name(s): Fit On
Date registered: 20th June 2022 (Catteau, Leyronas and Loup, 2020)
Location(s) registered: Queensland
Business structure: Sole trader
ABN: 42 879 658 325
ACN: NA
GST: Yes, 24th June 2022
Domain names: FitOn.com
Licences & permits: Business registration, GST registration and establishment license.
Business premises
Business location: The shop is located in Queensland, little bit far away from hustle bustle of
the city. The yoga services can be provided with great efficiency where a quiet and serene
atmosphere is available. Moreover, services will be provided online to the customers using a
video conferencing application.
Buy/lease: The gym has been opened on the ground floor of the owners owned house.
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Organisation chart
Figure 1: Organisation Chart.
Management & ownership
Names of owners: Jon McKelly
Details of management & ownership: The owner will be managing the overall business
while a trainer will be appointed to take some classes. A customer service expert will be hired
to provide customer service.
Experience: Owner has an experience of as a dental assistant and 2 years as a personal gym
trainer (Colín-Rodea, ThoméOrtiz and Ávalos de la Cruz, 2018).
Key personnel
Current staff
Required staff
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Jon McKelly
Owner
Mr. Steve Benson
Trainer
Ms. Dart Love
Customer support
executive
Mr. John Lux
Accountant
Job Title Name Expected
staff
turnover
Skills or strengths
Trainer Mr.
Steve
Benson
12-18
months
5 years of experience as a gym trainer.
Customer
support
executive
Ms.
Dart
Love
18-24
months
3 years of experience in hospitality industry.
Accountant Mr.
John
Lux
24-36
months
5 years of experience as accountant of anytime fitness.