BSBMKG433 Assessment Task 1: Knowledge Questions

This assessment task requires students to answer knowledge questions related to marketing concepts, data sources, market segmentation, marketing mix, legislative requirements, and gaining product knowledge. The questions cover topics such as the four marketing concepts, internal and external data, sources of marketing information, market segmentation, the 4Ps of the marketing mix, legislative requirements for marketing communication, and ways to gain specific knowledge of a product or service. Students must ensure that they comply with the due date for assessment, adhere to their RTO's submission guidelines, answer all questions completely and correctly, submit original work, and avoid sharing their answers with other students.

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Assessment Task 1: Knowledge questions
Information for students
Knowledge questions are designed to help you demonstrate the knowledge which you have acquired
during the learning phase of this unit. Ensure that you: review the advice to students regarding answering knowledge questions in the Business Works
Student User Guide
 comply with the due date for assessment which your assessor will provide
 adhere with your RTO’s submission guidelines
 answer all questions completely and correctly
 submit work which is original and, where necessary, properly referenced
 submit a completed cover sheet with your work
 avoid sharing your answers with other students.
i Assessment information
Information about how you should complete this assessment can be found in Appendix
A of the Business Works Student User Guide. Refer to the appendix for information on:
 where this task should be completed
 the maximum time allowed for completing this assessment task
 whether or not this task is open-book.
Note: You must complete and submit an assessment cover sheet with your work. A
template is provided in Appendix C of the Student User Guide. However, if your RTO
has provided you with an assessment cover sheet, please ensure that you use that.

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Questions
Provide answers to all of the questions below:
1. Explain what is meant by each of the marketing concepts, by completing the table below:
Marketing
concept
Description
Production Production term simply means manufacturing or making of the products by the company
where in the context of the marketing the production concept assumes that the consumer
favors the affordable products and services from where the company is required to keep their
focus on the production and distribution process and can be able to improve their marketing
and attracting the consumers in definite manner.
Product Product is something from where organization offer and deliver to the consumer which fulfill
the needs and requirements of the people and allow them to grow and develop in effective
manner. Product should be in better quality from where the people needs can be fulfilled in
definite manner and can result appropriately. However, the product is the thing in marketing
where it is the only purpose from where the people gets attract effectively.
Selling Selling is the part of the marketing where it is kind of strategy to sell the products and services
to the customer from where the company or an individual organization can be able to obtain
the effective results and outcome. In general, it is the process of selling the products of the
company to the customers from where the customer needs and market needs can be fulfilled
effectively.
Societal Societal marketing is the concept where the organization keeps their focus on their society
needs and desires from where organization can be able to provide the obtain the effective
results and outcome. However, the concept refers where they hold the organization to take the
appropriate marketing decisions not only by considering the consumer wants and company
requirements and have to consider the societal interest.
2. Explain the contrast between internal and external data.
In the marketing field there are two types of data which has been collected by the company to
increase their productivity in definite manner. The term internal data simply refers as data and
information gathered from the internal areas of the workplace which includes business
management team, finance, maintenance, operations and such more whereas the external data is
collected from the outer side of the company such as customers and market.
3. Provide two examples each of the sources of marketing information by completing the table below:
Information source Example
Internal data Website data and sales data.
External data Customer data and market.
Competitor data Brand awareness and costing.

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4. Explain what is meant by the term ‘market segmentation’.
Market segmentation is the process of dividing and segmenting the customer according to the different
areas from which the company can be able to create and produce the product for the particular target group
and can approach them to buy the products in definite manner. The market segmentation can be done in
four different areas which include geographical, demographical, psych graphical and behavioral.
5. List the 4Ps of the marketing mix and provide a short description of each.
Marketing mix is a model of creating a valid plan to promote the products and services in definite manner.
It is consisted of four areas:
Product: Product is something which company provides to the customers who fulfill the needs of the
customer and provides the best result and outcome.
Place: Place is the second factor where the company provides the products and services like online
platform marketing.
Promotion: Promotion means marketing of the product and services from where the company can be able
to create awareness among people in regard to particular product launched by organization.
Price: Price is the value of the product which is paid by the consumer in exchange for any product and
services where the company should put the prices of the products affordable to attract the consumer in
wider manner.
6. Provide the name of the Act that applies to the field of marketing communication by completing
the table below:
Legislative requirement Name of the Act
Consumer legislation that protects consumers and
ensures fair trading
The Competition and Consumer
Act 2010
SA Fair Trading Act 1987
Legislation relating to spam The Spam Act 2003
Legislation relating to privacy and implications for direct
marketing
National Privacy Principles
(NPPs) in the Privacy Act.
Code of Ethics for advertising The Australian Consumer Law
7. Provide an explanation of the role of the Advertising Standards Board and Bureau.
The role of advertising standards boards have the responsibility to determine the complaints by
the consumer in regard to the advertising and communication which is followed by the company

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in unethical manner and not following the principle as per the ethical codes. However, the
Advertising standards of Bureau (ASB)
Is the advertising self-regulation system where it is accepting the complaints in relation to
advertisements and advertising claim boards.
8. List three ways to gain specific knowledge of a product or service your company is marketing.
 Using the product and service by own to take the experience
 Feedbacks from the customers
 Internet sale records and views
What you need to Submit:
 A word document with the answers for above questions.
When you need to Submit:
The Assessment Task is due on the date specified by your assessor. Any variations to this arrangement
must be approved in writing by your assessor.