BSBMKG609 Develop a Marketing Plan - Strategies and Tactics

Running head: BSBMKG609 DEVELOP A MARKETING PLAN
Assessment Task 1 BSBMKG609 Develop a marketing plan
Devise Strategies and plan marketing tactics
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2BSBMKG609 DEVELOP A MARKETING PLAN
Organizational Overview
Vision Statement of Houzit
The Vision Statement of Houzit is to get recognized as national retail brand that caters to
the needs of home makers where they provides range of unique, high quality Homeware. The
offerings of Houzit should be made available by paying through payment plan.
Mission Statement of Houzit
The Mission Statement of Houzit is to get recognized in the retail market by 2020 where
they will have presence in and across the world. The company offers Homeware in every
Australian capital city that consists of 15 stores based in Brisbane.
Organizational objectives
 To increase sale from $15 million per year to $20 million per year within next 3 years
 To increase loyalty customers list from 10,000 to 15,000
 To aim at establishing brand in Brisbane
Opportunities
 Growing market
 Increased sales opportunities
 Possibility for market growth
 Possibility for market expansion in the near future