BSBMKG609 Develop a Marketing Plan - Strategies and Tactics
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Added on 2023/06/15
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This article discusses the strategies and tactics for developing a marketing plan for Houzit, a national retail brand that offers unique and high-quality homeware. It includes a SWOT analysis, organizational objectives, and marketing opportunities to meet those objectives.
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Running head: BSBMKG609 DEVELOP A MARKETING PLAN Assessment Task 1 BSBMKG609 Develop a marketing plan Devise Strategies and plan marketing tactics Name of the Student: Name of the University: Author Note:
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2BSBMKG609 DEVELOP A MARKETING PLAN Organizational Overview Vision Statement of Houzit The Vision Statement of Houzit is to get recognized as national retail brand that caters to the needs of home makers where they provides range of unique, high quality Homeware. The offerings of Houzit should be made available by paying through payment plan. Mission Statement of Houzit The Mission Statement of Houzit is to get recognized in the retail market by 2020 where they will have presence in and across the world. The company offers Homeware in every Australian capital city that consists of 15 stores based in Brisbane. Organizational objectives To increase sale from $15 million per year to $20 million per year within next 3 years To increase loyalty customers list from 10,000 to 15,000 To aim at establishing brand in Brisbane Opportunities Growing market Increased sales opportunities Possibility for market growth Possibility for market expansion in the near future
3BSBMKG609 DEVELOP A MARKETING PLAN SWOT analysis Strengths High customer loyalty Excellent staff members Wide variety of products Large retail space Weakness Limited marketing budget Lack of brand awareness Struggle to continuity fund that hampers the long-term repayment plan as a whole Opportunities Growing market Increased sales opportunities Possibility for market growth Possibility for market expansion in the near future Threats Intense competition High inflation rates
4BSBMKG609 DEVELOP A MARKETING PLAN Marketing opportunities meeting objectives There are several marketing opportunities that should be taken into consideration by Houzit so that the company is able to meet future goals and objectives. Some of the marketing opportunities are as follows with proper justification: Houzit plan to manage easy payment terms as well as supplies 3-year guarantee on each of the sold items Each customer are unique by nature and they posses specific characteristics, traits or features that are follows: One of the types of customer is sophisticated shopper whose main aim is to drive easy to access store where they need proper payment plans for extended period. For instance, renovators as well as new home builders Some of the customers who are demanding for high quality products and unique items come under the category from mass-produced as well as low quality items Even the customers who ask for large selection of choices where they do not accept limited selection of home ware. Tactics One of the tactics that should be used for implementation is by focusing upon existing customers by giving them loyalty programs and discount. By this Act, there will be retention of existing customers within the company as well as it will lead to long-term association at the same time
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5BSBMKG609 DEVELOP A MARKETING PLAN One of the tactics that should be used for implementation is by viewing at the store location. Location of store is vital factor where lot of customers can be gained. If it is a busy street, then there will be more customers who will come to purchase the products offered at Houzit One of the tactics that should be used for implementation is by working hard by sponsoring events so that brand value is enhanced in the Brisbane area.