Marketing Plan for Houzit Homeware Store

Name of the Student
Name of the University
Author Note
Marketing Plan for Houzit
Homeware Store

Introduction
Houzit is a renowned chain of home-ware stores that
specializes in the manufacture and sale of household
goods such as decorative items for the bedrooms
and the bathrooms, mirrors and other types of
fittings, all of which are made available to customers
at affordable prices and on easy payment terms.
Houzit is currently based in Brisbane, with operations
being carried out from its head office in Milton.
This report prepares a marketing plan by analyzing
two significant opportunities that Houzit can take
advantage of, based on its present situation in the
Australian market, to expand to other prominent
cities and towns in the country as well.

Vision of the Company
Houzit aims at being a renowned national
retail brand by catering to the requirements
of home makers through the provision of
high quality and unique homewares that
will be made available to customers via
payment plans that are flexible and easy to
manage..

Mission of the Company
By the year of 2020, Houzit aims to hold a
very important retail presence in every city
and town of Australia, as far as home-ware
items are concerned, by first expanding to
as many as fifteen stores in Brisbane itself
and then opening another 100 stores all
over the country.

Organizational Objectives
The Houzit company aims at increasing the sales
profit from as much as $ 15 million in a year to
approximately $ 20 million in a year over the next
three years
The store wishes to establish what may be termed as
brand recognition in the city of Brisbane, including
greater Brisbane, so that at least one person in every
three persons is able to identify and recognize the
brand rather easily during the random customer
surveys that will be undertaken at the end of
eighteen months.
The store aims at increasing the number of loyal
customers from ten thousand at present to around
fifteen thousand

Gaps between Organizational
Objectives and Current Resources
There aren’t too many gaps between the
organization’s objectives and its current
capabilities and resources.
 Houzit has been doing well for itself in
Brisbane and has the resources necessary to
expand to other cities and towns in Australia.
The fact that the organization provides high
quality products to an established and posh
clientele implies that it is more than likely to
meet its objectives when expanding to other
Australian towns and cities as well.