BSBWOR501 : Manage Personal Work Priorities and Professional Development Assignment

Bsbwor501

Table of Contents
INTRODUCTION...........................................................................................................................1
Assessment Task 2...........................................................................................................................1
Part A Research priority management tools................................................................................1
Part B Research and report on stress...........................................................................................2
Assessment Task 3...........................................................................................................................5
Part A...........................................................................................................................................5
PART B.......................................................................................................................................6
PART C.......................................................................................................................................9
PART D.....................................................................................................................................14
Assessment task 4..........................................................................................................................16
Professional development report...............................................................................................16
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................19

INTRODUCTION
In a professional life, a person has to learn and gain knowledge about skills and abilities
that are required in working. It is important to maintain balance between personal and
professional life. This helps in acquiring skills from different sources. Also, it is essential to set
some particular goals so that career growth can be done. through this, opportunities are created
and grabbed by learning various skills. this report consists of different task in which shows how
goals are set and achieved. Also, it discusses about a personal development plan to acquire skills
in specific job role in company. Moreover, it is described about development opportunities that
enable in becoming a professional person.
Assessment Task 2
Part A Research priority management tools
1) It is very essential for manager in every company to effectively manage employees and work.
This is because it helps in attaining prioritise goals and developing schedule. besides this, by
using technological tools and equipment’s it becomes easy to develop plans. There are several
tools that can be used by manager. They are as follows :
Excel templates- this is the most common tool used by manager in developing plan. Here,
activities are written with their start and end time (Realo and et.al., 2018). This gives an insight
to manager in assisting employees and categorising work. It also helps in assigning task to
employees.
Statsmix- it is an online tool that assist manager in easier working. In this work and its status can
be viewed on real time basis. also, it gives a glance and deeper understanding of KPI. By using
it, manager can prioritise activities and develop plan accordingly.
Google calendar- this tool is developed by MNC Google which can be operated both on
smartphones as well as laptops. Here, a complete calendar is there where manager can plan
activities of every day. It enables manager in proper planning schedule. also, it contains an alarm
system that activates at time of doing activity.
2) preparing of schedule gives give an idea on what activities has to done first and so on. It helps
in systematic working of single day.
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3) due to a meeting the whole schedule prepared was modified. It resulted in change of activities
and this affected working hours. Also, the work life balance was interrupted. Therefore changes
were made in schedule that is as follows :-
The schedule is developed to maintain work life balance. also, it will support in making
change in daily activities and managing time so that priority work can be done first.
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Part B Research and report on stress
1) Every human being faces some stress that is related to his or her work. The person be a
businessman, manager or employee working in organisation. but among them employees face a
lot of stress as they have to maintain balance between personal and professional life. This is
because it is very difficult to spend time with family, friends, etc. after working from 10-6. For
an employee personal is as much important as professional one (Chung and Hsu, 2017). It helps
in enjoying life and other functions. In recent times, employees are not able to work freely. Due
to this they are suffering from a high level of stress. This has impacted on their mental and
physical health as well. There are some signs through which stress can be identified. These are as
follows-
Signs :-
 Headache- it is the most common sign of stress in which a person suffers from intense
pain. He or she become habitual of taking drugs for getting some sleep.
 Low energy – in this a person feel low on energy and is not able to work in effective
way. the entire body feels weak.
 Difficulty in decision making – the person is not able to make decision for common
things. the thinking power becomes weak.
 Increased frustration – in this person gets frustrated constantly on everything. The
behaviour is completely changed.
 Night mares – person is not able to sleep due to nightmares. There is frequent and
disturbing dreams.
 Less sleep- in stress person is not able to get enough sleep. Due to this, it impacts on his
mental health.
Impact of stress- there is a great impact on stress on mental condition of employees. sometimes,
excessive stress leads to migraine, headache, etc. this restricts person to work in freely in office.
The major impact is on mental health of person (Brett and et.al., 2017). It increases depression
within person. Due to this, behaviour gets changed. Moreover, person remains away from others.
He or she do not share views and ideas with others. Other impact is described below :-
Central nervous and endocrine system- due to stress there is change in person behaviour. He
or she either overeats or does not eat enough. There is high consumption of alcohol, drug, etc.
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Respiratory system- high stress results in increase in release of hormones that results in fast
breathing. It also increases the heart rate making it difficult to breathe. In this there is high risk of
heart attack.
Digestive -stress forces liver produces extra sugar to give energy. This may result in developing
od diabetes. It can also affect movement of food in body leading to diarrhoea or constipation. It
may lead to stomach ache, vomiting, etc.
Muscular – the person might feel pain in muscles, shoulders, legs, etc. this lead to tiredness and
physical weakness.
Immune – a person having stress could take long time to recover from any disease or illness.
The hormones weaken immune system and reduced body response to foreign invaders.
Strategies – in order to minimise stress, staff can use various strategies. This will help in
working freely (Persson and et.al., 2016). Also, person will be able to help others thus, resulting
in creating a better organisational culture. Furthermore, it will enable in developing plan and
schedule and maintaining work life balance easily. The strategies are as follows :-
 Doing regular physical exercise
 Doing yoga, meditation, etc.
 Listening to music or reading a book.
 Socialising with friends and family.
 Sharing problems and issues with others
 Getting enough sleep
By following all these activities, it will be easy for staff to reduce stress and work freely.
Every day they will feel refreshed. Moreover, activities can be easily followed by developing
schedule. it will also enable in maintain work life balance. also, by eating healthy diet person can
remain fit and fine. Staff will feel motivated at workplace.
Apart from this, organisation should organise some health benefits programs to give tips
to staff on how to manage stress. This will be beneficial in working during office hours. The
programs are as follows :-
 Yoga classes
 On site fitness centre
 Paramedical services
 Employee assistance programs
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2) The above heath and well being programs can be organised by organisation to assist
employees in maintain work life balance (Streiner and et.al., 2016). it can be implemented
during business hours by manager. Through this, it will be easy to gain trust of employees and
maintaining healthy workplace. in addition employees will remain engaged with each other.
there will be less tension in environment and
 Yoga classes- organisation can start this program where a training session of 1-2 hours
can be conducted of yoga. This will help in keeping mind of staff fresh and calm. With
help of yoga stress can be released. Also, confidence of team members is retained and
they feel fresh and motivated.
 On site fitness centre- there are many organisation that are having their own fitness
centre where staff can go and do some exercise. By this they feel fresh and get some
relaxation time. Here, tiredness can be removed by doing some exercise. It is a well being
program initiated by organisation to provide healthy workplace atmosphere.
 Paramedical services- another wellness program where firm provides therapy to give
them to relief stress (Cervone and Pervin, 2015). This is useful in creating a better
workplace. if any employee feels stressed then facility is there to get some rest and relax.
 Employee assistance programs – it includes many programs where staff are allowed to
go outside and play some games. This is done to reduce stress, anxiety, depressions, etc.
among employees. Accenture organises such type of programs to boost confidence of
staff.
Assessment Task 3
Part A
Company selection and job role
I would like to work for KFC as a marketing manager. The organisation is one of the
most successful food chain which is operating across different corners of the world.
Overview of website of KFC and job description of marketing manager
The website of KFC is very attractive and has attractive user interface. Different product
images are provided to give brief idea about the products. To ease the customers with all facility
website also contains options for feedback, menu, order booking, store locator as well as contact
details of the company. The marketing manager plays important role of marketing the products
and services of KFC so that organisation has high brand value and consumers can easily identify
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the company. Marketing managers ensure that consumers always prefer the company over
competitors and for achieving this price, product quality and marketing strategies must be
formulated accordingly (Megginson and Whitaker, 2017).
In the job role of marketing manager my prior goal for one year will be to double the
profits of KFC. I will also aim at expanding the company's operational region along few more
geographical regions and to identify the existing drawbacks which are prohibiting the growth of
KFC.
KFC overview
Kentucky Fried Chicken (KFC) is fast food chain and its head quarter is located in
America. The company has more than 20000 stores all over the world. Currently the comopany
is fourth largest food chain in the world aims at gaining first position. The official website of the
company is: https://online.kfc.co.in/
Goals and objectives of KFC
The key objectives of the company is to raise its market share and to improve its profit
margin. KFC also has long termed goal to become leading food chain globally so that its
investors and owners can achieve huge profits.
Responsibilities of marketing manager
The marketing manager aims holds the responsibility to achieve organisational goals by
increasing the brand value and by making strategies which can help KFC to retain its customers
for long term. I am interested in this job role because I believe I have capabilities to explore
various elements of marketing which can help me to contribute to growth of company as well as
my own growth.
5 work goals
As a marketing manager, I will prefer following working goals for first 12 months.
 To analyse the new approaches for marketing so that more customers can join company
and operational costs can also be reduced.
 To make effective strategies regarding feedbacks. As a marketing manager, I must focus
on all elements affecting profitability. The feedbacks can help to improve the sales
performance.
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 To raise the sales and profits. This goal is the direct evaluation of company's
performance. I can also analyse the effectiveness of the strategies implemented by me for
marketing.
 To establish organisation as the strongest among competitors. The competitive analysis
will help me to utilise my problem solving skills and within 12 months I will get better
idea that which factors make McDonald and other competitors better than KFC.
 To focus on improve quality of products so that new audience can be targeted. As a
manager, I must explore new opportunities. In one year I will try to explore opportunities
which can bring more benefits to the company.
PART B
Units of competency and their self assessment
Unit of competency 1: Managing innovations and continuous improvement
This unit identifies the skills which encourages the innovative practices in business so that
continuous growth can be ensured.
Elements Performance criteria Self assessment (On
scale of 1-5)
Comment
Creativity in actions For innovations
marketing managers
must have creative
thinking. The products
and services must have
innovations so that
consumers always
finds something fresh
and pleasant.
4 I always follow the
latest marketing
trends. Thus, for
achieving benefits I
used to implement
those practices. For
example digital
payment and home
delivery of food are
the most advance
trends. Thus, I will
make attempts to
implement these
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innovations in KFC.
Feedback and problem
solving skills
The feedbacks can
best describe the
actual requirements of
consumers. If
feedbacks are ignored
then customer
satisfaction and
retention may not be
achieved. Thus, I must
analyse how easily and
fast I can implement
feedbacks.
4 Whenever I feel that
customer has
suggested something
for better improvement
I always prefer to
implement it at the
earliest after its
analysis. The analysis
help me to evaluate
that if suggestion will
be really beneficial for
the company or not.
Implementation of
strategies
The marketing
manager must
formulate strategies
according to the
availability of
resources and their
impact on performance
of company.
2 It is difficult to analyse
accurately the impact
of suggested
strategies. I believe I
lack in this attribute
because many times
the situation demand
certain decisions but in
future it may not give
high benefits
Unit of competency 2 : Developing a marketing plan
The key role of marketing manager is to develop strategic plan for achieving marketing goals.
The self assessment of this competency can be done as follows:
Elements Performance criteria Self assessment (On Comment
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scale of 1-5)
Development of
strategies
The strategies must be
developed according
to objectives of
organisation. The
competitive analysis
must also be
considered while
developing strategies.
3 To make effective
strategies I do not
prefer to go with
theoretical concept
instead I prefer on
market research so that
more effective
marketing plan can be
developed.
Time schedule The marketing plan
must be developed by
keeping the time frame
in mind. If goals are
not achieved on time
then, it may not give
desired outputs.
5 As a marketing
manager, I strictly
follow the time
schedule. I always aim
at accomplishing tasks
on time
Monitoring Being a manager is
task of greater
responsibility. I must
monitor the working
of subordinates and
the availability of
resources, budgets and
time considerations.
4 Without team work
business goals cannot
be achieved. Thus, I
always ensure that my
entire team is working
effectively. To ensure
this I regularly
monitor each and
every activity so that
quality is not
compromised.
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PART C
Interview response
Name: John
Email: [e-mail]
Job role: Marketing manager
Company: Mcdonald
Date of interview: 23 October
Time of interview: 10 A.m
Duration: 1hour
What does your current job role involve ?
To prepare marketing strategies for the company.
What skills and knowledge do you consider are most important to a manager ?
Communication and leadership skill.
What skills and knowledge might be important to acquire based on industry trends ?
Technological skills
Which professional development activity have you participated in recently ?
A seminar on advance digital technology describing data protection and security in online
payments.
How was this beneficial to you ?
It gave me detailed knowledge that how I can improve my marketing plan by using digital
methods.
Would you recommend this professional development activity to others ? Why or why
not ?
Yes, I will definitely recommend it to all my subordinates because it is the need of today's
marketing scenario.
Is there any professional development you think is critical for a manager in your field ?
As per current marketing trends, I think technical development is essential.
Name: Smith
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Email: [e-mail]
Job role: HR manager
Company: Marks & Spencer
Date of interview: 23 October
Time of interview: 1 P.M.
Duration: 1 hour
What does your current job role involve ?
To recruit highly talented and skilled employees for my organisation.
What skills and knowledge do you consider are most important to a manager ?
Analysing and communication skills.
What skills and knowledge might be important to acquire based on industry trends ?
To retain the skilled employees because lots of opportunities are availability to attract the
talented pool of employees.
Which professional development activity have you participated in recently ?
Recently I attended a workshop which focused on ways to make working culture attractive and
interesting so that employees can deliver their best output.
How was this beneficial to you ?
It gave me innovative ideas which I can employ in my organisation so that unsatisfied and
talented employees can be retained.
Would you recommend this professional development activity to others ? Why or why
not ?
Yes I will recommend because it will create new enthusiasm which is good for the company.
Is there any professional development you think is critical for a manager in your field ?
Relation management so that employees can work together as a team.
Name: David
Email: David [e-mail]
Job role: Customer relation manager
Company: Sainsbury
Date of interview: 22 October
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Time of interview: 4 P.m
Duration: 1 hour
What does your current job role involve ?
My job role is to build long term relations with consumers so that they stay connected with the
company for long term.
What skills and knowledge do you consider are most important to a manager ?
Problem solving skills and to effectively utilise available resources.
What skills and knowledge might be important to acquire based on industry trends ?
Communication and technological skills.
Which professional development activity have you participated in recently ?
No I have not attended any such development activity yet.
How was this beneficial to you ?
NA
Would you recommend this professional development activity to others ? Why or why
not ?
NA
Is there any professional development you think is critical for a manager in your field ?
In my fields manager must be able to understand the needs and demands of consumers and they
must know that how organisation can meet the expectations of consumers. This is possible only
with the help of communication.
Networking review
Manager can use following formal networks for communication.
Community service clubs: These formal networks includes the objectives of community services
so that brand awareness can be created among customers. The cost involved in this formal
network depends upon the scope of activities addressed by the organisation (Bolden, 2016). For
example KFC participate in the campaign which aims at serving the people living below poverty
who do not have food available. Such networking develops good will image of the organisation.
Professional associations: KFC can join networking groups which includes similar businesses.
It will help company to address the issues which are faced by the company as well as to all other
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members. For instance the taxation policy regarding food chains is matter of subject to all food
related organisations. In such situations this type of communication is helpful. It does not involve
high cost as in community service groups.
Social media networking: According to present marketing trends this is one of the most
influencing formal communication. Though its implementation may not involve huge cost but it
requires high maintenance (Moss, Gibson and Dollarhide, 2014). Social media can give huge
platform to build business relations as well as to promote their businesses.
Professional development activities
Activity Details Benefits of the
activity
Date Cost (If
applicable)
Communication
skills
Communication
is essential for the
business. It can be
encouraged
within
organisation by
both formal and
informal means of
communication.
Improved
performance of
employees and
transparency in
the business
operations.
30/10/18 Implementation
may require
capital
investment.
Problem solving
approach
Professional
development
requires
identifying the
risks involved in
marketing plan
and to solve the
issues with
efficiency.
Quality of
services can be
improved and
feedbacks of
consumers can be
implemented.
10/11/18 Not applicable
Decision making
skills
This could be
enhanced by
Better decisions
can lead
Continuous
process
Not applicable
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communication,
knowledge,
learning and
experience.
organisation to
achieve new
heights of
success.
Memo:
To: [e-mail]
From: [e-mail]
CC: [e-mail]
Date: 23 October 2018
Subject: Research overview
Research outcome: It can be concluded that personal and professional development plan are
essential for continuous growth of the business.
Network review: For KFC social media networking can be the best suitable option because
majority of the consumers prefers social media tools thus with this type of formal communicate
company will be able to address large audience. Also, it will provide direct interaction with
consumers so that better products and services can be delivered according to the requirements
of customers.
Potential development activities: The company must focus on enhancing the following
development activities to ensure its long term growth.
 Communication and interaction skills
 Skills to adopt innovations such as digital technology and social media networking
 Decision making ability on the basis of performance evaluation and comparison.
 Problem solving skills.
Thus, it can be analysed that companies must support the training programs which incorporate
the personal and professional development. It will help them to achieve their long term business
objectives.
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PART D
Personal development plan
Learning
objectives
Target
proficiency (On
scale of 1-5)
Current
situation
Success criteria Time duration
Technical skills 2 At present I am
not well aware
about the detailed
description of the
technical
advancements.
The technical
proficiency will
help me to
achieve
organisational
targets with more
ease and
efficiency.
1 years
Communication
skills
4 To conduct
regular business
functions
effectively these
are essential. I
find difficulty to
interact with the
individuals with
different culture.
The development
of these skills will
help me to
understand all my
consumers and
business
stakeholders
without bringing
any cultural
differences.
1 years
Problem solving
skills
3 During critical
situations I find it
difficult to choose
appropriate
strategy for
solving the
problem.
It will enable me
to develop in
depth
understanding of
the situation so
that I can take
better decision for
3 years
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the welfare of
organisation.
Decision making
skills
2 In many cases I
do not analyse the
risk associated
with my decision.
It can lead to
severe troubles in
future which may
not be good for
the company.
Efficient
decisions will
bring high value
of profits and I
will be able to
achieve my long
term career goals
as well.
2 years
Integration of professional development policy and development activities
Development of communication skills meets the personal development policy of the
organisation. The regular evaluation of the performance and feedbacks can help organisation to
identify the need of these activities. For example if an employee is facing difficulty during
interaction with consumers then company can identify the need. Staff study agreement is revised
and monitored periodically to analyse the status of growth and development. The company can
provide funds for such training programs (Cottrell, 2015). The team leaders must provide their
approval for conducting such programs and training sessions. The funds are provided by the
organisation to support the learning. Small seminars are funded by the branch level whereas for
events at large scale the permission from senior authorities is mandatory.
Assessment task 4
Professional development report
In order to overcome weakness and to improve skills and abilities of manager, I
participated in several professional activities. It helped me in learning skills that was lacking.
Also, I was able to determine my strengths and weakness. The report is given below:-
Title of professional development opportunity – Analysis of technical skills development
program
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Overview of activity – it focused in current skills of people by conducting different test on digital
tools and application to determine level of skills.
Who delivered activity?- the IT professionals who were expert in using those applications.
Date – 30-10-2018
Time – 12:00 p.m.
Duration – 3 hours
What did you most like about being professional development opportunity?
It gave me an idea about different digital applications that can be used during office hours to
make work easier and improving time management.
What did you least like?
It only helped in gaining knowledge related to IT.
Provide an overview of what you learnt:
I learned about different software that are used by companies to manage their work and
operation. I also learned importance of tools and how to use it practically.
Other than learning what benefits it provided to you?
I was able to know about what advancement will be there in next five years and how work will
be handled and managed automatically.
Would you recommend this activity to others?
Yes.
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CONCLUSION
This report concludes that manage is responsible for managing work by developing
schedule so that goals are attained in specified time. It helps in smooth working and assigning
roles as per skills and abilities. There are may technological tools like Excel worksheet,
Statsmix, etc. used by manager. Employees highly suffers from stress. There are many symptoms
of stress like headache, low energy, less sleep, etc. it impacts on several body parts such as
respiratory, digestive, muscular, etc. there are many strategies that can be followed by employees
to reduce stress. Furthermore, organisations have initiated different health and wellness program
like yoga class, on site fitness centre, paramedical services, etc. to create better culture and stress
free environment.
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REFERENCES
Books and journals
Bolden, R., 2016. Leadership, management and organisational development. In Gower handbook
of leadership and management development (pp. 143-158). Routledge.
Brett, J. and et.al., 2017. Reaching consensus on reporting patient and public involvement
(PPI) in research: methods and lessons learned from the development of reporting
guidelines. BMJ open, 7(10), p.e016948.
Cervone, D. and Pervin, L.A., 2015. Personality, binder ready version: theory and research.
John Wiley & Sons.
Chung, J.O. and Hsu, S.H., 2017. The effect of cognitive moral development on honesty in
managerial reporting. Journal of Business Ethics, 145(3), pp.563-575.
Cottrell, S., 2015. Skills for success: Personal development and employability. Macmillan
International Higher Education.
Megginson, D. and Whitaker, V., 2017. Continuing professional development. Kogan Page
Publishers.
Moss, J.M., Gibson, D.M. and Dollarhide, C.T., 2014. Professional identity development: A
grounded theory of transformational tasks of counselors. Journal of Counseling &
Development. 92(1). pp.3-12.
Persson, R. and et.al., 2016. Relationship between changes in workplace bullying status and
the reporting of personality characteristics. Journal of occupational and environmental
medicine, 58(9), pp.902-910.
Realo, A. and et.al., 2018. Role of personality traits in reporting the development of adverse
drug reactions: a prospective cohort study of the Estonian general population. BMJ open, 8(7),
p.e022428.
Streiner, D.L. and et.al., 2016. STARDing Again: Revised Guidelines for Reporting
Information in Studies of Diagnostic Test Accuracy.
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