Balanced Scorecard Assignment Help

Measurement of marketing of private dental
practices using balanced scorecard

TABLE OF CONTENTS
LITERATURE REVIEW.................................................................................................................1
Balance score card and its requirement in HSC..........................................................................1
Strategies required for implementing the BSC in health and social care....................................3
Role of BSC in the context of reducing challenges faced by health care enterprises..................5
Contribution of BSC in terms of bringinginnovation in strategic performance measurement
systems.........................................................................................................................................7
Performance measurement using strategic scorecard map..........................................................8
Implementation of balance score method in health care system...............................................12
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

LIST OF FIGURES
Figure 1: Four perspective of BSC..................................................................................................2
Figure 2: BSC key performance areas and key performance indicators.........................................4
Figure 3: BSC original model..........................................................................................................5
Figure 4: Strategy map of objectives for hospital industry..............................................................9
Figure 5: KPIs for hospital industry..............................................................................................10
Figure 6: Financial and customer perspectives..............................................................................11
Figure 7: Internal growth and learning & growth indicators.........................................................11
Figure 8: The Strategy Map in the Analyzed Hospital..................................................................13
Figure 9: Step-wise development of the BSC for national hospital performance measurement...14

LITERATURE REVIEW
Review of literature play an important role in success of any study because it provides
solid foundation of theories and different author’s reviews related to particular topic. By
conducting LR, researcher can better understand the concepts of balance score card and its
benefits in terms of measurement of marketing of private dental practices using this method. In
this regard, research papers conducted by different scholars related to similar topic has been
considered to properly understand implementation and benefits of balance score card method in
health and social care sector.This section covers various topics which can be described as
follow. In the context of measuring the role of balance score card method in health and social
care from customer, financial, learning and growth key performance indicators, investigator
conduct review of literature section. It covers information about needs of BSC in HSC in
reducing challenges faced by health care enterprises and Strategies required for implementing the
BSC in health and social care in a significant manner.
Balance score card and its requirement in HSC
Amatraunga and their colleagues (2002) conducted study to describe application of the
balance score card method to measure management performance with NHS facilities. They
explored that for measuring strategic performance of management in health and social care, BSC
tool can play an important role. In order to improve processes and attain organization goals
within stipulated time, it is necessary for the organization to understand proper implementation
of balance score method. Further, they described that balance is essential for any organization in
context of maximizing potential and effective movement (Amatraunga and et.al., 2002). From
the study, it is clear that over the recent past, enterprises have concentrated in using various
methods for creating healthy working culture at workplace. However, without strategic planning
and establishing link between programme activities, firms will be unable to measure
performance goals of enterprises in several terms such as budget, decision making and
performance of employees etc.
Further, Amatraunga and their associates described four perspectives of balance score
card in the context of HSC. In this regard, they were taken different performance indicators such
as customer, financial, internal business growth and learning & growth perspectives etc.
Customer perspective can be understood in terms of providing quality of goods and services to
patients within the stipulated time. Ability of employees, quality of information and effective use
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