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BSHSP3007 International Business Management

   

Added on  2020-03-01

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Running head:INTERNATIONAL BUSINESS MANAGEMENTInternational Business ManagementName of the student:Name of the university:Author’s Note:
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2INTERNATIONAL BUSINESS MANAGEMENTExecutive SummaryThe present report reveals the environmental analysis in the context of Emu Ridge which areSME of Australia offers eucalyptus oil products. However, this organization is expanding theirbusiness in America. For this reason, the external environmental analysis is done through thePESTLE analysis. However, it has been received that stable political environment and higheconomic growth brings opportunity for the Emu Ridge to expand their business in the Americanmarket. On the other high-interest rate, changing government and issues in the technologicalpolicies brings threats for such organization while expanding their market share in Americanretail industry.
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3INTERNATIONAL BUSINESS MANAGEMENTTable of contentsIntroduction......................................................................................................................................4Identification of the products and the targeted country...................................................................4Environmental analysis in context of Eucalyptus oil seller in America..........................................5Identification of the external threat and opportunity in the context of Emu Ridge the eucalyptusoil Ltd...............................................................................................................................................9Recommendations..........................................................................................................................11Conclusion.....................................................................................................................................12References......................................................................................................................................13
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4INTERNATIONAL BUSINESS MANAGEMENTIntroduction Marketing of any business in the international market needs a proper market research thatcan be done through the environmental analysis of the target market (("DueDil", 2017).However, PESTLE analysis of a country is a beneficial approach to identify the potentialopportunity and risk of the target market in a foreign country. In this study Emu Ridge has beenselected as the SME that is originated in the Australia and operating their business in theAmerica at present. However, eucalyptus oil is their main product that they want to sell in theAmerican market as America has strong economic growth and the people of America belongsform high classes that ensures the profitability regarding the sale of eucalyptus oil. Hence, in thisstudy the possible threats and opportunity will be addressed regarding the selling of eucalyptusoil in America by an Australian SME.Identification of the products and the targeted countryEmu ridge is a well known seller of Australian eucalyptus oil and it is situated in 1991 inSouth Australia and currently operating their business in America. They offer 100% pureAustralian eucalyptus oil through online, phone and email. However, eucalyptus oil is veryessential oil and it is beneficial for respiratory disease including Asthma, Bronchitis etc (Dror &Allen, 2014). Therefore, eucalyptus oil increases the flow of oxyzen in the blood vessel thatreduces the respiratory disease (Storey, 2016). On the other hand, in Australia the eucalyptus oilis found in a huge range of areas as of example Melbourne is one of the important areas ofAustralia where eucalyptus tree are found. However, this oil can be converted into gas that isused in the home and hotels to light (Verain et al., 2012). In this study the targeted country isAmerica where Emu Ridge an Australian eucalyptus seller operating their business. This SME
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