SOSTAC Framework for Marketing Planning: A Case Study of Ford Motors in South America

Marketing

Table of Contents
TASK 1............................................................................................................................................3
SITUATION ANALYSIS ..........................................................................................................3
OBJECTIVES.............................................................................................................................4
TASK 2............................................................................................................................................4
STRATEGY ..............................................................................................................................4
TACTICS ...................................................................................................................................6
TASK 3............................................................................................................................................6
ACTION......................................................................................................................................6
CONTROL..................................................................................................................................7
REFERENCES................................................................................................................................9

TASK 1
SOSTAC Framework: This is an model introduced by P.R Smith in 1990s. SOSTAC is
an acronym that stands for situation, objectives, strategy, tactics, action and control (Aluoch,
2017). This framework is helpful in the marketing planning of the company.
SITUATION ANALYSIS
Situation analysis is the process of analysing internal and external factors that might
affect company's business before introducing new or existing product in the market. PESTLE
Analysis is used by marking consultant to perform situation analysis of Ford motors in South
America:
Political: Ford motors is an American automotive company who is successfully operating
in North America but company is willing to expand in South America as well. America has a
very stable government which is an vital factor that may impact business of the company, so
company can easily expand it's business around the country. .
Economical: Post Brexit war Ford motors had to face a loss of estimated 1 billion but
company is financially strong so company recovered. America is an economically sustain
country so Ford Motors can easily plan it's expansion in South America. Economic growth in
America is slow but noticeable so Ford can grow it's business with growing economy.
Social: American population does not have a saving mindset but they like to invest in
auto-mobiles so this is an opportunity for company (Clark, 2017). Ford motors has set a
benchmark in the segment of middle range hybrid-electrical vehicles. America has a huge
wealth gap so middle range vehicles can increase company's sales.
Technological: American government has approved hybrid electrical vehicles to be
produced, use and sell all around nation and country has demand for such vehicles. Ford Motors
also produce hybrid electrical vehicles but it is not a big name in this segment as Tesla is a
prominent name in American electric auto-mobile section. This maybe a threat to company's
expansion in South America but company provides electric vehicle in a middles- class range so it
can be helpful in increasing sale.
Legal: American government has imposed intellectual property laws and Ford Motors
has implied this law in business which is beneficial for growth of company. There are several