Submission and Declaration Assessment 2022

BTEC LEARNER ASSESSMENT SUBMISSION AND DECLARATION
When submitting evidence for assessment, each learner must sign a declaration confirming that the
work is their own.
Learner Name: Nguyen My Huyen
Assessor Name: Martin Ortega Azurduy
BTEC Programme Title: BTEC Level 5 Higher National Diploma in
Business (Accounting and Finance)
Unit or Component Number and
Title: Unit 14: Digital Business in Practice
Assignment Title: DBP1: Digital Business Approaches (1 of 2)
Date Assignment Submitted: 11/11/2021
Please list the evidence submitted for each task. Indicate the page numbers where the evidence can
be found or describe the nature of the evidence (e.g. video, illustration).
Assessment Criteria Page no Evidence submitted
P1 Explain the range of digital approaches taken by
organisations. 3
P2 Explore the relationship between contemporary
approaches to digital business and their impact on
meeting KPIs successfully. 4
M1 Evaluate the importance of digital business to
organisations in a global context. 5
P3 Investigate a range of digital technologies used by
organisations to achieve business objectives. 6
M2 Assess the effectiveness of the use of digital
technologies on business objectives in a range of global
organisations. 6
D1 Critically evaluate a range of digital business
approaches within global organisations to promote new
business growth.
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Learner declaration
I certify that the work submitted for this assignment is my own. I have clearly referenced any
sources used in the work. I understand that false declaration is a form of malpractice. I am
aware that any case of plagiarism will be handled according to school policy.
Learner signature: Huyen Date: 10/11/2021
TABLE OF CONTENT
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I. Introduction..........................................................................................
...3
II. Explain the range of digital approaches taken by organisations...........................
...3
III. Explore the relationship between contemporary approaches to digital business and
their impact on meeting KPIs successfully.............................................................4
IV. Evaluate the importance of digital business to organisations in a global context.....
.....5
V. Investigate a range of digital technologies used by organisations to achieve business
objectives......................................................................................................6
VI. Assess the effectiveness of the use of digital technologies on business objectives in a
range of global organisations.............................................................................7
VII. Critically evaluate a range of digital business approaches within global
organisations to promote new business growth..................................................... ..9
VIII. Conclusion .........................................................................................10
IX. References.............................................................................................
..11
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I. Introduction
The process of creating new company designs by combining the physical and virtual worlds is
known as digital business. Customers are spending more money online these days, causing
businesses to shift their focus to online revenue streams and platforms. As the virtual economy has
evolved, people have become more acclimated to online commodities, leading businesses to explore
new market opportunities in the virtual environment. The purpose of this study is to look at how
businesses may navigate the digital environment. The paper will examine a number of digital
methods employed by various businesses and show how new approaches to digital business can
positively impact corporate goals. The study will also examine a number of digital technologies and
assess how effectively they are being used by a variety of international businesses to achieve their
goals. The benefits, drawbacks, and significance of digital business in today's globalized world will
also be discussed. Finally, the research will look into a number of digital business strategies for
boosting new business development within multinational corporations and make recommendations
to businesses all around the world.
II. Explain the range of digital approaches taken by organisations
 Blogging platform
Tumblr is a blogging platform for content creators to find a following and grow their following.
Users on Tumblr can create their own blogs and following, republish, like, and comment on those
of others, just like on other social networking sites (Arieez Dutta, 2020). When compared to other
social media platforms like Facebook, Tumblr’s business model allows users to be productive as
possible with their blogs by offering a variety of unique features. Bloggers are given access to a
settings tab tool for their readers to monitor their activity. A user’s blog can be kept private if they
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choose to do so. They delay their posts by several days or weeks in addition to keeping their
audience interested (Alex, 2021). By using hashtags, users may quickly look up specific topics on
Tumblr (Arieez Dutta, 2020). It is possible for blog visitors to ask and answer questions
anonymously or by revealing their name (Arieez Dutta, 2020). In addition, the website includes a
function that allows users to write letters to their favorite celebrities (Arieez Dutta, 2020).
 B2B Marketplace
Another example of a digital approach, Alibaba’s business model is distinct from those of retailers
such as Ebay and Amazon. It focuses heavily on transactions between businesses. For the most part,
Alibaba works with small and medium-sized enterprises to allow them to buy in large and then sell
it back in their local marketplaces for a return. E-commerce web portals provided by Alibaba are
largely used for business and business transactions, but the company also provides support for other
commercial initiatives via these portals. Through this platform, Chinese and other exporters can
reach buyers in approximately 300 various countries (Pahwa, 2020). The majority of the import and
export market’s customers are wholesalers, merchants, producers, and medium and small
organizations. Sellers can list their products for free on the site and features such as greater site
appearance and unrestricted goods postings are also offered to all who pay for it (Pahwa, 2020). On
Alibaba, suppliers could participate for free or pay for a higher level of membership (Pahwa, 2020).
Members of Alibaba’s free platform are limited to promoting their products and not publicizing
their reputation (Pahwa, 2020). For the rest of the supply members, Alibaba will verify their
reliability and require them to pay a price to become a gold provider (Pahwa, 2020). On the other
hand, Alibaba charges a commission fee to its Gold members based on the entire transaction
amount (Pahwa, 2020).
III. Explore the relationship between contemporary approaches to digital business and
their impact on meeting KPIs successfully
 Blogging platform
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