BTEC Unit: 7 – Business Strategy

Business Strategy
(Task 1- Strategic Planning Process)

Table of Contents
 Introduction
 Business missions, visions, objectives & goals
influencing formulation of strategies
 Factors that have to be considered while strategy
formulation
 Effectiveness of techniques used to develop strategic
business plans
 References

Introduction
This presentation will deal with the business mission, vision
and objectives of Volkswagen which influences their
strategic formulation. This presentation will also deal with
the factors and techniques considered while the process.

Business missions, visions, objectives & goals
influencing formulation of strategy
Strategic planning is the process of determining the
strategies of organisation, their direction and allocation of
resources in order to achieve their desired goals.