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Assignment on Bussiness Strategy : Volkswagen

Assessment on understanding the process of strategic planning and formulating a new strategy for a given organization.

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Added on  2020-06-04

Assignment on Bussiness Strategy : Volkswagen

Assessment on understanding the process of strategic planning and formulating a new strategy for a given organization.

   Added on 2020-06-04

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BUSSINESS STRATEGY
Assignment on Bussiness Strategy : Volkswagen_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1 ...........................................................................................................................................11.1 Business mission, vision, objective, Goals and core competencies......................................11.2 Factors that needs to be considered when formulating strategic plan...................................11.3 Effectiveness of techniques used while developing business plans......................................1TASK 2............................................................................................................................................12.1 Strategic positioning of Volkswagen....................................................................................12.2 Environmental audit of Volkswagen.....................................................................................32.3 Significance of Stakeholder analysis when formulating new strategy..................................42.4 New strategy for Volkswagen...............................................................................................53.1 Appropriateness of alternative strategies relating to market entry, substantive growth,limited growth.............................................................................................................................63.2 Justification of strategy for Volkswagen...............................................................................74.1 Roles and responsibilities of personnel at Volkswagen. ......................................................74.2 Requirements for implementing new strategy for Volkswagen............................................84.3 Contribution of SMART target to achievement of strategy implementation in Volkswagen......................................................................................................................................................9CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
Assignment on Bussiness Strategy : Volkswagen_2
Assignment on Bussiness Strategy : Volkswagen_3
INTRODUCTIONBusiness is a set of activity that helps to make product available to the people and makingprofit out of it. Business strategy refers to as means by which companies sets to achieved itsdesired goals. It is long term business planning. It can be termed as a process to identify vision,mission and objectives of the firm hence applying plans and policies so as to achieve all thesegoals. It is important for the business as it provides the path way for making it successful. Itguides organisations to fight out through the tough competition in the market (Ackermann, andAudretsch eds., 2013). Volkswagen is a one the world's largest auto mobile company establishedin the year 1937 by German labour front. It makes luxury cars, people's car (affordable cars formasses), trucks. It is a part of group that Audi, Bentley, Bugatti, Scania, Skoda. In 2016 thiscompany has generated a revenue of 105 billion pounds. It is employers of around 626,715employees throughout the globe. This report highlights the business strategy of Volkswagen. Italso showcases that business strategy is important for an organisations so as to achieve theirobjectives (Acquaah, 2011). Factors that effect the strategic business plan and decision makingprocess. It also depicts the significance of strategic positioning, choices and implementation in abusiness process.TASK 1 1.1 Business mission, vision, objective, Goals and core competencies.Covered in PPT.1.2 Factors that needs to be considered when formulating strategic plan.Covered in PPT.1.3 Effectiveness of techniques used while developing business plans.Covered in PPT.TASK 22.1 Strategic positioning of Volkswagen.It is important for any company to understand its strategic positioning. It can be found outby doing organisational audit. It has the essence of how company competes and serve customersin the market. It is influenced by many factors and by analysing and evaluating company canfind its strategic position. Factors are as follows:1
Assignment on Bussiness Strategy : Volkswagen_4

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